A little trick about the main picture to increase traffic exponentially!

　　Nowadays, many sellers focus most of their attention on traffic and conversion, and they do not pay enough attention to the main picture. But we must remember a formula: traffic = presentation * click-through rate.

　　In many cases, Taobao clearly shows you, but because your main image has low click rate and very little traffic. I can only give you two words: sad~~~~

　　Say the important words three times. You must remember the traffic formula, remember, remember ↓↓↓

　　There are two factors that determine whether you have traffic: one is whether you have a display; the other is whether you have a click when there is a display. If the new product is on the shelves, Taobao will definitely show it to you, so there is no need to doubt this. So click-through rate is very important, is there any? Without further ado, let’s take a picture:

　　Look at the picture above, two creative links, one with a click rate of 3.66% and the other with an 8.19%. What does this mean? For example, if the traffic volume of Figure B is 1W, then the traffic volume of Figure A can reach more than 2W! Frightened, is that there? Are you thinking about modifying your main picture immediately now? ?

　　The so-called small and beautiful need to start with the main picture!

　　First of all, I am not an artist, and I am not telling you about art skills, but some of my own experiences. So, what kind of main image has a high click rate? The answer is definitely to pursue differentiation and be fundamentally different from other main pictures, so that your click-through rate will be high.

　　A good main picture is basically made by the following two analysis points:

　　1. First, study the treasures of your peers and extract different selling points, because different selling points are also part of the differentiation. However, if you only refer to your peers, you will never be able to make differentiated. If you want to truly distinguish between your peers' pictures and texts, the following point is indispensable↓↓↓

　　Method: Organize the main picture of the keyword homepage and carefully find the difference.

　　2. Be sure to learn from other products across categories, but you also need to consider whether your products and your customer base match this graphic style!

　　If you do the above two points well, your main picture will definitely not be bad. Of course, it sounds simple. In practice, you must be attentive and attentive, careful and careful, and compare. Finally, you must use the express train to test the main picture, because what you think is good is always just what you think.

　　There are very few people studying differentiated pictures and texts at present, but I think this is the most core way of survival for small and medium-sized sellers, and it is also the real small and beautiful place. It can not only detonate your click rate, but also greatly improve your conversion rate!

　　Next, I will tell you how to play the differentiation of the main picture.

　　1. Main image background

　　Because the main picture of your baby is competing with some babies up, down, left and right, and nearby, where you can make others notice you at first sight, that is, your background should be significantly different from others. Attracting more attention will increase the probability of clicking. After all, this is an era of visual marketing. Everyone's attention is relatively distracted and can attract consumers' attention, which will achieve initial success.

　　A. You may also see that there will be two event page hosting pages on the Taobao keyword search homepage, as follows:

　　This idea is quite good, look at the picture below ↓↓↓↓

　　If you use the pure background color well, it will be of great help to click-through rate.

　　B. Do you want to light the umbrella against the background of heavy rain in the picture below?

　　Of course, the background of the baby's main picture should be consistent with the product itself. Don't attract attention for the sake of highlighting it, as that may backfire.

　　2. Baby selling points

　　Background is the first step. When your background successfully wins the attention of customers, they will come and look at your main picture seriously. At this time, how to impress users to click to enter your page requires you to have enough selling points to attract users' desire to buy.

　　What do users pay most attention to when purchasing this product? Price, quality, or performance and other factors? This is what you must understand, perfectly combine customer needs and baby's advantages, and then directly hit the customer's pain points, thus making it your selling point. Of course, it would be even better if this selling point was unique compared to other products.

　　A. Look at the picture below. The keyword search is "thermill". Since it is a thermos, the first thing customers consider is the insulation effect. Then the main picture of the key highlights the insulation for 48 hours, which highlights their selling points well↓↓↓

　　B. Below is a negative textbook. The keyword search is "snow boots", as follows:

　　The attribute of this baby is indeed thickened and fleece, but if sellers use this as a selling point, then there is no point.

　　3. Other unique services attached to the product

　　The quality and performance of the products on the market are basically the same, and the standard products are more obvious, so many times sellers are competing for service; especially for many people introduced by old customers to buy, our service will play a very important role.

　　A. The curtains in the picture below are the first seller. The main image indicates the door-to-door design and installation. This will greatly improve the click rate:

　　B. For large products like beds, logistics and installation are very problematic. Which one will you click on the main picture below?

　　OK, that’s all for today, I hope it will inspire and help you! (Taobao University)

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