Talk about private domains, talk about Douyin, talk about cross-border... The 12th anniversary of Laogao E-commerce Club has come to a successful conclusion!

From July 27 to 28, the 2022 E-commerce Development and Innovation Conference carefully prepared by Laogao E-commerce Club was successfully held in Hangzhou.

E-commerce bosses from all over the country are coming at the risk of the epidemic, just to take advantage of this rare opportunity to learn on site and seek new developments in e-commerce.

This year, the e-commerce industry has experienced the hardships of the epidemic and is very difficult.

This offline regular meeting is the first large-scale regular meeting held by Laogao E-commerce Club after the epidemic in 2022. It is also the 12th anniversary of Laogao E-commerce Club . We have invited 10 industry celebrities to share multi-dimensional themes and practical information for Douyin live broadcast, Taobao gameplay, cross-border e-commerce, private domain construction, brand building and other current e-commerce pain points, such as Douyin live broadcast, Taobao gameplay, cross-border e-commerce, private domain construction, and brand building. We have shared multi-dimensional themes and practical information for more than 500 e-commerce bosses on site, bringing a valuable feast of ideas, full of practical information!

Exploring new ways out of e-commerce under normalized epidemic situation

During the two-day event, Lao Gao, as the founder of Lao Gao's e-commerce club, shared with everyone a new way out for e-commerce under the disappearance of dividends and the normalization of the epidemic. In more than two hours of sharing, Lao Gao summarized the new thoughts brought by the epidemic. He believed that stopping is not a bad thing. E-commerce bosses can take this opportunity to continuously improve their self-awareness, improve their ability to "Tao", and expand their personal connections.

Regarding the future development of the e-commerce industry, Lao Gao believes that all businesses are traffic businesses, with 1.4 billion people in China, and traffic has never decreased, but has been dispersed. In the first ten years, we relied on traffic and in the next ten years, we relied on repurchase. Repurchase is the most important thing for e-commerce in the future, no doubt about it. Without a private domain, there will be no repurchase. Pay great attention to private domains and manage your own "user" assets.

During the epidemic, hundreds of offline stores of the well-known domestic brand Lin Qingxuan also suffered heavy losses. During this regular meeting, its founder Sun Laichun personally shared his experience in leading offline stores to rapidly transform and get out of the predicament and build the Changhong brand. He believes that adhering to long-termism is the way for a brand to survive.

Content is the ability to do short videos and live broadcasts

As a new way out for many traditional brand e-commerce companies, the short video live track has attracted much attention from e-commerce people.

During this offline regular meeting, we not only invited Liu Wei, director of the Douyin e-commerce business and innovation business cooperation department, to share the new opportunities and new developments brought by the Golden Landmark, but also invited Du Gang, CEO of Hefei Sancheyang Network Technology Co., Ltd., the MCN institution behind the "Crazy Little Brother Yang" with 85 million fans, Mr. Wu Ji, the Douyin practical expert, and Lu Meibing, a member of the Golden Crown Club , to share different themes of live short videos from three different dimensions: MCN institution, Douyin operation and Kuaishou e-commerce, which brought new ideas to the e-commerce bosses on site.

Content is the ability to do short videos and live broadcasts well. Good content can reach precise potential users, achieve the effect of expanding the circle, accumulate user interest and trust, and loyal fans bring purchases and repurchase, reduce advertising costs, and accurately search traffic.

Du Gang, CEO of Hefei Sancheyang Network Technology Co., Ltd., an MCN institution of "Crazy Brother Yang", also said in the sharing that high-quality content is very important, helping the brand's four-stage rocket: high-quality content creation, orderly content distribution, continuous content production, and extensive global marketing.

In the theme sharing of "Traditional E-commerce Upgrade Live TOP Seller's Road", Lu Meibing summarized the experience of moving from traditional e-commerce to Kuaishou e-commerce platform. She emphasized that the store group matrix is ​​based on anchors and operations, so it is necessary to have the ability to incubate internal anchors and make cultivating second-generation anchors the company's second growth curve.

"The organizational structure of live e-commerce has three characteristics: fast change, complexity and uncertainty. The corresponding way is store matrix + anchor matrix."

