This year's Spring Festival is the beginning of spring, and construction starts early, and it is not too late to put new spring money on. I saw some classmates looking for a shooting company. I thought maybe the new products of the store were about to start shooting, so I chatted with a few friends in the group and found that many friends started working earlier this year than in previous years. Some students basically had no holiday during the Spring Festival. Except for express delivery, they could not be delivered normally, and everything else was the same. Usually, the store was only her and her husband, and the customer service, operation, art, and warehouse were all her. Some students also talked about the start of construction early and now they are going to start new products. This year's Spring Festival is the beginning of spring. It's a little late, so it's too late to launch new products. Now everyone is rushing to launch new products. So what should we pay attention to when launching new products?
1. Select the model
Choosing models is the top priority, so it is put first. Most small and medium-sized sellers choose the money based on their feelings. If you don’t analyze data, don’t look at the market, don’t analyze products, and blindly choose, the point of use is that I think it’s OK, I feel that it’s OK. For popular categories such as clothing, it is very important to choose styles. The selection process for a product should be as follows:
1. Selection of models: Selection of models is the first step in creating a hot product, and it is also the basis for creating a hot product. If the model you choose is not good or not good enough, the subsequent efforts will actually be useless. The best result of this product is that it is not popular.
2. Test the product: Add an insurance to the product selection. Before investing a lot of resources for promotion, you can invest a small amount of investment to conduct a test. If the product is tested and the market response is average, you need to re-select the product. The selection and testing model are complementary.
3. Promotion: After testing the model, confirm that there is no problem with the style, then start to burn money. The direct train will start and the activity will break 0 and break 0. It should be a word of mouth. It is hard to use the method of bringing sales and traffic to this baby.
2. Title
Many sellers write titles by plagiarizing or writing them casually. If your baby is really booming in this case, it only means that your luck is really good. In previous years, there have been many articles on title optimization. Today, I will mainly emphasize two types of words to you, one is traffic words, and the other is transformed words.
1. Traffic words are words with large search volume and small treasure number.
Many people think it is difficult to find, but there is actually a very simple method: business consultant-market market-search term query-search keyword-related search terms, as shown in the figure below (taking dress as an example):
You can find that there are many such words, of course we must look at the conversion rate, which is too low to consider.
2. Transformation words
Don’t always compete with big words, because big words are competitive and the keywords are not accurate, and the conversion rate will be low. As a small seller, high conversion long-tail words are a good choice.
Finally, there is the combination of keywords, and the optimization skills for titles.
3. Put on and off the shelves
Controlling the time of listing and removal is also very important for the weight of new products. Many unclear merchants seem to have no planning on the operation of listing products. This will not only cause competition between us and strong competitors, but also between our own babies.
Pay attention to three points when putting on and off the shelves:
1. The time for the whole store to be put into place and exit
First of all, you need to know your golden time, that is, the peak period for your baby to purchase. Generally, Taobao’s peak period, 11:00-16:00, 19:00-23:00 are these two time periods (at the same time, it should also be distinguished according to the category), the prime time period of your store, the sales data (Business Consultant-Real-Time Overview or E-School), and the time for the treasures in your store to be placed is also staggered to avoid competing with yourself. There will be no more than 2 treasures placed on the same store on Taobao.
2. Keyword optimization
You should know that Taobao’s baby display is also dynamically displayed. The system is constantly refreshing. It is usually refreshed every 15 minutes during the day, and every 30 minutes from 7:30 to 11:30 pm. Therefore, the two babies with little keywords are on the shelves during the day and 30 minutes at night.
3. Analysis of the time of listing and removal of peers.
First of all, you need to know the time of the opponent's baby's placement and removal. You can check the E-sentials. If you don't buy it, you can also check it through a third-party plug-in. As shown in the figure below:
4. Pricing
Many sellers, especially small sellers, blindly believe that they can sell well at low prices. However, low-priced products are even more difficult. The platform itself is not promoting low-priced products. For small sellers, lowering prices will definitely hurt their bodies and minds. Pricing must be from the buyer's perspective. On the premise of ensuring your own profits, the price should be set with the goal of helping the final conversion.
5. Main picture, especially the head picture
The formula for traffic is as follows: Traffic = Display * Click-through rate. Each click-through rate increases by one percentage point, which will change the traffic of our store. The test of the head image is measured using a direct train. Under the premise of accurate titles, every extra click will have an extra chance, so the head image is very important and must be tested.
