#Laogao E-commerce Newsletter# [E-commerce Evening News on December 28]

Evening information: Tmall International prohibits the unauthorized sale of Beijing Winter Olympics mascots, souvenirs, etc.; New Oriental announced that it will launch the live streaming platform "Oriental Selection"; Meituan Takeout launches "2021 Meituan Takeout Annual Taste"; Xianyu "2021 Workplace Person Annual Meeting Report": Nearly 30% of working people will resell annual meeting prizes; AliExpress's platform search volume reached 110 million times in November...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Meituan Takeaway is launched on “2021 Meituan Takeaway Annual Taste”

On December 28, Meituan Takeout recently launched its annual report "2021 Meituan Takeout Annual Taste". Users can search for "Annual Taste" on Meituan or Meituan Takeout APP to check annual bills. Previously, data released by Meituan showed that Meituan's average daily transactions of catering takeaways in the third quarter of this year were 43.6 million, an increase of 24.9% year-on-year. As of September 30, Meituan's annual transaction users were 670 million, and the average annual transaction number of transaction users reached 34.4, an increase of 29% year-on-year. (E-commerce News)

2. New Oriental announced that it will launch the live streaming platform "Oriental Selection"

According to December 28, today, New Oriental issued an announcement on its official WeChat official account that it will launch the live streaming platform "Oriental Selection". At the same time, the announcement also stated that at 8 o'clock tonight, Yu Minhong will conduct the first live farm product broadcast on Douyin to sell goods. New Oriental stated that it will continue to provide educational services such as CET-4 and CET-6, postgraduate entrance examinations, language abroad, study abroad consultation, international study tours, domestic study and camp education. (E-commerce News)

3. Taocai has distributed 1,000 tons of rice, grain, oil and other daily necessities in Xi'an

According to December 28, since Xi'an upgraded its epidemic prevention and control measures at 0:00 on December 23, in order to ensure the supply of local daily necessities, Taocai, under the command and arrangement of the epidemic prevention department, mobilized more than 50 daily necessities transport vehicles from Henan. From the 23rd to the present, it has distributed 1,000 tons of daily necessities such as fruits and vegetables, meat, poultry, eggs, rice, flour, grain and oil in Xi'an. It is reported that in addition to temporarily closing a few group spots due to epidemic prevention needs, other group spots in Taocai in Xi'an can still be delivered normally; during the fight against the epidemic, the delivery strategy will be adjusted in real time according to the needs of epidemic prevention dynamics. (E-commerce News)

4. Kuaishou applied for registration of the "Kuaishou Mandian" trademark again

According to news on December 28, Tianyan Check information showed that on December 17, Kuaishou's affiliated company Beijing Dajia Internet Information Technology Co., Ltd. applied to register the trademarks of "Kuaishou Manji" and "Kuaishou Slow Drink". The international classification involves beer beverages, wine, and food. The current trademark status is mostly applied. Kuaishou applied for a number of "Kuaishou Man Drink" trademarks in September 2020, with international classifications involving website services, education and entertainment, scientific instruments, communication services, advertising and sales, etc. The relevant trademarks were successfully registered in April this year. (E-commerce News)

Internet news

5. Xianyu's "2021 Workplace Personnel Annual Meeting Report": Nearly 30% of workplace people will resell annual meeting prizes

According to the report on December 28, according to the report of the World Online Business, today, the "2021 Workplace Personnel Annual Meeting Report" jointly released by Maimai and Xianyu showed that nearly 30% of working people would go to Xianyu to resell prizes after the annual meeting, and more than 70% of respondents said that the "lottery" is the biggest motivation for participating in the annual meeting. The survey results show that for safety this year, only 30% of companies will hold offline annual meetings, but more companies will move the annual meetings online, and more than 50% of companies will still hold lottery events. (E-commerce News)

6. Tuniu 2021 Hot Spring Tour Consumption Report: Tourists aged 26-45 account for more than 60%

According to the 2021 booking data of Tuniu Travel Network, the proportion of hot spring tourists this year is 7.4%, especially in the first and fourth quarters where the temperature is low, the proportion of tourists reached 15.3% and 13.3% respectively. In terms of popular destinations, regions including East China, South China, North China, Southwest China and Northeast China have been selected, and the popular sources of hot spring tours and popular destinations are highly overlapping. Tuniu Travel Network's 2021 booking data shows that the proportion of female tourists in hot spring tours is significantly higher than that of men, reaching 55.2%. (E-commerce News)

Cross-border newsletter

7. Guangxi opens its first international logistics route for cross-border e-commerce air transportation to North America

It is reported that as of now, Nanning Comprehensive Bonded Zone has successfully opened 8 air transport international logistics routes, 4 cross-border e-commerce export land channels, and 1 cross-border e-commerce export business dedicated line operated through Nanning Railway Port, forming an "8+4+1" three-dimensional multi-logistic logistics network channel for cross-border e-commerce exports in Nanning Comprehensive Bonded Zone. (E-commerce News)

8. The search volume of AliExpress on the platform reached 110 million times in November

According to data released by AliExpress, in November 2021, the number of visitors to AliExpress Russia set a record for the entire operation period, with a value of 35 million and a maximum daily active user record of 12.5 million. The number of active buyers in the past 12 months has exceeded 28.7 million. Data shows that about 82% of users on AliExpress shop through mobile devices, including 52% of men and 48% of women; the most active groups are distributed between 25 and 34 years old. Judging from the number of searches, in November this year, AliExpress searches exceeded 110 million times. (E-commerce News)

9. Tmall International prohibits unauthorized sales of Beijing Winter Olympics mascots, souvenirs, etc.

On December 28, Tmall International issued an announcement today stating that according to the provisions of the "Olympic Sign Protection Regulations", the Olympic logo right holder has exclusive rights to the Olympic logo in accordance with this Regulations. No one may use Olympic logos for commercial purposes without the permission of the Olympic logo owner. In view of this, the platform prohibits unauthorized sales of mascots, souvenirs and other peripheral products in Beijing Winter Olympics and Tokyo Olympics. If violations are found, they will be removed from the shelves and deleted products. (E-commerce News)

10. Lianlian International reached a cooperation with Swiss payment software company Netcetera

On December 28, according to the "Lianlian Global Acquisition", Lianlian International recently reached a partnership with Swiss payment software company Netcetera, and will carry out in-depth cooperation in the field of system security in the future. Xiang Xiaofeng, head of Lianlian International’s global collection business department, said that Netcetera has been deeply engaged in the field of data security for many years and has a very mature 3DS server solution that can provide more effective security technical guarantees for Lianlian International’s cross-border sellers. According to data, Lianlian International is a brand under Lianlian Digital, and its businesses cover cross-border payments, global collections, global distribution, exchange services, cross-border logistics, etc. (E-commerce News)