As the two mainstream platforms for live streaming and selling goods, Douyin and Kuaishou have different platforms, but the logic behind the changes remains unchanged.

Teacher Wuji, the top seller of the four major platforms of Doujing Pintao and has 15 years of practical experience in e-commerce, deeply analyzed the core of Douyin live streaming and the formation and training of the live streaming team in the theme sharing of "The Core Thinking of Douyin Operations that Boss Must Understand".

He believes that the development direction of Douyin e-commerce in the second half is merchants' self-broadcasting, brand matrix, search traffic, and private domain marketing. We must change the original business model, use people to carry goods, drive people with goods, and operate for a long time.

Cross-border e-commerce, new opportunities for new brands to enter the curve

The overall Internet traffic is slowing down, and e-commerce traffic has peaked. Affected by factors such as taxation and regional differences, cross-border e-commerce has ended its cycle of "silent" development in the epidemic and is being swept forward by a systematic large cycle. It needs to wait for the traffic increase and business model evolution brought about by the next wave of technological changes.

In the sharing, Li Cong, vice president of Zongteng Group, said that in terms of cross-border e-commerce logistics, it is shifting from logistics products and services to supply chain services, which tests the service provider's "full chain + decoupling" capabilities. In order to explore the market and break the supply chain's return, Chinese brands need to serve them in an overall manner, and corresponding Chinese logistics companies need to serve them!

In fact, when the traffic dividend is over, costs are no longer an absolute advantage, and multi-platform operation is not enough. Connecting with omni-channel retailers online and offline is where the future incremental growth lies. The omni-channel brand that enters online and offline integration has greater advantages . With the changes in consumer entities, Generation Z will become the main force of future consumer goods for cross-border e-commerce, which is also an opportunity for new brands to enter the curve.

In this sharing, Li Xuehu , a foreign trade entrepreneur, founder of HE OR SHE maternal and infant brand, and founding member of Laogao Cross-border E-commerce Club , told everyone about bravely breaking the circle and opening the traditional foreign trade path. He said: A brand needs to be registered twice: once in the Trademark Office, and once in the customer's psychology.

I hope that all domestic e-commerce sellers can break the world's prejudice, redefine foreign trade, bravely emerge from the circle, and insist on being a "Chinese brand".

In-depth links to personal resources for thematic exchange meeting

Only after the age of 30, knowledge cannot change destiny will the circle be able to do so. This offline conference is a good opportunity for e-commerce bosses to connect resources and make connections.

On the evening of July 27, we arranged two night talks about private domains and Taobao special sessions, and invited Aizan Education CEO Jian Ning and Lao Gao’s special instructor Yazun to carry out "How e-commerce companies build a private domain growth system" and "Traveling the Economic Cycle - The Road to E-commerce Rich for Ordinary People". The scene was full and exciting!

Night chat scene

In addition to the sharing and night talk sessions of big names, we conducted a series of group PK sessions for all members present in this offline conference in the form of groupings to fully promote in-depth communication and exchanges between members, learn from people with results, and achieve mutual assistance and win-win results, and creative profit growth points.

Not only that, during the two-day sharing process, in order to help more e-commerce bosses, we organized strategic layout exchange meetings and operation layout exchange meetings for the two major sectors of "strategy" and "operation" . Members of each group had a heated discussion on the content shared by the big names on the spot, and shared their learning insights on the stage.

The more you share, the more successful you are. If you have a circle, you will not be lonely. I believe that the e-commerce bosses on site will gain a lot.

12 years start with the beginning and never forget the original intention

Be a long-termist and believe in the compound interest of time. In the 12 years since its establishment, Laogao E-commerce Club has always adhered to the original intention of "helping e-commerce succeed", gathered many high-end connections and resources, and served the founders of more than 10,000 leading e-commerce companies. This is the power of time.

I hope that with the company of Laogao E-commerce Club , e-commerce people will do their best with their hearts to let their hearts go lightly.

In the future, Laogao E-commerce Club will continue to stay with you, starting from the beginning and ending to help more e-commerce companies become better.