Is it still too late to do Taobao content marketing in 2019?

　　2018 will be over in a few days. Now that Taobao enters the homepage of mobile Taobao, you can see that content marketing channels such as Taobao headlines, good products, and wow videos occupy most of the entrances, which is also due to Taobao's development trend. Taobao revised many rules in 2018, and traffic is becoming more regular. Although it has been more than two years since the discovery of Taobao content marketing, there are still many small sellers who have not started doing it. When they want to start doing it, they can't help but ask if it's still time to do Taobao content marketing in 2019?

　　In fact, this question is equivalent to many people who think of opening a Taobao store asking if it is too late to start Taobao in 2019? Not too late at all! After all, Taobao’s content marketing has not been developed for a long time, and Taobao has been adjusting. For example, the original love to go shopping has now become a wow video, which shows that it has not been completely stable.

　　And at this time, it is the best time for small and medium-sized sellers to do content marketing, because when content marketing such as Taobao headlines and Taobao live broadcasts were just developed in the past two years, small and medium-sized sellers did not know how to do it. In the end, the money was given out, and the effect was still very poor, so they were wasted. For example, Taobao live broadcasts nowadays, the group classification is becoming more and more detailed, the anchors are becoming more and more professional, and the live broadcast interface is becoming more and more guiding; sellers can also do live broadcasts by themselves, and through business consultants, they can view various data to help themselves optimize the direction of content marketing in a targeted manner to achieve better results.

　　If you have good creative skills and don’t want to find experts to cooperate, you can apply for an expert account by yourself and prepare some content that matches the details of the store for promotion. At the same time, you must do a good job in store Weitao operation. As long as you do it with your heart, you can catch up with other peers in just a few months, and then further improve the quality of content and product strength, and you can surpass it!

　　Because the content display of Taobao's various content marketing channels is time-sensitive, usually for about 3 months, even if you are a novice, your content may be crawled; once it is crawled, this is undoubtedly a big step for your content marketing, which may make those peers who have been doing it for a while.

The above are some references to whether content marketing is worth making in 2019. For Taobao sellers, continuous learning, summary and induction are the key to our Taobao operations. For operations, finding the right direction is the key.