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2017 Tmall Double 11 broke 10 billion in three minutes and triggered global resonance

2017-11-11

  Only 3 minutes and 01 seconds passed on November 11, and the total transaction volume of Tmall Double 11 exceeded 10 billion yuan. Driven by technology and big data, the commercial power contained in Tmall Double 11 has thus opened up magnificent social coordination, and this Chinese phenomenon has also triggered global resonance.

  The 2016 Tmall Double 11 transaction took 6 minutes and 58 seconds to exceed 10 billion. As Alibaba CEO Zhang Yong said when announcing the launch: "In the past eight years, we have been constantly exploring the unknown and challenging the limits. Each limit seems very ordinary after five or ten years."

  The first Double 11 advocate pointed out that this year's Double 11 means that global business will enter the digital economy era. Double 11 is a very good window for display, showing the great collaboration and cooperation of China and even the world's commercial power, and also allowing all merchants to present the best products and services to consumers, so that all consumers and all shoppers can have a common festival across the world, across national boundaries, across different time zones, different skin colors, and different cultures.

  In fact, the whole world has been ignited for it. From Guangzhou, Shanghai, Hong Kong to Berlin, London, Melbourne, Tokyo, Seoul, New York, Tmall Double 11 has appeared in global landmarks with LVMH, Estee Lauder, L'Oreal, Shiseido, Procter & Gambling and other brands, bringing global consumers a carnival of all time zones, all scenes, all people and all entertainment. On global social networks, Southeast Asian consumers believe that Double 11 is an opportunity to treat themselves well, buying things you have always wanted to buy but haven’t bought. Netizens far away in Uganda also sent Double 11 blessings to China's shopping party.

2017 Tmall Double 11

  Double 11 has entered its ninth year, and the wave of new retail that integrates online and offline has swept the world. More than 1 million merchants at home and abroad are connected online and offline. The world's 52 core business districts, nearly 100,000 smart stores, 600,000 retail stores, and 30,000 "Tmall Preferred" Village Taodian will bring a comprehensive new retail experience.

2017 Tmall Double 11

  The scope of Tmall’s Double 11 triggering global resonance is still expanding. Today, the upgrade from "consumption Internet" to "industrial Internet" means that hundreds of millions of industrial workers, farmers, designers and production managers around the world have also been involved in the Tmall Double 11 feast. Behind the global supply and consumption system in the Internet era is a complete set of technical products of data, intelligence and computing, which means millions of programmers, product managers, data analysts, and algorithm engineers around the world are holding up the carnival of Tmall Double 11.

  "Driven by business power, technology and big data, Double 11 has become a global social coordination," said Zhang Yong. The Double 11 China phenomenon, with the concentrated burst of new consumption trends and technological innovations, triggering resonance and resonance between the entire business society and the world in a pulsed way every year.

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