#Laogao E-commerce Newsletter# [June 5 E-commerce Evening News Brief]

Evening information:

1. Alibaba Mom: During the good start of 618, the promotion of super short video content led to a year-on-year increase in transactions by 830%;

2. The order volume in the first three days of the Kuaishou E-commerce 618 promotion increased by more than 70% year-on-year;

3. Oriental TV announced that it will enter Taobao to start the live broadcast of Shanghai;

4. Amazon will launch the "2-piece free" discount from June 5th to July 21st;

5. Amazon India will waive 10% sales commission from platform sellers on June 5;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Alibaba Mom: During the good start of 618, the promotion of super short video content guided merchant transactions to increase by 830% year-on-year

On June 5, according to Alibaba Mama Digital Marketing Official Account, during the good start of 618, Alibaba Mama's super short video content promotion guided merchant transactions to increase by 830%+ year-on-year, and ROI increased by 130%+; more than 50% of the super shopping guide cooperative brand ROI exceeded 10; super live broadcast promotion guided merchants to watch 40%+. In the past 14 days, the merchant has increased the conversion rate of new customers with interest by 140%+, and the conversion rate of new customers for the first purchase by 170%+; the conversion rate of the core group of merchants has increased by 250%+, and the conversion cost of transactions has decreased by 30%+. According to reports, 618 started well and merchants started selling well. (Alima Mama Digital Marketing Official Account)

2. The order volume increased by more than 70% year-on-year in the first three days of the Kuaishou E-commerce 618 promotion

Recently, Kuaishou E-commerce released the 618 battle report. Data shows that from June 1 to June 3, the number of Kuaishou e-commerce orders increased by more than 72% year-on-year, the number of buyers increased by more than 50% year-on-year, the GMV of branded products increased by more than 222% year-on-year, and the GMV of short video trailers increased by more than 128% year-on-year. In terms of specific categories, fresh products increased by nearly 200% year-on-year, household appliances GMV increased by nearly 500% year-on-year, and clothing, shoes and boots GMV continued to strengthen, increasing by more than 60% year-on-year. (Kuaishou E-commerce)

3. Kuaishou Store launches privacy account function

On June 5, after the protection of consumer privacy encryption, Kuaishou Store launched the privacy account function. Merchants can complete after-sales communication with consumers through timely privacy accounts, and then dial the consumer's phone number after obtaining the privacy number. In the current grayscale of functions, it is gradually opened to Kuaishou stores for all merchants. Merchants who do not display related functions in the background are please wait patiently. In the protection - Privacy Center - Virtual Account Service Management, click to read the virtual account service agreement in the lower left, click "Activate Now" to complete the privacy account service activation. (Kuaishou E-commerce)

4. Oriental TV announced its entry into Taobao to start Haipai live broadcast

According to Taobao Live, on June 6, Oriental TV announced that it would enter Taobao to start Shanghai live broadcast, with the goal of making 100 Shanghai domestic brands popular. According to reports, the newly launched Shanghai-Pai Live Broadcast by Oriental TV this time has been designed based on the local culture of Shanghai from content style, live broadcast guests, product selection to scene design. At the same time, Oriental TV and Taobao Live have joined forces to dig deep into Shanghai Goods to help more than 100 Shanghai domestic brands achieve digital transformation. (Taobao Live)

Internet news

5. American home furnishing e-commerce Wayfair uses ML and AI technology to optimize search results

6月5日消息，据报道，美国家居电商Wayfair正在利用ML（机器学习技术），并通过Snorkel AI实现自动化大规模数据标注，构建基于产品特征的模型，为顾客提供更加精准的搜索结果。使用新技术后，用户可以根据自己想要的细节特征进行描述搜索，例如颜色、纹理、形状等，AI会帮助用户快速找到想要的产品。同时，基于产品特征构建的模型将也能帮助Wayfair根据市场流行趋势，及时更改和丰富产品目录。Wayfair机器学习主管Tulia Plumettaz表示，通过新技术的应用，顾客可以更轻松地找到想要的产品，这意味着转化率和客户满意度将显著提升。此外，有招聘网站显示，Wayfair正在招聘5个与人工智能、机器学习、数据科学职位。招聘地区涉及北美、欧洲和亚太地区。（diginomica）

