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#Laogao E-commerce Newsletter# [June 6 E-commerce Morning Newsletter]

2023-06-06

Morning information:


1. The 618 Taobao Good Price Festival is officially launched;

2. Make a friend, Vice President Li Muren: Make a friend, TikTok shelves GMV 30 million per month;

3. Wang Huiwen’s AI startup company responded to rumors of financing of 1.6 billion yuan: the news is untrue;

4. TikTok Shop Mall will be launched in the UK and the United States and will be launched simultaneously with full hosting mode;

5. eBay launches the 2023 Up & Running Grant Program;

...


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1. Make a friend, Vice President Li Muren: Make a friend, TikTok shelves GMV 30 million per month


On June 5, Li Muren, vice president of Jiaoke and general manager of Hangzhou Douyin business department, said in a media group interview that since December last year, Jiaoke has also made his own Douyin store and window, and the GMV has grown to about 30 million a month, with a very rapid growth rate. Li Muren said that the logic of shelf e-commerce and live streaming sales is different. On the Douyin platform, there are 4 or 5 channels for traffic sources, such as live broadcast, short video, search, etc. In the process of exploring windows and store business, we will spend more time and energy to study search channels and improve the search products and ecology with the Douyin platform. "In addition to normal GMV, UV, conversion rate, and gpm during the 618 period, the core will also look at the traffic source and traffic distribution of the mall." In addition, Li Muren revealed that due to the different user groups of the three platforms, TikTok, Taobao and JD, and the consumption needs and consumption habits, there will be relatively big differences in the strategies of brand merchants on the three platforms, especially during the marketing nodes. Currently, making friends has three independent teams to operate live broadcast rooms on the three platforms of TikTok, Taobao and JD.com. (Sina Finance)


2. The 618 Taobao Good Price Festival is officially launched


According to June 5, the 10-day Taobao Good Price Festival was officially launched. It is understood that this is the first time that Taobao has launched an exclusive marketing channel for small and medium-sized merchants during the 618 promotion, and it is also the first time that the e-commerce industry has made great efforts to targeted subsidies to small and medium-sized merchants. In addition to certain traffic support, merchants with annual transactions of less than one million and newly opened stores will receive traffic promotion subsidies. At present, nearly one million merchants have signed up to participate, nearly half of which are new merchants. (Economic Observer)


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3. Shentong Express: Dee Industrial plans to transfer 25% of its shares to Cainiao Supply Chain for 3.878 billion yuan


On June 6, Shentong Express issued an announcement that the company received a notice from the company's shareholder Shanghai Dee Industrial Development Co., Ltd. (referred to as "Dee Industrial"), that Dee Industrial and Zhejiang Cainiao Supply Chain Management Co., Ltd. (referred to as "Cainiao Supply Chain") signed the "Share Transfer Agreement on Shentong Express Co., Ltd.", and Dee Industrial intends to transfer 25% of its shares in Shentong Express to Cainiao Supply Chain through an agreement transfer. After the completion of this transfer, Dee Industry will no longer hold shares in the company, and Cainiao Supply Chain will hold 25% of the company's shares. De'e Industrial and Cainiao Supply Chain are companies controlled by AlibabaGroup Holding Limited through relevant shareholders. This agreement transfer is an internal transfer of different entities under the same control. The transfer price per share of the target shares is RMB 10.134, not less than 90% of the closing price of Shentong Express stock one day before the signing of this agreement. The total amount of the transfer price of the target shares to be paid by the transferee is the product of the transfer price per share and the number of the target shares, that is, the total amount of the transfer price of the shares to be paid to the transferee is 3.878 billion yuan. (Shentong Express)


4. Alibaba Cloud has served nearly 750,000 paid customers in Guangdong, Hong Kong and Macao


Alibaba Cloud Summit·Guangdong-Hong Kong-Macao Greater Bay Area was held in Guangzhou recently. At the meeting, Alibaba Cloud announced the development achievements of the digital economy rooted in Guangdong, Hong Kong and Macao for the first time: Alibaba Cloud has currently served nearly 750,000 paid customers in Guangdong, Hong Kong and Macao. At the meeting, Alibaba Cloud announced cooperation with the three districts of Haizhu, Baiyun and Nansha in Guangzhou. Alibaba Cloud's investment in Guangzhou will continue to increase, and will use inclusive computing power and cutting-edge artificial intelligence technologies to help Guangzhou achieve a total economic output exceeding 3 trillion this year, and promote modernization at a high level. (China News Network)


