Optimizing titles in Taobao operations is an important step in daily store maintenance. How to write topics for creating popular products on Taobao to attract people? Taobao’s titles must be attractive enough. If the titles of popular titles are better displayed, they will bring clicks. If the keywords of the title are good, then it can be the same. Below, the editor brings you the steps to set up the title of Taobao hot product, let’s take a look!
What are the characteristics of popular titles?
The title of popular products is generally a combination of traffic words and hot words. Merchants can analyze through industry granularity. Before writing a title, you must also do a good job of positioning your baby, so it is easy to find words when you have the direction.
Many sellers like to copy other people’s titles directly, which is absolutely undesirable. Everyone’s store and baby have different weights, so your weight is low. No matter how good the title of others is, it will not work. Before writing a title, you must make an analysis, combine business consulting tools, and then compare them within your peers before using it. Some merchants like to directly use the attributes of the product + hot words to directly use the title, resulting in most of the keywords in the title being hot words.
We can use business consulting tools to confirm our primary keywords. The words in the business consultant tools are all official data, which is more intuitive. Below are some places to refer to.
1. Toolbox
2. Business consultant
3. Recommended word list for direct train
4. Seller Network
5. E-chan
6. Pull-down words
7. Determine the main keyword: the fewer the main keyword, the better. If you have fewer category words, you can choose 3, and as much as possible to within 3.
After determining the main keyword of your baby, you can use the tool to select words with a larger index, higher click-through rate, lower competition, and higher conversion rate to combine them. Add a cold word to arrange and combine it to quickly increase the search weight of core words. In this way, popular products can continue to bring traffic to the store and promote the transaction of store products.