#Laogao E-commerce Newsletter# [E-commerce Evening News on June 6]

Evening information:

1. The GMV of Guangdong couples on the first day of 618 exceeded 500 million;

2. The content of the 1688 platform will be updated from June 8 on the "1688 Yanxuan Mall New Upgrade";

3. Kuaishou Live strengthens the governance of PK violations: a total of 6,984 accounts have been processed in the past 15 days;

4. Liepin launches the "2023 College Graduates Employment Data Report";

5. AliExpress user duration exceeds that of Coupang, a local e-commerce giant in South Korea;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Meituan launches RMB counter to take effect on June 19

On June 6, Meituan issued an announcement that the company will launch a RMB counter on the Stock Exchange to conduct transactions of the company's Class B common shares, effective from 9:00 a.m. on June 19, 2023. Starting from 9:00 a.m. on June 19, 2023, the abbreviation of the Chinese shares traded at the RMB counter of Class B shares will be "Meituan-WR". The company's share code at the RMB counter will be "83690", and each unit of Class B shares trading at the RMB counter will be the same as the unit of each unit of the Hong Kong dollar counter, that is, 100 Class B shares. (Meituan)

2. The content of the 1688 platform "1688 Yanxuan Mall New Upgrade" will be updated from June 8

If any of the product requirements/price requirements/service requirements fail to meet the standard after successfully entering, the merchant will be reminded to optimize during the "1688 Strict Select Backend" and "Qianniu News". The retention period for the 1688 Strict Selected product standards is 15 days. If any one or more items still fail to meet the standard for more than 15 days, the product will be cleared out and cleared out of the Strict Selected Mall. If any one of the standards is met within 31 days, the indicator will be calculated based on the new 15 days starting from the next failure to meet the standard. (1688 Rules Center)

3. Guangdong couples sold goods on the first day of 618 exceeding 500 million

On June 6, relying on the "Xin Dou", a full-scene AI data platform under Xinbang, Xinbang launched the Douyin fan list, one issue per week. This statistical cycle is from May 29, 2023 to June 4, 2023. The expert of MCN Wuyou Media, "Guangdong Couple 618 International Brands Continue to Earn 1 billion", ranked first on the fan list this week, with a fan list of more than 2.8 million in a week. According to Xin Dou data, on June 1, the Guangdong couple started the 618 live broadcast, and as of now, 5 live broadcasts have been conducted, with an estimated cumulative sales of 5-750 million yuan and a cumulative number of viewers reaching 96.9588 million. On the day of the live broadcast, the Guangdong couple’s live broadcast room launched a lottery event “Give 8 Apple phones per minute”. (New list)

4. Kuaishou released the documentary "Village BA "Honey People""

On June 6, Kuaishou recently released the documentary "Village BA "Holding of the People" to bring more people to learn about the basketball cultural heritage of Xiaozhai Village, Anshun City, Guizhou. According to reports, the basketball competition culture in Xiaozhai Village can be traced back to the 1980s. From the former DBA local basketball league to the current village BA, whenever the basketball competition starts, almost all the men, women, young and old in the village will applaud, shout and cheer. During the Spring Festival and winter and summer vacations, more than 30,000 spectators came to Xiaozhai Village to watch the competition. On Kuaishou, more than 100,000 new basketball works are released every day. (quick worker)

5. Kuaishou Live Strengthens PK Violations Management: A total of 6,984 accounts have been processed in the past 15 days

Kuaishou Live stated that at the same time, the platform will strictly control cheating behaviors such as changing number broadcasts, using small accounts to execute punishments, using short videos to publish punishment videos, and using fan groups/off-site channels to publish punishment videos. For anchors or live broadcast rooms that have occurred related violations above, the platform will take measures such as but not limited to warnings, current limits, blocking, functional permission recovery, and banning of live broadcasts based on the severity and impact of the problem. In the past 15 days, the platform has processed a total of 6,984 accounts. (Kuaishou Blackboard Newspaper)

Internet news

6. Gaode Online College Entrance Examination Examination Site Map

Gaode Map has launched the college entrance examination test site map, which aggregates nearly 3,000 test sites and surrounding information across the country to facilitate inquiries by candidates and parents, and arrange travel plans reasonably. In order to ensure order around the test sites, traffic police across the country will also release traffic control information around the test sites on Gaode Map. The Traffic Safety Administration of Liaoning Provincial Public Security Department jointly customized the exclusive service for traffic induction information of Liaoning College Entrance Examination with Gaode Map. Traffic control information, vehicle parking area information, etc. around 252 test sites in the province will be released to users through Gaode Map, thereby guiding non-tested vehicles to avoid road sections around the test sites as much as possible. (NetEase Technology Report)

7. In 2022, Shandong Province's express delivery business volume reached 5771.7981 million pieces year-on-year increase of 3.11%.

In 2022, the postal company's letter business volume reached 32.1195 million pieces, a year-on-year decrease of 15.38%; the parcel business volume reached 1.0625 million pieces, a year-on-year decrease of 22.27%. The brand concentration index of express delivery and parcel service was CR8 at 88.2. In 2022, the same-city business volume reached 534.5479 million pieces, a year-on-year decrease of 15.92%; the off-site business volume reached 522.5751 million pieces, a year-on-year increase of 5.58%; the international/Hong Kong, Macao and Taiwan business volume reached 11.675 million pieces, a year-on-year decrease of 8.12%. The total proportion of express delivery business volume in the same city, off-site, international/Hong Kong, Macao and Taiwan is 9.26%, 90.54% and 0.2% respectively. (Shandong Provincial Postal Bureau)

8. Liepin launches the "2023 College Graduates Employment Data Report"

On June 6, Liepin Big Data Research Institute launched the "2023 College Graduates Employment Data Report", which studies the employment opportunities of this graduate, especially the employment opportunities in the new track; and analyzes the characteristics of the job-seeking mentality, behavior and progress of fresh graduates. Among these TOP5 industries, the electronics/communications/semiconductors have the highest average annual salary for recruiting fresh graduates, with an average annual salary of 188,300, which is also ahead of all first-tier industries. Among these 20 functions, the highest average annual salary for fresh graduates is scientific researchers, which is 271,100; the second and third are simulation engineers and semiconductor technology engineers, which are 248,000 and 241,400. (Liepin Big Data Research Institute)

Cross-border newsletter

9. Shopify Privacy & Compliance application upgrade

According to June 6, Shopify Privacy & Compliance has been fully upgraded recently, adding content that can be customized by merchants. It is understood that the Shopify Privacy & Compliance app can help merchants’ daily operations comply with applicable privacy regulations. By using the app, merchants can set cookies consent banners, cookie preferences pop-ups, or data collection opt-out pages to display in online stores. Optimize the wording of cookie consent banners, and build trust between merchants and customers by improving the wording of cookie banners; add new customization options, merchants can customize the color, content and location of cookie banners to easily meet their business needs. (Shopify e-commerce independent website subscription account)

10. AliExpress user duration exceeds that of Coupang, a local e-commerce giant in South Korea

According to reports on June 6, China's cross-border e-commerce platform AliExpress is rapidly rising in South Korea, and its per capita usage time is even higher than that of South Korea's local e-commerce giant Coupang. This is AliExpress's counterattack against the Korean giant as a representative of Chinese e-commerce, after surpassing Coupang in app downloads last year. Forbes pointed out that AliExpress's rise in South Korea is extraordinary. From May 2020 to the present, AliExpress's user base has expanded by more than 150% in three years. Interestingly, unlike other shopping software, the proportion of male users of AliExpress is higher than that of women, and the proportion among men is the highest in their 30s and 40s. (Interface News)