A very important point in Taobao operation: title optimization

　　Most Taobao sellers will study how to operate Taobao and what aspects can be optimized to operate Taobao well. Let me explain to you the Xuanming Network that the title optimization is particularly critical. The title of the product is the first impression it gives consumers. If the title is not attractive, then the customer may not click on the product or consult. If you write the title in a random way, then you cannot give the product knowledge you want, and it will not work.

　　Now Taobao’s traffic is getting higher and higher. Everyone hopes to invest low in funds but have good results. Even if the capital cost is high, they hope to have good returns. In fact, most merchants still hope to invest low funds and spend more time to get clicks and rankings for products. In order to meet the needs of all merchants, we have to work hard on operations. Let’s talk about how to do operations.

　　1. Taobao operation and direct train

　　Many businesses say that driving a direct train is too expensive and they are unwilling to drive a direct train. In fact, the main problem these people have made is that they burn money, but the effect is average. In fact, the key thing is to choose words and to grasp the number of words. You need to reflect on whether a keyword corresponds to a product when driving a direct train. If so, then you disperse the traffic, and the effect will naturally not be obvious. You must concentrate the traffic.

　　2. Taobao operations concentrate traffic

　　If you want to concentrate the traffic of keywords, you must analyze the ranking of keywords and the quality of keywords. Many novice merchants will initially combine several keywords to make a title. In fact, no matter whether these words can be put together or not, the first thing I made is a big mistake, which is the pile of keywords. Keyword piles do not comply with the rules. If keyword piles are found, the result may be reduced, which is not worth the loss.

　　3. Taobao operation is well-known

　　Since the choice of keywords is related to the title, this keyword must be in line with the product. If the keywords that do not match the product are not matched, it will not match. Also, if you want to operate Taobao, you must have good clicks in the title. If you don’t have good clicks, no matter how good the product’s main picture and details page are, the effect will be greatly discounted. Also, the title is related to ranking and direct trains, so the keyword selection of the title must be combined through data analysis. Once the title is done, your Taobao operation can save a lot of effort.

　　The above are 3 important points in Taobao operation, among which the importance of titles can be imagined. Therefore, if we want to do Taobao operation, we must learn to optimize titles.