#Laogao E-commerce Newsletter# [May 26 E-commerce Morning News]

Morning information:

1. Taobao and Tmall 618 are expected to make more than 2 billion yuan in concessions to consumers;

2. Taobao APP homepage is launched on Taobao to buy vegetables;

3. Meituan executives interpreted Q1 financial report Wang Xing said that the company is researching and developing basic models and applications;

4. Alibaba: In 2023, the six major business groups need to recruit a total of 15,000 new people;

5. The scale of German e-commerce exceeded 84.5 billion euros. Amazon accounted for 56% of the German market in 2022;

...

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E-commerce newsletter

1. "This! "It's Street Dance" debut in Taobao exceeded 11 million

May 26th news, "This! "Just Street Dance" recently successfully completed its first appearance in Taobao. Li Sidani and several celebrity street dance contestants gathered in the live broadcast room to bring goods by teaming up street dance battles, allowing the audience to buy goods while enjoying the street dance performance. In terms of how to sell goods, "This! The "street dance" team has completely retained the core of the competition system and innovatively created the "street dance battle-style selling goods". It is worth mentioning that the transaction volume of goods sold this time exceeded 11 million. Next, "This! "Just Street Dance" will carry out in-depth cooperation with Taobao Live, dig deep into high-quality IP content, upgrade the street dance battle-style sales model, and explore more possibilities. (Taobao Live)

2. Taobao and Tmall 618 are expected to make more than 2 billion yuan in concessions to consumers

On May 26, this year, Taobao and Tmall 618, merchants continue to increase brand membership rights and enhance the certain growth of major promotions. It is reported that this time, Taobao and Tmall 618, the scale of merchants participating in Tmall's official membership activities hit a record high, a year-on-year increase of 53%, and it is expected to give concessions to consumers exceed 2 billion yuan. Full-link tools including member challenge plan, member limited draw, member traffic treasure, etc. will implement the entire Taobao and Tmall 618 cycle, making it easier for merchants to attract new customers and give back to old customers. At present, the number of brands with over 10 million members on Taobao and Tmall has exceeded 50, and the number of brands with million-level membership has exceeded 700. (Sina News)

3. Taobao APP homepage is launched on Taobao to buy vegetables

On May 25, the Taobao APP homepage officially launched the "Taobao Grocery Buying" entrance. According to official reports, "Taobao Cooking" will provide users with two different forms of fresh food purchase services in more than 200 cities across the country, "1 hour home delivery" and "the next day pickup". (Beijing Business Daily)

4. Tmall International’s self-operated imported supermarket upgraded to “Tmall International’s self-operated global super store”

Tmall International’s self-operated imported supermarket has officially been upgraded to a “Tmall International’s self-operated global super store”. According to reports, consumers can enjoy "more value-for-money subsidy prices, more efficient global next-day delivery speeds, and more convenient home delivery services." Tmall International has also specially launched the overseas shopping version of "10 billion subsidies", enter Tmall International's self-operated global super store, find the hard-core subsidy channel, and check it out. In terms of delivery, after the door-to-door delivery experience is upgraded, more than 60% of the products covering more than 260 cities can be delivered to the door-to-door delivery. (Yien.com)

5. Alibaba: In 2023, the six major business groups need to recruit a total of 15,000 new people

Alibaba Group’s official Weibo account announced that in 2023, the six major business groups will need to recruit a total of 15,000 new people, of which more than 3,000 are recruited. At the same time, it was also said, "Recently, rumors about layoffs in Taobao, Tmall, Alibaba Cloud, Cainiao, and local life businesses have been circulating very well, but the rumors are rumors. Our recruitment is in full swing." (ENECNEWS)

Internet news

6. Meituan executives interpret Q1 financial report Wang Xing said that the company is researching and developing basic models and applications

According to May 26, Meituan recently released its first quarter financial report for 2023. The financial report showed that the company's first quarter revenue was 58.62 billion yuan, a year-on-year increase of 26.7%; net profit was 3.36 billion yuan, and adjusted net profit was 5.49 billion yuan, turning a year-on-year loss into profit. After the financial report was released, Meituan Chairman and CEO Wang Xing, and Senior Vice President and CFO Chen Shaohui attended the subsequent analyst conference call to interpret the financial report. He revealed that Meituan is researching and developing basic models and applications, and is open to cooperation in external technology and investment opportunities. If relevant progress is made, it will be very happy to be synchronized with the market. (Sina Finance)

7. FF will hold a press conference on May 31, Beijing time to start the first phase of product delivery at the end of May

On May 25, Faraday Future, a subsidiary of Jia Yueting, announced that it will hold the ultimate release of FF 91 & Faraday Future 2.0 on May 30, Los Angeles time in the United States. According to multiple understandings by e-company, FF will also launch the first phase of industry expert FPO delivery as promised on May 31, local time in the United States, as promised in accordance with the Q1 financial report meeting. The first batch of users will have the opportunity to pay in full to experience the innovative FF 91 and lock in the ownership of the product. (FaradayFuture Weibo)

8. Netflix notifies US members that password sharing will be strictly controlled

US video streaming giant Netflix said it had started reminding its U.S. members of its new sharing policy on Tuesday local time, noting that Netflix accounts can only be shared within one family. In an email to a member, Netflix said that a member can move a user profile “outside the family” but pay for it so that the user can get a new membership. They can also pay extra package fees for users outside the family, at $7.99 per person a month. Netflix notes that both the Standard Edition and the Advanced Package (both ad-free versions) allow for such additional members. (Yien.com)

Cross-border newsletter

9. TikTok is reportedly testing the AI ​​chatbot "Tako" to help users discover short video content

According to Watchful Technologies, an Israeli artificial intelligence company, TikTok is testing an AI chatbot that can communicate problems with users related to short videos and help them discover content. Watchful Technologies said it has discovered the chatbot, known as "Tako" in certain versions of the TikTok app on Apple's mobile devices. Screenshots and videos shared by Watchful Technologies with Reuters show that Tako appears on the app interface in a ghost-shaped icon style, where users can click on it while watching the video, start text-based conversations, and get help in finding content. A TikTok spokesperson said the platform has been exploring new technologies, "We are testing new ways to help search and discover on TikTok in specific markets, and we look forward to learning from the TikTok community while continuing to create a safe space that provides entertainment, inspires creativity and drives culture." (Oriental Fortune Network)

10. The scale of German e-commerce exceeds 84.5 billion euros in 2022 Amazon accounts for 56% of the German market

According to the latest research by the German Retail Association, Amazon accounted for 56% of the German e-commerce market in 2022, an increase of 2% year-on-year. HDE said Amazon's self-operated business has been losing money for the second consecutive year, with market share falling 1% since 2020 and currently accounting for 17% of German online sales. However, Amazon's third-party sellers' share has been growing, with third-party sellers accounting for 39% of German online sales last year, compared with 36%, 34% and 29% in previous years. Research shows that the total sales of Amazon.de platform increased by only 0.1% year-on-year in 2022, the lowest growth rate ever. (AMZ123)