How to operate a new Taobao store, sharing ideas

　　We all know that there are really many merchants who open Taobao now, and many of them have to operate Taobao stores so that the store can have better sales. In daily Taobao operations, many people don’t understand how to put the baby on the shelves. I think that if I have a baby in Taobao operation, I will put it on the shelves. After the shelves, there is no data. Then I think about whether the link has not been done well and whether the baby needs to be deleted again and put it on the shelves.

　　There is no result in the cycle, and a lot of time is wasted. So for the new Taobao store, how can it be operated to build a good store?

　　1. Let’s first talk about how to operate a new store on Taobao:

　　What is a new store? A store just registered without any data, and has no reputation or treasures. We call it a new store. However, in a new store, we divide it into two directions based on different categories and different operation methods. One is our major category and our minor category.

　　1. Let’s talk about our major categories first

　　The purpose of the major category is like our clothing, shoes and bags, which is the biggest category. In a major category, there are thousands of treasures in a store, and in some stores, there are hundreds of treasures, which are normal.

　　Therefore, if we deal with our major categories, we must improve our store’s liveliness, quickly obtain rankings and even traffic. Although it is on the premise that our title main picture profile is optimized, we can insist on listing three treasures every day in the listing of the baby. Here, we can use the listing volume of the e-school to first understand what time the peak conversion period is.

　　We can see in the picture below that the peak transaction period is at 10 o'clock, 11 o'clock, 14 o'clock, 15 o'clock, and 16 o'clock. Right, let's take a look at these points first, and then according to the time point here, it will be held at this time point every day, and continue to be put on the shelves for one week. The next week, we will count the data. At the same time, it is best to properly stop the number of treasures at a certain time point, and then there will be internal strife. OK, this is the pace of operation in our big industry.

　　2. In small industries, it is like a specialty silk incense.

　　As long as you put three treasures on the shelves a week, you can refer to the previous release time and choose 3 time points in a week to put the shelves on the shelves. There is no need to do more, as long as there are new ones. The main thing is to improve the liveliness of our store, and at least you have to make your store have 10 basic models.

　　2. Operation of old shops

　　The main thing about old stores is one point: to develop habits. What habits should we develop? Develop a habit that lets users know who can click on new things every week. Once this habit is formed, it is a great advantage for us. It can be understood that when we have more and more customers, this is the peak period of transformation that we decide ourselves.

　　For everyone, you can search on Taobao so far. Some big stores have a clear time to hold the baby on the shelves. Therefore, we also want to be in love before the rain, and we can plan such an operation in the store with a steady pace. At the same time, we can join forces with our WeChat and Taobao group to hold notifications or do store sports. Such a marketing plan is a very good point.

　　What needs to be meticulous here is that Taobao currently prefers small and beautiful stores, and such small and beautiful stores continue to be listed on the products of a category and do not operate too complicatedly, otherwise the store’s people will not be accurate.