6. Alibaba's Yidatong Commercial Factoring Company increased its capital to 300 million yuan

According to the news on June 5, Tianyan Check App showed that on June 1, Shenzhen Yidatong Commercial Factoring Co., Ltd. experienced industrial and commercial changes, with registered capital increasing from RMB 200 million to RMB 300 million, an increase of 50%. According to information, the company was established in June 2016 and its legal representative is Yang Hao. Its business scope includes: guarantee payment agent. The equity penetration chart shows that the company is wholly owned by Alibaba (China) Network Technology Co., Ltd. Public information shows that Yidatong is a cross-border trade supply chain service platform under Alibaba. (Tianyan Check)

Cross-border newsletter

7. Amazon will launch "2 free items" to try new discounts from June 5th to July 21st

According to June 5, in order to allow more sellers to try the Vine plan for Amazon's quick review retention tool, Amazon launched the "limited 2 pieces" to try new offers from June 5 to July 21, saving up to $40,000. The discounted sites include the United States, Canada, the United Kingdom, France, Germany, Italy, Spain and Japan. Participation qualifications include brand owners who have professional sales accounts and complete brand registration; products are delivered by FBA (FBA) and available FBA inventory; and comments on the product details page are <30. Amazon will not charge sellers for Amazon Vine plan fees if they do not receive comments within 90 days from the date the seller's product is available to Vine Voice. During the event, if the seller registers >2 products for the parent ASIN and receives ≥1 comment within 90 days, Amazon will charge the seller’s Amazon Vine plan registration fee for USD 200 per parent ASIN; if there is no comment within 90 days, there will be no charge. During the event, Brand Owner can register up to 200 parent ASINs to participate in the Amazon Vine program at the same time, while each parent ASIN can register up to 30 products to participate in the Vine program. This offer can register 2 products for each parent ASIN for free, so a total of up to 400 products can be registered at the same time during the event. (Opening a store on Amazon worldwide)

8. Amazon India will waive 10% sales commission from platform sellers on June 5

According to reports, in order to celebrate the 10th anniversary of the establishment of the Indian site, Amazon recently announced that it will waive 10% sales commission from platform sellers on June 5, 2023. Currently, Amazon India has more than 1.2 million sellers, which is basically the same as its competitor Walmart Flipkart, which has more than 1.1 million sellers. Amazon has invested more than $6.5 billion since it first launched its Indian business on June 5, 2013. But at the same time, Amazon has also shrunk several projects in the Indian market, such as Amazon Food and Amazon Academy, which will be closed in stages starting in August 2023. (BQ)

9. Dunhuang.com optimizes category attributes such as consumer electronics, mobile phone accessories

On June 5, Dunhuang.com recently issued an announcement on the optimization of attributes for power-removal & mobile phone accessories & home garden & toys. In order to improve the accurate search and promotion between users and products, Dunhuang.com has optimized the attributes and attribute values ​​of some key categories for consumer electronics, mobile phone accessories, home gardens, and toy industries. Dunhuang.com reminds sellers to optimize and launch new products based on the core attributes of the category. It should be noted that the optimized key categories require merchants to conduct self-examination of relevant categories and modify relevant attributes, and the product needs to be re-edited and released. (Dunhuang.com)

10. Alibaba International Station adjusts and strengthens the control rules for epidemic prevention materials

The announcement stated that in view of the slowdown in the global epidemic situation and the adjustment of international station categories, the platform has changed the "Alibaba International Station Further Strengthening the Control of Epidemic Prevention Materials Products". The rules were updated on June 5, 2023 and took effect on June 12, 2023. The "Alibaba International Station Further Strengthens the Control of Epidemic Prevention Materials Products" shows that epidemic prevention material products are only allowed for merchant members who have obtained and have passed targeted investment access to products can publish and trade products on the international station. (Alibaba)