Take a heavy blow! 68 leading Internet companies were rectified because of this!

      "30s of boot ads are to improve the user's experience"

      "Because the customer signed an agreement, the customer was obliged to watch the advertisement."

      "Pushing ads is our right. If consumers are deceived by advertising, consumers should bear their own responsibility"

      It's really evil to behave like you can do anything to me, and the manufacturer with such ugly appearance is actually Shanghai Telecom IPTV...

      Once the news fermented, the condemnation of the Internet could be smelled through the screen. The forced Shanghai Telecom could only say that it had set up a special working group overnight to study the one-click shutdown of IPTV startup advertisements and implement it as soon as possible.

Source: Shanghai Consumer Protection Committee

      The incident of TV open-screen advertisements has come to an end, and recently another news about open-screen advertisements has become a hot search, and it is also a specialized news to treat "ugly eating"!

      Happy everyone! Say goodbye to the open screen advertisement

      Once when I opened Taobao, JD.com, and Pinduoduo, my fingers would unconsciously look at the "Skip" button, but recently these APPs have become much more refreshing. After starting, they actually jumped to the homepage "swoosh" and took less than 1 second!

      This is not because the companies are kind-hearted, but because the Ministry of Industry and Information Technology has carried out concentrated rectification of violations such as "the pop-up information logo is nearly invisible, the closing button is as small as an ant, the page is disguised and concealed, and induced clicks to secretly conquer the cage" that has been strongly complained recently by the Ministry of Industry and Information Technology, and has carried out concentrated rectification of violations such as "the pop-up information logo is nearly invisible, the closing button is as follows: the page is disguised and hidden, and the induce clicks to secretly conquer and solve the problems of using text, pictures, videos and other methods to deceive and mislead users to jump in the open-screen information page.

      Up to now, 68 leading Internet companies including Baidu, Alibaba, Tencent, ByteDance have completed rectification as required. In the next step, the Ministry of Industry and Information Technology will focus on rectifying APPs' infringement of user rights and interests.

Source: Ministry of Industry and Information Technology

      The Ministry of Industry and Information Technology stated that in the second quarter of 2021, the number of complaints and reports of users with pop-up information on screens decreased by 50% month-on-month, and the issue of misleading users to click to jump to third-party pages decreased by 80% year-on-year.

      The Ministry of Industry and Information Technology's actions made us open the APP as "silky" as if we had eaten chocolate, and we were still a little uncomfortable for a moment. At present, Taobao, JD.com, and Pinduoduo are all in almost instant access.

JD.com, Taobao, Tmall, and Pinduoduo's open-screen advertisements disappear Source: Internet

      People's livelihood is rising! Let's hear the voices of the people:

      Seeing the opening-screen advertisements of Taobao, JD.com and Pinduoduo disappear, what about the Weibo that our people are sought after?

      After we opened Weibo, the Slogan of "discover new things anytime, anywhere!" came into view, and it took only 1 second to discover new things! Before this, Weibo seemed to have various open-screen advertisements.

Open screen advertising becomes a mess

      In fact, everyone is not that opposed to APP advertising. After all, everyone wants to "just eat". As long as you eat within a reasonable range, everyone can accept it. But in order to cheat clicks, some manufacturers actually "stop money"!

Source: Computer News

      Guess which one is correct? If you guess it won, you won’t get a prize, if you guess it wrong, you will get a free jump to the business!

Source: Computer News

      Do you order or not?

      Similar situations abound. Use the fake close button to induce users to click. Once the user clicks according to the "tip" in the advertisement, the advertisement will automatically jump to other third-party software. If the software is not installed on your phone, the system will download it automatically.

      Let's assume that a certain APP is open N times a day, except for the case where you successfully find the close button, in the remaining cases you will face the wrong button and jump to other interfaces. For obsessive-compulsive disorder, before jumping to third-party software, the software must be shut down with lightning speed to prevent it from succeeding.

      For mobile phones with small memory, every jump indicates that the direct phone is stuck, and the desire to fall down will affect the subsequent emotions.

      It is worth mentioning that in 2019, the Shanghai Consumer Protection Committee surveyed 600 APPs, of which 58% of the apps contain advertisements, and 69.7% of the ads do not have a "close button".

Why are advertisers so keen on open-screen advertising?

      "User first" is the original intention of almost all companies to start a business, but as time goes by, society is becoming more and more prosperous, resulting in various companies sprung up like mushrooms after a rain, all tracks tend to be saturated, and profit points continue to narrow. In desperation, companies have to take the lead.

      A company is launching open-screen advertisements, and more and more companies are continuing. In December 2020, the Shanghai Consumer Protection Committee released the "APP Advertising Consumer Rights Protection Evaluation Report (2020)".

      It pointed out that in 2019 alone, China's total Internet advertising revenue exceeded 430 billion yuan, with an annual growth rate of 18.2%.

     With the rise of mobile Internet, mobile APPs have become the perfect carrier for advertisers . For developers, advertising revenue is a big revenue after all, let alone open-screen advertising?

      Take Weibo as an example. As of 2020, there were 521 million monthly active users on Weibo, of which 94% were mobile users. Open-screen advertising is divided into national and regional delivery. Users who are interested in this type of advertisement are selected through big data, and advertising fees are converted according to the corresponding user base. For such a large user base on Weibo, an open-screen ad may cost millions.

      So for a company, after accumulating a large number of users, money will be earned. For users, "just" is OK, but not just everything. Advertising, as an important source of income for APPs, cannot be ignored, but the most important thing is how to balance interests and user experience.

      If a company's slogan is "user first", then these companies are asked to make sincere efforts and not sell dog meat under the guise of sheep. Once users experience your sincerity, even if you don't have bad ideas, there will always be bread and milk.

      In addition, the Ministry of Industry and Information Technology’s policy has just been released, and there are still many APPs for rectification. However, the Ministry of Industry and Information Technology stated that it will continue to strengthen its work, which is a good sign for the majority of users, and surfing online is more refreshing!

      With the implementation of the Anti-Monopoly Law, the country's determination to rectify the Internet has been seen by the world. In addition, this crackdown on inducing advertising has sounded the alarm bell for the Internet industry. We don’t know what changes will happen to the Internet in the future, but we only need to behave correctly and sit upright, specialize in product development and improve services, and wealth and reputation will naturally come to the door...