Detailed explanation of Taobao's natural search rankings, how to optimize rankings

　　Merchants who operate Taobao know that there are actually many factors that affect Taobao’s search rankings. It is not just because the promotion is not done well, but the main factors can be summarized as follows: dynamic rating, collection popularity, delivery speed, sales volume, conversion rate, window recommendation, reading volume, time for baby to be put on and off, is it a public welfare treasure, quotation, whether it is a guaranteed deposit, etc. So, where do you start with the optimization of natural ranking?

　　1. Absolutely construed the ranking = popularity + sales + promise + quotation, among which popularity = reading + collection. Find a product on Taobao homepage and focus on the front and back position of some product keywords. For example, new special women's underwear and new special women's underwear will not affect the ranking, but popular products will rank first.

　　2. Choose spaces in the title. The punctuation points are separated and the ranking weights of different keywords will improve. Choose a space or a punctuation point for a title.

　　3. New products are ranked high. What is a new product? New products are products that do not have the same style and are on the shelves for the first time. New products are at the forefront. How to put new products on the shelves involves avoiding the same style. I will update the tutorial for avoiding the same style in the later stage. The following symbols will appear when new products are launched. The symbols of new products will be kept for 21 days. These 21 days are the support period and are ranked high.

　　4. If there is no public welfare treasure ranking, set it up. Set it up with certain weight rankings.

　　5. We all know that the window products are ranked high.

　　6. The product ranking is higher than the time it is removed, but the weight of this factor has decreased this year, but it still has a certain impact.

　　7. Keep high popularity and high reading products, which are the most popular treasures.

　　8. High conversion products rank high, high conversions indicate that products are popular, Taobao system actively acquiesced to the top, and the conversion rate can be manually controlled, which is very simple to operate.

　　9. Treasures with high sales are ranked first, and the sales ranking weight has been reduced by more than half this year. In order to avoid malicious order swiping, Taobao has reduced the sales ranking weight. Nowadays, products with low sales can also be ranked first.

　　10. Reputation does not affect rankings, and reputation does not affect rankings. Whether it is a star store or a Jinguan store, it is fair.

　　So in general, if you want to rank the top 10 points in your store, it is necessary to do the above 10 points well. At the same time, we must also consider the details in store operations. The most important ones are the four points of collection popularity, reading volume, conversion rate, and Taobao dynamic rating. If you do these, our Taobao store's natural search ranking will always be high, and customers will easily see it, and sales will also increase.