Morning news: Alibaba's own brand "Taobao Xinxuan" has been upgraded to a new brand "Meow Full Score"; Suning.com Shanghai launches a special delivery mechanism for home appliances; Taoxianda and RT-Mart have launched a community "Group" service; Wish "merchant promotion platform" tool is officially launched; TikTok Shop will launch cross-border services in Thailand, Vietnam, Malaysia and the Philippines on April 25...
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1. Alibaba’s own brand “Taobao Xinxuan” has been upgraded to a brand new brand “Meow Full Score”
According to the exclusive report of "LatePost", Taobao Xinxuan is undergoing brand upgrades recently, it will shift from an independent lifestyle consumer brand to Tmall supermarkets to provide its own products, focusing on young families. Taobao Xinxuan will disappear and be upgraded to a new brand "Meow Full Score", which will incubate a variety of Tmall supermarket's own products around multiple categories, such as tissues, nuts, fresh milk and other categories. The first batch of "Meow Full Score" brand Wuchang rice, walnut oil and other products will be sold in Tmall supermarkets in mid-April. (E-commerce News)
2. Taobao Alliance announced the upgrade of the group leader's "Strength Score" and added new channel index
According to April 13, Taobao Alliance recently announced the upgrade of the "Strength Score" evaluation model, aiming to help merchants understand the comprehensive strength of the group leaders more comprehensively, and the group leaders can also know more clearly how to improve the strength score. It is understood that this upgrade includes adding a new "channel index" to measure the channel capabilities of group leaders; adding "marketing index" to the assessment; adding strength points deduction measures for scenarios such as effective reporting by merchants and official risk control penalties. (E-commerce News)
3. Suning.com Shanghai launches special delivery mechanism for home appliances
According to April 13, Suning.com recently launched an emergency special delivery mechanism to strengthen distribution service capabilities in response to citizens' emergency home appliance needs, and gradually restore the distribution and installation of home appliance products in some areas. It is reported that on the premise of actively cooperating with Shanghai's various epidemic prevention and control policies, Suning.com has linked all link resources such as merchants, stores, logistics, and after-sales services to do its best to ensure the living needs of citizens. Data shows that since April, Suning.com has continuously received emergency demand from Shanghai. It has deployed a total of 1,360 freezers and added 1,500 additional orders. (E-commerce News)
4. JD Spring Home Consumption Report: Lazy sofa transaction volume increased by 301% year-on-year
On April 13, JD Consumer and Industrial Development Research Institute and Sina Home Furnishing released the "2022 Spring Home Consumption Scenario Report". JD sales data shows that in 2021, the transaction volume of kitchen small appliances increased by 3 times year-on-year, and the "appearance" kitchen utensils increased by about 5 times year-on-year. At the same time, the search volume of keyword "appearance kitchen" reached 10 times the previous year, and the transaction volume of new kitchen products - embedded refrigerators increased by nearly 100% year-on-year. In the bathroom consumption scenario, smart toilets increased by 75% year-on-year in 2021, skin beauty showers increased by 194% year-on-year in 2021, and electric toothbrushes increased by 120% year-on-year in 2021. (E-commerce News)
Internet news
5. Taoxianda and RT-Mart launch community "Group" service
According to the report on April 13, during the epidemic, Taoxianda and various offline stores of merchant RT-Mart launched a group purchase service that places online orders and delivers them to the community in a unified manner. It is understood that "Taoxianda Group" is a offline store of the Taoxianda joint cooperative merchant "RT-Mart" supermarket. Its community group buying services proposed by Taoxianda consumers are gradually covering the communities around RT-Mart stores due to the epidemic. At present, the stores that have been covered by "Qituan" can enter Taobao through Taobao mobile phones and find the corresponding store to place an order. After the order is successfully placed, the user can pick it up at the designated location of the selected community. (E-commerce News)
6. JD.com's business scope adds charging pile sales
According to the news on April 13, Tianyan Check information showed that recently, Beijing JD Century Information Technology Co., Ltd. had an industrial and commercial change, and the business scope added sales of labor protection supplies; sales of charging piles; and educational consulting services. The company was established in September 2010. The legal representative is Wu Shuangxi, with a registered capital of 500 million yuan. It is wholly owned by Beijing JD Century Trading Co., Ltd., and its business scope includes technical services, technical development, software development; advertising production, advertising release, advertising design, agency; sports and health services; health consulting services; electronic products, daily necessities, food retail and wholesale, etc. (E-commerce News)
Cross-border information
7. Wish's "Merchant Promotion Platform" tool is officially launched
On April 13, Wish announced today that the "Merchant Promotion Platform" tool was officially launched. Products that meet the requirements of the "Merchant Promotion Platform" tool can use the tool, and products participating in "Special Offer" and "Flash Sale" will be displayed in the "Deals" section added to the Wish APP. Specifically, the "Flash Sale" section will display flash sale products, and the "Shop daily deals" section will display various types of promotions, such as special offers and flash sale. According to reports, Wish currently only opens the platform to some merchants that meet the conditions, and the corresponding promotional sections are temporarily only open to some Wish users, and will be gradually opened to all Wish users in the future. (E-commerce News)
8. General Administration of Customs: my country's cross-border e-commerce imports and exports in the first quarter increased by 0.5% year-on-year
On April 13, at the press conference on import and export situation in the first quarter of 2022 held by the State Council Information Office today, Li Kuiwen, spokesperson of the General Administration of Customs and director of the Statistical Analysis Department, said that according to preliminary calculations by the customs, my country's cross-border e-commerce imports and exports in the first quarter were 434.5 billion yuan, a year-on-year increase of 0.5%, of which exports were 310.4 billion yuan, an increase of 2.6%, and imports were 124.1 billion yuan, a decrease of 4.2%. my country's foreign trade imports and exports continued to grow, maintaining positive year-on-year growth for seven consecutive quarters. The year-on-year growth of more than 10% in the first quarter of this year has laid a good foundation for achieving the annual target. (E-commerce News)
9. Dunhuang.com updates and access rules for renovated products, satellite TV boxes, and memory card categories
On April 13, Dunhuang.com recently issued a notice to adjust the "Renovation Product Access Category Rules", "Consumer Electronic Access Category Rules", and "Storage Equipment Access Category Rules", which will take effect on April 19. (E-commerce News)
10. TikTok Shop will launch cross-border services in Thailand, Vietnam, Malaysia and the Philippines on April 25
On April 13, the "TikTok Shop Southeast Asia Cross-border Online Instructions" officially released by TikTok Shop shows that after the local area, TikTok Shop will launch cross-border business in four Southeast Asian countries on April 25. It is understood that by April 25, merchants will be supported to enter and ship products, and on April 30, merchants will be supported to launch/send short video trailers, transaction performance, and reverse refunds. Since the Southeast Asian market adopts a targeted invitation system in the early stages of its launch, merchants need invitation codes to complete entry. All Southeast Asian countries only need 1 invitation code. (E-commerce News)
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