The importance of the main picture is mainly aimed at the wireless end. One is that the official white background picture must be set to help it be crawled by Taobao homepage; the other is very important, it is the conversion of the wireless end. The main picture of the wireless end will be right and directly to the details page. If you want to increase the stay time of the buyer on the wireless end, the optimization of the main picture is also very critical.
6. Details
Everyone should understand the importance of the details page. Conversion rate and traffic determine store sales. At the same time, the better the conversion, the higher the weight. For the conversion rate of a product, the most important thing is the detailed decoration. I have shared the layout and design skills of the details page before. You can search for the previous records. If you can't find the private editor. Today we will emphasize two points:
1. What is the selling point decoration of the details page? What is the selling point that attracts buyers the most? Here is a small suggestion: check the negative reviews in peer reviews and package the negative reviews of the other party into your own selling points. This way, the optimized ones are very good.
2. Be sure to make an exclusive mobile phone detail page. Don’t try to save effort. PC one-click to transfer wireless details pages. This practice is very undesirable. It affects the wireless buyer experience, which affects the conversion and weight. Now it is the world of wireless, and you must be careful to do wireless.
7. Drainage
Finally, it’s traffic. Don’t be blind to traffic. Find buyers with accurate store positioning for new products to help break 0. Slowly optimize natural traffic and promote traffic, and continue to attract and convert buyers with similar characteristics to your store. Gradually, you will find that weight, activities, grabbing and other aspects will not be too bad.
Remember to drain traffic, never be blind, and do not attract garbage flow. The garbage flow has not been converted, and it will drag the new product down. It is very unfavorable for the healthy development of the store.
8. New products break 0
1. The store itself traffic guidance breaks 0
Old stores can directly recommend new products by using the homepage, store signs, details page columns, etc., and set up large coupons for new products to stimulate customers in the store to purchase new products.
2. The related sales matching package has broken 0
The store’s hot-selling baby-related new products and package combinations can set higher discounts. For example, the hot-selling product is A and the new product is B. The price of A+B can be a higher price than A. The specific seller can do it according to his own cost operation strategy.
3. Old customer marketing breaks 0
I believe everyone is increasingly feeling that the best way to grasp traffic is to take the old customers you have purchased in your own hands as much as possible. Many stores also have their own methods, and they have taken unprecedented attention whether it is the maintenance of CRM on the site or the maintenance of other operating tools. The repurchase weight of old customers is also very high, and old customers can refer to help you introduce new customer traffic. For new products, you can adopt: exclusive discounts for new products and old customers; ladder prices, such as 50% off for purchases for the top 10 old customers, 60% off for purchases for 10 to 20 people, the earlier you place an order, the more discount; CRM member management distributes red envelopes, etc.
4. Customer service recommendation breaks 0
Wangwang Consulting customer service can actively recommend new products to customers except for the customer’s normal purchase of selected products. This requires a clear understanding of the new product itself and its selling points in advance. Stores with more customer service can set up a reward mechanism for customer service recommendations, and actively recommend new products sold through consultation to provide additional rewards, such as how much cash or red envelope rewards are rewarded on the same day, or even cashed on the same day, to encourage customer service to recommend new products and competitive awareness of sales performance.
5. Micro-Tao 0
Release Weitao to explain the strength of new products and promotions to attract customers to buy
6. Official activities break 0
For example, register for a free trial event (https://shishi.taobao.com). Sellers can click on the merchant to register to participate. Buyers provide trial reports, visitors can be accurate, and they can be remarketed in the later stage. Trial products can also be linked to other products. Free trials have requirements for stores and products. I won’t miss out on many texts here. Let’s take a look at the official requirements as shown in the picture:
7. Taobao customer breaks zero
On the premise that the new Taobao customer products are good, you must have high commissions and low customer unit price to have a chance.
8. The direct train breaks zero
If the new product is broken and the direct train is directed, you must do a good job in the basic internal strength of the store and the baby, basic optimization, main picture details, etc., and the promotion should be strong. The cost of burning a car depends on whether your own cost is acceptable! This is a very direct and rough way to break the zero.
9. Break zero gifts
Give gifts to attract, choose high-quality, practical and exquisite gifts to control costs.
There are more ways to break 0 new products, and you can also write them out in the comment section to brainstorm and learn from each other.
The beginning of spring has passed, and it is urgent to put new ones in spring. When launching new ones, we must ensure that the most reasonable way to get new ones is not wasted every opportunity to get new ones. After all, new products have advantages in their performance at the beginning, and the platform will also give some weight. Everyone should grasp it well.
Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net
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