[Taobao Operation] 3 ways to optimize Taobao reviews and delete bad reviews!

　　Many small and medium-sized sellers do not pay much attention to the evaluation tags on the details page when they are doing Taobao. But you will find that when you accumulate 3 negative labels, your product conversion will suddenly drop. This is not only a reduction of power from Taobao, but also a psychological habit of buyers. So how to optimize this evaluation label? Let’s teach you a few small methods below.

Regarding the treatment of negative reviews:

　　There are always merchants who face negative reviews that are topped or ranked first, which affects sales conversion. Regarding the negative review of the store, we generally divide it into three steps:

　　1. Store C, guide the modification of evaluation

　　2. Tmall store, guide Taobao to hide reviews

　　3. Change the sort of evaluations

　　First: Modification evaluation: I won’t go into details about the service. Generally speaking, what is effective is to give customers some compensation. After the compensation, many things will be easy to say.

　　But what I want to mention here is, does anyone know where to modify the review on the mobile phone?

　　We need to consider the current shopping scenarios. Many customers operate on the mobile phone. If they ask them to go to the computer to operate on the computer, it is inconvenient to reply and there is no time. Therefore, as customer service, especially the customer service of C store, this method of modifying the mobile phone must be taken and saved to guide customers in a timely manner.

　　Mobile Taobao - My Taobao - My reviews are hidden deep in the place. Click to open it to modify and delete the reviews.

　　As for the compensation, it depends on the respective stores.

　　Then let’s continue to talk about the second step, hide the evaluation: There are merchants’ Tmall stores, under what circumstances will it be hidden?

　　It is not a deletion, it is a blocking, and the front desk cannot see this review. We have also tested it here. Once the advertising information is determined, the original review will also be invisible. You can test it.

　　Also, it is recommended that you try the application of Guimi. Many merchants say that Guimi complaints are not effective, and they can apply for a telephone complaint + a two-pronged approach, and the effect will generally be more obvious.

　　Regarding Taobao additional reviews, generally, including WeChat, phone number, and third-party platform addresses, they will be judged for advertising evaluation. The content of advertising evaluation is recommended that customer service send it directly to customers who are willing to add, rather than letting the customers write it casually.

　　This is the evaluation of a shoe store. After the advertisement, it will no longer be displayed in the previous evaluation display. However, at the beginning, many merchants said that it is difficult for customers to communicate, so as merchants, we need to understand some rules for ranking evaluations.

　　Finally, regarding the evaluation sorting rules: Let’s summarize them together:

　　That is, customer level, time, word count, posting pictures, additions, and levels are all reference values ​​that our merchants know more about.

　　I'll show you a few cases and see what is the key factor

　　I chose three stores for review

　　That is what we call evaluation labels, which is a very important factor. As you can see, the first evaluation label of a store and the words related to evaluation labels will rank first.

　　This picture has become smaller and is ranked first with packaging, so many stores are guiding customers to evaluate, but if the customer's evaluation is not as good as your label words, it will not be of great help to us.

　　Regarding label words, let me focus on it. Generally, the computer displays 6+1? 6 red and 1 gray, while the mobile displays 5+1

　　Generally, stores have 7 positive labels + 3 negative labels, but we have also found that many stores have 8 or even 10 positive labels. How did this come about?

　　The front tag is not set by the seller. It is a systematic capture, especially for new products. We must guide our positive labels as soon as possible, because the number of evaluations is small, it is easier to intervene. This positive label can be found in the evaluation labels of peers. For example, if you already have 7 positive labels, you can search for them in the category peers. The positive labels they have, your family does not have.

　　When the baby accumulates a certain number of reviews, your positive label will become 8, which is also considered 3 negative labels. Because the system displays one by default, then at this time, sellers and friends can intervene to show the negative label that has little impression of shopping.

Therefore, evaluation is also a crucial factor in Taobao operation. We need to pay attention to it, understand it, and take it seriously. Only in this way can we do a good job in Taobao operation correctly and ensure that our product information can be searched, so that we can bring traffic and sales.