#Laogao E-commerce Newsletter# [March 30 E-commerce Morning News]

#Laogao E-commerce News# [E-commerce Morning News on March 30] Morning News : Suning.com and Lujiu Revitalization Development Alliance signed a strategic cooperation agreement; Amazon India is doubled its grocery business to attract new customers; Huawei affiliates disclose patents related to "hazardous scenario early warning methods and terminal equipment".

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E-commerce newsletter

1. Xiaomi releases Xiaomi 11pro, starting price of 4,999 yuan

      36Kr learned that tonight, Xiaomi released the Xiaomi 11pro, with a starting price of 4,999 yuan, equipped with Snapdragon 888 chip, equipped with a new silicon oxygen negative electrode battery, supports 67W wired fast charging + 67W wireless charging, and the main camera first launched the large-sole sensor GN2 developed in cooperation with Samsung for 18 months, with a photosensitive area of ​​1/1.12 inch. In addition, Xiaomi 11pro is also the first time that Xiaomi has equipped an IP68 waterproof mobile phone. (36Kr)

2. Huinong.com: The online transaction volume of seeds and seedlings increased by 312% annually

      According to data from Huinong.com platform, since the spring plowing season has entered, online agricultural product transactions have shown a steady growth trend. Among them, due to its obvious seasonal characteristics, seed seed products have firmly ranked among the top online transaction volume, and the main supply is Shandong Province, with sales accounting for 47%, ranking first on the platform. The online transaction of seeds and seedlings on Huinong.com has achieved steady growth for three consecutive years, with an average annual growth of 312%. According to statistics, during the spring plowing period in March, fruit and fruit seedlings on Huinong.com platform were the most popular, and the top five products ranked in the trading volume were peach seedlings, cherry seedlings, grape seedlings, citrus seedlings, and plum seedlings, accounting for 34% of the total sales. (E-commerce News)

3. Suning.com and Lujiu Revitalization and Development Alliance signed a strategic cooperation agreement

      According to March 29, Suning.com and Lujiu Revitalization and Development Alliance recently officially signed a strategic cooperation agreement. According to reports, during this cooperation, online, Suning will open up traffic matrices such as Suning.com, Suning Pinzhu, Suning Supermarket, Suning Small Store APP and other traffic matrices. In addition, in the four and six-level county markets, Suning will also comprehensively promote the Shandong wine brand to Suning’s 600 million members in all scenarios to promote sales growth of alliance members. At the same time, Suning will help Lujiu revitalize and develop by opening up its supply chain, logistics, scenarios, finance and technical service capabilities. (E-commerce News)

4. Juliang Engine: The registration scale of Douyin enterprises has reached 5 million by the end of 2020

      This afternoon, Chen Qi, general manager of local direct operation of ByteDance's Juliang Engine, pointed out that as of the end of 2020, the registered scale of Douyin enterprise accounts has reached 5 million, covering 29 industries and 295 sub-industry, with an average daily view of content published every day of 20 billion times; Juliang Engine will support young entrepreneurs, provide technical support for companies that settle in, realize customer source diversion and digital transformation. In 2020, the videos with "Chengdu" as the keyword have been viewed on Douyin more than 70 billion times. Food, entertainment, and shopping POIs are the type of check-in for Chengdu, and nighttime becomes the main time period for check-in. (Securities Times)

Cross-border newsletter

5. The number of cross-border stores on the Shopee platform in Japan increased by more than four times in 2020

      On March 29, according to the "DNY123 Cross-border E-commerce", Shopee Japanese company said that the number of Japanese companies entering Shopee in 2020 increased significantly. Data shows that the number of cross-border stores on the Shopee platform in Japan increased by more than four times compared with the previous year. In 2018, Shopee began to invest in Japan. Japanese companies can enter Shopee sites such as Singapore, Taiwan, Thailand, Malaysia, Indonesia, etc. The well-known Japanese companies currently opening stores on Shopee include brands such as Don Gilleshode, Sony, Panasonic, and Muji. (E-commerce News)

6. Lazada holds the ninth anniversary promotion carnival to promote entertainment consumption

      According to Yien.com, to celebrate the ninth anniversary of its establishment, Lazada recently held a big promotion carnival to promote "entertainment consumption". More than 200 brands participated in this event, covering multiple categories such as home appliances, beauty, sports, and home furnishings. From 0:00 to 2:00 am on March 27, consumers participating in the event can enjoy as low as 10% off. In addition, the platform has launched a special live broadcast of Korean celebrities, with the event lasting seven weeks and officially opening at 8 o'clock every night. The interactive game section will also send vouchers through real-time interaction to drive entertainment consumption. (E-commerce News)

7. Amazon India is doubling its grocery business to attract new customers

      According to Ein.com, an Amazon executive said that Amazon India is doubling its fast-growing grocery business to attract more first-time buyers, mostly from areas and towns outside metropolitan cities. According to reports, Amazon India currently has grocery services and instant fresh food services in 10 cities to create a comprehensive online store with express services. Amazon’s pantry will continue to provide dry goods in 290 towns that have not yet provided related services. (E-commerce News)

8. Amazon signs an exclusive agreement with the NFL to require NFL-related product sellers to be authorized

      March 29th news, Amazon and the NFL recently signed a 10-year long-term exclusive agreement. It is reported that Amazon has issued a notice to sellers who have sold or are selling NFL-related clothing, headwear, fan equipment or other related products on Amazon, requiring sellers to obtain the NFL authorization before May 24, 2021, otherwise they will not be able to sell NFL-related products on Amazon, and its related Listing will also be removed from the Amazon Operation Center. Sellers selling NFL-related video games, transaction cards, books, media and sports collections will not be affected by this agreement. (E-commerce News)

Internet news

9. Ctrip releases the "Tourism Marketing Hub" strategy

      On March 29, Ctrip held a press conference today and released the "Tourism Marketing Hub" strategy. According to reports, the strategy aims to create new trading scenarios, create incremental revenue for the pan-tourism industry through content conversion and marketing methods, and increase the private domain traffic of its partners. It is reported that the "Tourism Marketing Hub" strategy will be promoted through the "1+3" model, using One Planet as a carrier to aggregate the three core sectors of traffic, content and products, thereby superimposing rich travel scenarios and creating an open marketing ecological circulation system. (E-commerce News)

10. Huawei affiliated companies disclose patents related to "Hazardous scenario early warning method and terminal equipment"

      36Kr learned that Tianyancha App showed that on March 26, Huawei Technologies Co., Ltd. disclosed a patent called "Hazardous Scenario Early Warning Method and Terminal Equipment". The application date was September 25, 2019, and the publication number CN112561113A. Patent summary shows that this application provides a dangerous scenario early warning method and terminal equipment, involving the field of terminal technology, can divide user groups into categories, match different hazard scenarios, and provide warning assistance with different warning methods when the user is in a dangerous scenario. (36Kr)