#Laogao E-commerce Newsletter# [March 3 E-commerce Evening News Brief]

Evening information: Pinduoduo and Midea Group prepare for "March of Fire"; Alibaba International Station's 2022 New Trade Festival officially started; Meituan announced the improvement of rider service evaluation rules; Amazon launched the "Amazon Aware" private brand; JD.com's Russia National Pavilion's total transaction volume in three days exceeded 5 million...

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E-commerce newsletter

1. Tmall Medical Health Platform launched "Safe Bird's Nest" and nearly 60 products were "marked"

March 3rd news, today, Tmall Medical Health Platform officially launched the "Safe Bird's Nest" logo. Chen Hao, general manager of Tmall Pharmaceutical Health, said that Tmall will continue to launch platform measures for the bird's nest industry to accelerate the transparency and standardization of online consumption of bird's nest. In the future, Tmall Pharmaceutical Health will gradually expand the scope of "reliance" marking on the platform. (E-commerce News)

2. Pinduoduo and Midea Group prepare for "March of Fire"

According to March 3, Pinduoduo and Midea Group recently held a launch meeting of the "Fu March Renewal Smart Home" project in Shanghai. On the basis of strategic cooperation, the two teams reached an agreement on "Fu March" spring home decoration and deepening cooperation in the next year. It is reported that during the "Hot March" promotion, Pinduoduo will join hands with Midea Group to launch over-discount activities such as flash sale group, 10 billion brand day, and super brand day. At the same time, the 10 billion subsidy will further expand the scope and intensity of subsidies for Midea smart products, and the maximum subsidy will exceed 50%. (E-commerce News)

3. Taobao Live and People Creatively launch the "Special Special Live Broadcast of Intangible Cultural Heritage Craftsmen" event

On March 3, recently, People's Creative and Taobao Live jointly launched the "Special Special Live Broadcast of Intangible Cultural Heritage Craftsmen" event. More than 20 intangible cultural heritage inheritors and handicraft craftsmen broadcast live online at the same time, attracting millions of netizens to watch online, and nearly one million yuan of intangible cultural heritage and handicraft products were sold on the same day. (E-commerce News)

4. Meituan data: The frequency of ordering takeaway in Generation Z is 50.7% higher than the average level of all users

3月3日消息，今日，美团研究院发布Z世代消费研究。美团数据显示，Z世代消费者对剧本杀、密室逃脱、VR体验等的倾向性显著超过全年龄段用户的平均水平，也明显强于26-30岁、30-40岁等主力消费人群。Z世代已经成为重视体验多于拥有物品的一代人。美团数据还显示，对于买菜到家、跑腿闪送、餐饮外卖等半小时级即时配送服务，Z世代也表现出比其他世代显著更高的倾向性。对于工作餐，他们也更倾向于前往便利店等场所购买各类简餐。（电商报）

Internet news

5. Fliggy launched the "Flower Appreciation Season" series of activities

According to March 3, Fliggy recently launched a series of activities on the "Flower Appreciation Season" and launched a variety of new ways to enjoy flowers, including camping in RVs, cherry blossom viewing on boats, and rapeseed flowers on cable car. In the first flower viewing tour, Fliggy focuses on Tibetan peach blossoms and Xinjiang apricot blossoms, and launched a number of tourism products such as the Qinghai-Tibet Plateau Peach Blossom Secret Land Tour. According to Fliggy, flower viewing tours in Tibet and Xinjiang, which are long-distance tours, have recently begun to enter the peak of booking. (E-commerce News)

6. Meituan announced improvements in rider service evaluation rules

On March 3, Meituan issued an announcement today stating that at present, 15 cities including Shaoxing, Taiyuan, Kunming are piloting new "service star" incentive mechanisms, and the handling of riders' negative reviews and overtimes has changed from deductions to deductions. The rider's service quality is evaluated based on the cumulative points throughout the month, and corresponding rewards are determined to reduce the impact of occasional situations on rider income, reduce distribution pressure, and ensure delivery safety. The monthly service star rating of riders will be determined based on the ranking of the individual cumulative monthly points on this site. The higher the service star rating, the more additional rewards you receive. (E-commerce News)

Cross-border newsletter

7. The total transaction volume of JD.com Russia National Pavilion in 3 days exceeded 5 million

It is understood that on March 1, the daily number of fans in JD Russia National Pavilion increased from more than 1,000 to 80,000, and the number of fans soared by 80 times. The cumulative sales of more than 20,000 orders per day were sold, with a transaction volume of nearly 1.5 million yuan. It sold more than 200 products from more than 40 Russian companies, ranking among the peak list of Russian product stores on JD e-commerce platform. (E-commerce News)

8. Alibaba International Station 2022 New Trade Festival officially started

According to March 3, on March 1, Alibaba International Station New Trade Festival kicked off, with the conversion rate of overseas buyers reaching 141% year-on-year, and many industry categories achieved high growth. It is reported that the Alibaba International Station New Trade Festival runs throughout March, with a total of 47,000 merchants signing up and participating, gathering 67 million products, of which 30 million products provide arrival guarantee services, 3.6 million new products were unveiled on the first day, and 180,000 live broadcasts will allow buyers to learn more about the products in more detail. In addition, this Alibaba International Station New Trade Festival also launched the factory search sector to meet the mid-to-high-end needs of overseas buyers customized on demand. (E-commerce News)

9. South Korea's online shopping transaction volume in January 2022 increased by 11.5% year-on-year

According to Yonhap News Agency on March 3, the "Online Shopping Trends in January 2022" released by the South Korean Statistics Agency on the 3rd showed that the volume of online shopping in South Korea increased by 11.5% year-on-year in January this year and decreased by 7.1% month-on-month to 16.5438 trillion won, of which mobile shopping accounted for 75.5% of the overall online shopping, setting a record high. By product category, both online purchases of food and agricultural and livestock products have hit record highs. Tourism and transportation services increased by 103.7% year-on-year, and clothing and footwear also increased. Cosmetics, home appliances (-5%) and books decreased year-on-year. In addition, the transaction volume of mobile terminals in online shopping increased by 17.5% year-on-year to 12.4978 trillion won. (E-commerce News)

10. Amazon launches its own brand “Amazon Aware”

According to foreign media reports, Amazon recently launched its own brand "Amazon Aware", which includes clothing, home and beauty, and focuses on products that are "healthy to the environment". It is understood that all "Amazon Aware" products are designed and manufactured using materials such as recycled polyester, organic cotton and bio-based ingredients. In addition, all "Amazon Aware" products will pass through "Compact by Design", which means that the product has a more efficient design. Matt Taddy, vice president of Amazon’s own brand, said that Amazon is committed to launching more sustainable plans and resolutely fulfilling its commitment to “climate-friendly.” (E-commerce News)