Now is the eyeball era. Whether you want to or not, every company must force itself to become a "media company". Without a good awareness of communication, you will suffer a great loss.
Below are some of the operational ideas of our company's self-media matrix, which you can learn from.
A good positioning can lead to a good starting point
First of all, we need to have a complete positioning after receiving the account. This is very important. Your accurate positioning in the early stage will be beneficial to future operations. How to position it is to understand the common attributes of fans in your industry, find out three to five points, and summarize your characteristics in one sentence as the source of your core construction.
The elements of Weibo operation are: the first is accurate positioning, the second is sincerity, and the third is careful planning. All of these three points are indispensable and are very important. We reflect your Weibo problems from different dimensions. We will tell them from four aspects: the first is account operation, the second is content creation, the third is marketing events, and the fourth is hype.
Seven key points to account operation
First of all, we need to give a name that makes people remember, and we need to make the name younger. Our main users of Weibo are young people. There are many ways to name names. You can use a brand to add a name, an English name or a very funny name, either.
The second is the maintenance of dedicated personnel or teams. If you want to do Weibo, you must find someone who can operate, but you must also understand.
The third is the interaction with netizens during comments and forwarding. Internet celebrities are different from celebrities. Internet celebrities will pay attention to you if you can give them benefits, so you should actively interact with netizens so that they can feel a sense of existence and dependence.
The fourth is humanized language. We can write your Weibo in a colloquial state, which is determined by the fan structure.
The fifth is to follow your fans. Many people think that I already have hundreds of thousands of fans, so I can only focus on a few people like a celebrity. There is a difference. You should pay attention to more people as much as possible, pay attention to positive fans, and pay attention to the objects you want to learn.
The sixth is to find people who search and comment on you in the topic and respond. You must establish interactions in the early stages of operation.
The seventh is to be interesting. Sincerity brings popularity. Are you sincerely doing Weibo? If you want to do it well, you must operate it carefully.
Below is the content part, collect the brand-related things and then disseminate them again. If you have any creative products, post them on Weibo. The second point is media topics, and the third point is employee comments and interactions, and use creative content to attract fans. Do an event to give back to fans, spread and drain traffic through them. Event hype is part of your internet celebrity. When you build a brand, you can put it on Weibo to hype, which requires everyone to be sensitive to marketing.
Daily operation of Weibo
How to post Weibo, we often post pictures, nine-grid and long articles, how to create original Weibo, the first is to crush and reorganize strategies, and the second is self-cognition and status, such as Lao Gao's perception, selfies, videos, new product releases, etc., to allow fans to participate in your activities, and in terms of hot spot tracking, this is amazing. We previously wrote a long article about SF Express courier being beaten. Without promotion, there are more than 1.4 million views. In terms of Weibo topics, there are two types of topics. One is to be the host yourself, and the other is to follow the topic. Why should we establish a topic? Because fans can increase exposure when participating in the topic.
Interactive activities are something we often do. The first type is voting. You can vote on your topic and research topics you want to know to let fans participate through voting. This is a betting activity, you can guess when we will be new, etc., mutual fan activities, festival activities, and lottery activities.
We have also done a lot in data analysis, and we often need data support. This is the data on our fans, the region, age, etc. of our influence data is the key indicator of our Weibo assessment.
Let’s talk about some issues about paid promotion that everyone is concerned about. There is a promotion at the bottom of the PC terminal. There are discounts for promotion. Orange V has 10% discounts. Sometimes, sometimes there are no limited time benefits. If you buy more benefits, the discount will be greater. The internal link benefits are that you can enjoy the discount if you have Sina links in the content, and the topic hosts enjoy a 30% discount.
How to be a good Weibo celebrity?
Characteristics of Internet celebrities:
The first is that Internet celebrities are born on social media, rather than the onlineization of traditional offline identities. Most Internet celebrities are not celebrities.
The second is to lead the trend culture and produce content that young people generally pay attention to and consume.
The third point is to have a personalized idol temperament.
The fourth point is to have clear commercial monetization capabilities.
Internet celebrity positioning:
The first is entertainment, because it has a wide audience, so that it has fans;
The second is humanization, personalization and interaction;
The third is professionalism.
Internet celebrities should be the topic every day. The host of the topic is published in combination with the topic. Five items are included every day, including their own life, posting their children's pets, posting photos and videos, sharing food, and spoilers for new products. They especially recommend some new products.
How to play WeChat QQ space
Many things cannot be understood without practicing. As long as we do it carefully, we can do them well, because the fans of our Internet celebrity plan are real fans, so they should be interested in you. I only talk about some personal accounts on WeChat. It takes five or six people to do it. If I invest too much, I won’t talk about it. The first episode is like and gifts. This is a very old-fashioned way of playing. The second is fan interaction. We must put some fun things in our personal accounts. These are our interactions, some of the WeChat Moments and comments and likes we post. Most of the children are playing QQ space, but we are wherever the customers are. The operation of the space is similar to Weibo and WeChat. As long as you master this set of things, you can build your own image. Although QQ signature is a small detail, you need to study the psychology of customers carefully. Space photo albums are a very important part, with many personal photos and product photos in it. You can write a log when publishing activities, but you cannot post a form, and there are some detailed requirements.
I hope everyone remembers these three steps.
The first thing to create a title can attract everyone to click.
The second creation of content gimmicks captures the psychology of fans.
Third, you must know that QQ space is the main social channel for post-95s. Log release is similar to Weibo. You can go to the official account to read it and learn about the form and content.
In general, you must make a quick layout, use sincerity and professionalism to attract fans and manage fans.
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