E-commerce Morning News on June 18

#Laogao E-commerce Newsletter# [E-commerce Morning News on June 18] Alibaba executives have made major adjustments, with changes in big entertainment, new retail, Fliggy, and Cainiao; JD Beauty’s live broadcasts exceeded 14,000 during 618, and more than 70% of them relied on self-broadcasts by merchants; Tmall International 618 overseas warehouse direct purchase transactions increased by 220%; Embarrassing Encyclopedia responded by ByteDance: it was not acquired, and there was no relevant plan yet; Lagou.com: The e-commerce industry’s demand for talents in live broadcast operations related positions has increased significantly...

E-commerce newsletter

1. Alibaba executives have made major adjustments, and big entertainment, new retail, Fliggy, and rookie have all changed.

Senior executives of Alibaba Group, including RT-Mart, Fliggy, Cainiao, Alibaba Entertainment, etc., have undergone changes in senior executives at the vice president level or above. RT-Mart, a retail giant with 414 stores, is managed by Lin Xiaohai, general manager of Alibaba Retail. Fliggy was handed over to Zhuang Zhuoran, former CTO of Alibaba Entertainment and COO of Youku. The responsibilities of many Fliggy executives have been adjusted: Zhao Ying, who was originally the president of Fliggy and the president of Ant Financial International Business Group, will only be responsible for Ant Financial International business; Yin Jing, the head of Fliggy's overseas business, was transferred to Ant International. Logistics Network Cainiao has left two executives, and its CTO Gu Xuemei and Chownian Alliance Secretary-General Shi Miao have both resigned recently. Earlier, Zhang Yifen, president of Alibaba's Mom Business Group, who is in charge of Alibaba's advertising business, resigned in May. ("LatePost")

2. JD Beauty has more than 14,000 live broadcasts during 618, and more than 70% of them rely on merchants to broadcast themselves.

From May 16 to June 14, JD Beauty's total live broadcasts exceeded 14,500, including more than a dozen live broadcasts personally participated by brand executives, as well as 14 star live broadcasts. In terms of store live broadcasts, there are more than 1,200 merchants that have started broadcasting, with a total live broadcast time of more than 30,000 hours. Merchant self-broadcasting accounts for about 70% of all live broadcasts. (Interface News)

3. Suning.com 618: 1-hour omni-channel sales growth by 132%

On June 18, Suning.com released a 618 battle report. Data showed that Suning.com's omni-channel sales increased by 132% in one hour, and retail cloud sales increased by 431%. Among them, brands such as Apple, Midea, Gree, Haier, Huawei, and Xiaomi exceeded 100 million yuan, and were shortlisted for Suning's 618 "Billion Yuan Club". It is understood that after launching the "J-10%" plan, Suning.com also launched the first live price comparison broadcast on the entire network, comparing prices with JD.com. (E-commerce News)

4. Taobao Live Director: Alibaba does not do traffic business, it is a good partner with Douyin and Kuaishou.

Yu Feng (nickname: Xuande), the head of Taobao Live, said in an interview, "Live e-commerce has never been a traffic business, and Alibaba has never been a traffic business." In addition, Yu Feng also said that Alibaba and Douyin Kuaishou are good partners, and many Alibaba's departments also have a lot of cooperation with Douyin Kuaishou. (Sina Technology)

5. Lagou.com: The e-commerce industry has increased significantly for talents in live broadcast operations related positions

Lagou Big Data Research Institute, a subsidiary of Lagou.com, released the "E-commerce Industry Talent Report". The report shows that after the Spring Festival holiday, the recruitment demand in the e-commerce industry has rebounded sharply. Among them, Shenzhen and Hangzhou tied for first place with an increase of 64%, and Guangzhou ranked second. Compared with 2019, the e-commerce industry's demand for talents in "live broadcast operation" related positions increased by 47% in the first half of 2020. Since January 2020, the e-commerce industry's talent demand for "live broadcast operation" positions has increased month by month. During the epidemic from February to March, the demand for this position increased significantly higher than that of other operating positions in the same industry. (China Securities News)

Internet Information

6. ZOOM announced that free users will also receive end-to-end encryption services

According to techcrunch, ZOOM announced that starting from next month's beta, it will add end-to-end encrypted call functionality for free users. Previously, this feature was only for paid users. Earlier this month, the company said it would not enable end-to-end encryption for free users to ensure law enforcement agencies can obtain free phone calls data and crack down on illegal activities. (Pinwan)

7. Embarrassing Encyclopedia responded to being acquired by ByteDance: It has not been acquired, and there is no relevant plan yet

Today, in response to the incident of "Qiushi Encyclopedia being acquired by ByteDance", Gong Xun, product director of Qiushi Encyclopedia, responded to the media that we have paid attention to relevant news reports recently, and many industry insiders and users have come to ask. Here is a brief response. Qiushi Encyclopedia has not been acquired and there is no plan for this in the near future.

ByteDance has no response to this yet. It is understood that Embarrassing Encyclopedia was founded in 2005 and has a history of 15 years. It is the early UGC community in China that focused on original and funny content. In November 2014, Embarrassing Encyclopedia completed a US$5 million round of financing, and the investment institution was Innovation Works. (Sina Technology)

8. Bilibili introduces special management methods for "Hackman" manuscripts

36Kr learned that on June 17, Bilibili Barrage Network released the "Management Methods on the "Hacker Man" Manuscripts (Trial Operation)". Bilibili said that it has recently noticed that some "Hacker Man" manuscripts (including videos, columns, etc.) have caused widespread controversy and discussion. From now on, community rules will be upgraded, and disputed signs will be added to the degree of controversial manuscripts and accounts, and those with serious accusations will be frozen. (36Kr)

9. Twitter launches iOS audio tweeting function, with a maximum support of 140 seconds

Foreign media reported that Twitter has launched a new feature that allows recording of audio clips to be attached to tweets. According to Twitter, the new feature released today will be first applicable to iOS system and some people, with a maximum support of 140 seconds. (Sina Finance)

Cross-border e-commerce

10. Tmall International 618 overseas warehouse direct purchase transactions increased by 220%

Data shows that from June 1 to 16, Tmall International's 618 "Outbound Travel Shopping Festival" overseas warehouse direct purchase transactions increased by 220% year-on-year.

今年天猫618，1600个海外中小品牌的10万多款商品，通过天猫国际海外仓直邮模式销往国内。出境游热门目国家的海外仓成交增长显著，其中韩国仓和欧洲仓同比增长都超过10倍，日本仓和美国仓的成交大幅增长。（亿欧）

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