5. Ctrip will start selling its 10,000 NFT blind box "Trekki" in the third quarter


On June 5, Ctrip Group recently announced the incubation of its first NFT series "Trekki", and the provider is Trip com, a Ctrip overseas subsidiary. According to reports, the Trekki series is themed on dolphin cartoons, with a total of 10,000 NFTs. The Trekki official website is now open to register. It is reported that Ctrip will sell it in the form of blind boxes in the third quarter of this year. Trekki will be classified according to its scarcity, with each NFT having a unique character and a variety of travel backgrounds. (Oriental Fortune Network)


6. Seven, former Douyin product manager, joined AI startup Shenyan Technology


According to an exclusive report by 36Kr, it was learned from multiple independent sources that former Douyin product manager Seven recently joined the Tsinghua-based AI startup "Shenyan Technology". Shenyan Technology said the news was true, "Seven is a very senior product expert and will be of great help to the direction of our entire product." However, in the Douyin organizational structure adjustment at the end of 2021, Seven's jurisdiction was reduced, and the only business that was actually responsible for was products. In August 2022, Tech Planet learned from multiple independent sources that Seven has resigned from ByteDance. (36Kr)


7. Wang Huiwen's AI startup company responds to rumor of 1.6 billion in financing: The news is untrue


According to June 5, a self-media recently reported that the AI ​​startup company of Light Away, the co-founder of Meituan, has recently completed a new round of US$230 million in financing, led by Source Code Capital, and bets of US$80 million. In addition, Tencent, Wuyuan Capital and Kuaishou founder Su Hua are all involved. Wuyuan invested US$40 million, and Su Hua invested US$40 million in his personal capacity. According to Securities Times exclusively learned from relevant parties in source code capital and relevant parties in Light Year Out, the news is false. Light Year Out has not started a new round of financing recently, and the valuation and financing amount in the relevant rumors are also false. (Securities Times)


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8. eBay launches the 2023 Up & Running Grant Program


eBay's US site recently issued an announcement stating that between 2020 and 2023, eBay has provided more than $2 million in funds to encourage and support small American companies to expand their scale and develop their businesses. Small business sellers can apply for Up & Running grants, including $10,000 in cash, technical allowances, and business acceleration coaching, from now until 6 p.m. on Friday, June 9, 2023. Sellers are required to provide detailed information about the eBay business and the purpose of the grant. It is reported that the Up & Running grant program has entered its fourth year. The program is held annually and aims to reward promising eBay small business sellers and provide them with the tools they need to take their business to the next level. This year, eBay added a $500 perk worth of a $10,000 grant, which sellers who apply can use to equip basic office supplies and tools from eBay Refurbished (eBay refurbished page). (ENECNEWS)


9. eBay launches authentic certification services for street clothing


Recently, eBay announced that it will expand its authentic certification services to street clothing. Starting from June 1, street clothing has become the sixth category of authentic certification services. Previously, the platform has expanded the service to sneakers, watches, jewelry, handbags and trading cards. Now, eBay will provide verification of all eligible streetwear for over $200 purchased and sold in the United States. (Yien.com)


10. TikTok Shop Mall will be logged in to the UK and the United States and launch full hosting mode simultaneously


According to the exclusive report of Leifeng.com, the TikTok Shop UK Mall will open on June 6 and is expected to be launched in the United States in July. The TikTok Shop Mall is currently in the stage of category expansion. The "full hosting" and "book-to-book" businesses are two major supply channels. The products and operations of the mall are the responsibility of the additional team. In December last year, TikTok Shop took the lead in trial operation of the full hosting model in Saudi Arabia and was officially launched in February this year. As the platform accelerates its development of categories, the TikTok Shop Saudi station has attracted more than 100 merchants to cooperate. In addition to Saudi Arabia, the United Kingdom and the United States will be the focus of TikTok Shop's layout this year. (Leifeng.com)


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