【Taobao Operation】How to get traffic after opening Taobao

　　There will be such doubts when operating Taobao. It is also a new product. Some products have traffic after being newly launched, while some products have no traffic after being launched, and the traffic obtained after being promoted is also very small, which makes many merchants confused. What is the reason for this? Today we will discuss in detail how to obtain traffic from new products!

　　In fact, Taobao will have certain support from the start of launching the product. It depends on whether we can get this part of the traffic. Today I will share with you how to optimize the new product to seize more traffic. The most important thing to determine how much traffic a new product can get is the store level.

　　The main picture, details, and pricing of the same product are the same, but the traffic that can be obtained at different store levels is also different. The higher the level, the more traffic the store will get, and the easier it will be to make the product.

　　So if you want to get more traffic from new products, you should first improve your store level. Don’t always say that Taobao has no support after it has no traffic after it has no traffic. For Taobao now, if you want to support Taobao’s new products, you must at least turn the store to the third level. Therefore, for some new merchants, it is the most important thing to improve the store level.

　　In addition to the limitations of Taobao store levels, there is also the store’s crowd label. The new products we put on the shelves must correspond to the store’s crowd label. Otherwise, even if we are new, we will not get traffic.

　　For example, a casual and sports-style store has launched a business-style product, but it cannot get new product traffic. Because Taobao's current traffic distribution is distributed based on the store's crowd label, that is, the traffic that Taobao gives to the store is all casual and sports style, and this group of people will not click on business-style products. Therefore, before putting it on the shelves, you must first be clear about your store’s traffic labels, and then find the corresponding label products to put them on the shelves.

　　Also, pricing also needs to be paid attention to. For Taobao today, the price is also a label. Generally speaking, the price difference between store products should not be too much. Too large, there is no traffic. The same principle is the same as the label. It is difficult for people who often buy clothes of 40 yuan to click on products of about 200 yuan.

　　In addition to the factors of the above two stores, the rest is the optimization of the product itself. The optimization of the product itself involves a lot of aspects, so I will explain it from the most important price point below.

　　The first one is pictures. Taobao is a website that sells pictures, which is recognized by everyone. Therefore, it is essential to get more traffic to a new product. If you want a good picture, you are not as simple as asking the artist to adjust the color and then add a few copywriting.

　　Instead, it starts with product shooting. Before shooting, we need to determine the main selling points and secondary selling points, and then let the photographer take pictures around these selling points of the product. The main selling points of the product are mainly shot. For example, we are making a large-hair collar mid-length down jacket. At this time, when we take pictures, we must highlight the selling points of the large-hair collar and mid-length styles, among which the large-hair collar is our main selling point. After the pictures are taken, you should also highlight this selling point when you work. If you can highlight this selling point without copywriting, it is best not to add copywriting. If you can't express it, add copywriting.

　　The second point is Taobao’s new product logo. It is very important to get the new product logo if Taobao supports it. Having a new product logo means that Taobao recognizes that this product is new and can only be supported by traffic.

　　Two conditions are required to meet new product standards:

　　The first is that the pictures are new, and the pictures we took ourselves can be guaranteed;

　　The second is that the title is new. When we put the product on the shelves and make the title, we should first search for this title. It is prompted that the product proof title is new.

　　After the pictures and products are put on the shelves, it will be optimized and promoted. The first thing to do after the new products is the basic sales and evaluation of the product, which is the most important point. Because Taobao evaluated the product collection and purchase rate a few days after the new product was put on the shelves. If our product does not have sales and evaluations, it will be difficult for customers to purchase it.

　　The basic sales of new products can be found with friends or old customers. I suggest using old customer activities to do it here. You can let old customers know about new product activities through Taobao groups or Weitao, and then let old customers who like it make purchases. The discounts for activities for old customers here must be greater. We can limit the number of activities every day, which can also promote the collection and purchase rate of old customers.

　　After the basic sales and evaluation are completed, the product has already had some traffic, but if we want the product to get more traffic, we need to use the express train to push it. There are two directions to choose from. If the store’s level and crowd labels meet what is mentioned above, we can directly select the product to obtain the homepage traffic, that is, directly use Taobao’s targeting to bring visitors to the product. The advantage is that the traffic competition on the homepage is relatively small, and the traffic that the product can get has increased, but this requires the store’s crowd label to be very accurate.

　　The other direction is to directly use daily keyword promotion to do it. First establish a direct train plan, use three days to achieve the quality score of 10 points, and then use about two days to reduce the click unit price. After all these are done, you can increase the introduction of visitors by increasing the daily limit every day, thereby driving the growth of product natural traffic. The advantage of this method is that you can also test pictures while driving, optimize the main picture with high click-through rates, and do not require too exquisite labels for the store, but we need to have a good pass-through driver.

　　In fact, the effect achieved by the two methods is the same, it depends on which one is more suitable for us. In the process of operating a new product, the most important thing is the rhythm. You must do the right thing in the right time period. Once the rhythm is messed up, it will be difficult to operate the new product later. Store operation is not as difficult as imagined. As long as we analyze our knowledge and operate Taobao correctly, I believe that after launching new products, we will also get more traffic!