Don't step on it! 28 pits that sellers are prone to step into in the Year of the Golden Rooster

　　At the beginning of the new year, many sellers returned to their daily store operations and felt that Taobao was difficult to do. The market is changing rapidly now, and the blue ocean market will soon be filled with smoke and become a cruel red ocean market. If you can't keep up with the pace, it will be difficult not just to do Taobao.

　　Of course, the purpose of saying this is not to make everyone give up, but to find out what is the reason why Taobao is difficult to do. Once the cause is found, you can find a solution to the problem.

　　When your online store can't be built, have you ever analyzed the reasons why you can't be built? The following are 28 common questions I have summarized for a large number of store owners. You can take a closer look and see why your store can't be built.

　　The specific questions are as follows:

　　1. First, let’s talk about the link problem:

　　1. Write titles or plagiarize the title of hot products without data analysis. This is a very serious mistake. Inaccurate keywords and competition from other people’s keywords will directly lead to problems with your traffic.

　　2. You do not use data to analyze your own store, nor do you analyze your competitors. Just simply "I think it's good" and just put the baby on the shelves. The result is traffic loss.

　　3. The time to list is free, and many products are put on the shelves at a time, which will cause you to compete with yourself. We should launch new stores regularly, especially for categories with large seasonal factors. Regular new stores will provide a lot of traffic support, because Taobao will think that your store is dynamic.

　　4. The main picture does not have clear product positioning and selling points, and the production of the main picture cannot be separated from the limitations of its own product category. This can be used to seek true main image differentiation based on different categories.

　　5. Because the mobile terminal traffic is getting bigger and bigger, the main picture has an increasingly greater impact on the conversion rate, so the five main pictures must fully describe the different details of the baby.

　　6. The details page is the same plagiarism, there is no innovative content, the description does not match the product, the attribute words are incomplete, and the selling points are not refined. This will affect your product traffic and conversion rate. Moreover, if the attribute words are not filled in completely, you will lose a lot of traffic on the mobile phone.

　　7. It is still the problem I mentioned just now. Because the traffic on the mobile phone is getting bigger and bigger, the production of the details page must conform to the browsing habits of the mobile phone. So what is the browsing habit on the mobile phone? Pay attention to the two points of the size of the mobile phone screen and the fragmentation of browsing time.

　　8. Although the mobile phone traffic is getting bigger and bigger, home page decoration is still more important. After all, this is a storefront issue, so home page decoration cannot be too perfunctory.

　　9. It is important to break the zero-out product after the launch of the new product, because the data of a new product determines how much traffic support Taobao will provide you. Simply put, the better your data, the more traffic Taobao gives you. So how do you break the zero product? If you have old customers, you can find old customers. If you don’t have old customers, just give a step discount, which is also very effective.

　　10. You need to set up coupons, and 99% of buyers like discounts. Discounts, discounts, coupons, etc. will arouse their desire to buy.

　　11. Good related sales are the main means to increase customer unit price, and they also play a role in driving traffic. So you must make the matching package.

　　12. Observe the evaluation and additional evaluation of your product in a timely manner, maintain interaction with customers, analyze the reasons when there are bad reviews, and respond in a timely manner. This requires customer service to be responsible and skilled.

　　2. Let’s talk about the modification issue below:

　　1. The frequency of our optimization should not be too frequent, and it cannot exceed 2 times within 24 hours. If you make frequent modifications in a short period of time, Taobao will think that you are suspected of changing your baby and may be demoted.

　　2. Optimize the title of the baby. Do not click Edit to modify the baby. Use the small pen tip in the picture below to modify it. Do not change too many words each time when optimizing baby titles, it is best not to exceed 3. Before modifying the title, go to the business consultant to see your traffic and never use words with large traffic and high conversion rate.

　　3. For products with traffic, if necessary, replace the main picture. First change the main image you need to change to the second position, and then change to the first position 24 hours later. The purpose of this is to avoid being judged to change the baby.

　　4. Do not change frequently in product prices, as frequent changes will lead to downgrade. You cannot modify the price in a fixed price. Changing the price in a fixed price will basically be reduced. So how to modify the price changes? This can be done by using third-party service market discount software, or by Taobao official. Taobao’s official path is as follows: Seller Center-Marketing Center-Membership Relationship Management-Marketing Tools-Discounts.

　　5. Do not modify the order price easily, as this will affect the store's sales and weight. You can use Alipay red envelopes. The path to opening Alipay red envelopes is as follows: Seller Center-Marketing Center-Membership Relationship Management-Equity Tool-Red Envelopes. As shown in the figure below:

　　6. Each attribute word also affects the judgment of Taobao search engines on you, so your attribute word must be accurate. If you want to get more traffic, it must be highly consistent with your customer tags. The attribute words are confirmed before uploading the baby. They must not be modified unless they are absolutely necessary, otherwise they may be judged as illegal by Taobao, resulting in a downgrade.

　　So where are attribute words? Look at the picture below, these are all, and the more you fill in the picture, the better:

　　Third, let’s talk about the store:

　　1. DSR problem. DSR can not only reduce your conversion rate, but this indicator will also affect your store weight and official event registration, which will also affect the traffic of all treasures in your store. Note that it is all treasures. So we must pay attention to this indicator every day. If we downgrade our rights for a week, we must analyze the reasons.

　　2. Be sure to come to the store regularly. Long-term lack of activity will inevitably lead to certain traffic losses.

　　3. Maintenance of CRM. As we all know, a healthy store is composed of new customers and old customers, so it is very important for member maintenance.

　　4. After-sales issues. Long-term non-refunds, defiance of customers' returns and exchanges, etc., will cause the store to fail to meet the standards, seriously affecting the development of the store and event registration.

　　5. Blind comparisons between competitors without understanding them will lead to serious errors in the operation direction.

　　4. Finally, let’s talk about human problems:

　　1. Improve customer service capabilities. Whether the customer service understands the product and whether the speech is appropriate will affect your conversion rate.

　　2. Execution issue. The store’s problems have been found, but it has been delayed, which means that the problem has not been found.

　　3. I think that e-commerce platforms are places to clear goods, but I refuse to discount them, and the price is inflated. You should know that you are a seller and consumers are smarter than you.

　　4. Thinking that you can do things once and for all, but lack persistence. Many times, the details are continuously done well. If you have such a set of operational secrets that are suitable for all categories, you can do it well directly.

　　5. If you don’t open your own store well, you always think it’s a market problem and don’t look for the reasons from yourself.

　　Everyone must pay attention to the above questions. I wish you a happy New Year here and a great sale in the Year of the Rooster.

　　Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net