#Laogao E-commerce Newsletter# [E-commerce Morning News on April 20]

      #Laogao E-commerce Newsletter# [E-commerce Morning News on April 20] Evening News : WeMall and Tencent Advertising jointly released the "Tengmeng Plan 2.0"; Ele.me: Destination wedding orders have increased by 149 times since the beginning of this year; Report: In 2020, the number of real-time payment transactions in Malaysia increased by 864% year-on-year.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin launches the "Douyin National Good Book Plan" and will launch more than 400 live broadcast activities

      According to April 19, today, Douyin launched the "Douyin National Good Book Plan", launching 10,000 new books and good books on the platform, investing tens of millions of resource subsidies. From now until April 25, hundreds of institutions including the National Library, People's Daily Press, Beijing Publishing Group, Peking University Press, etc. will launch tens of thousands of new and good books through Douyin e-commerce, covering many categories such as novels, literature, education, and art. It is reported that readers can participate in the event by opening the Douyin App for searching for "Douyin National Good Book Plan". (E-commerce News)

2. JD.com's 4.15th anniversary promotion report: Platform sales reached 2.3 times the same period last year

      On April 19, today, JD.com, a platform under Dada Group, released its 4.15th anniversary promotion report. After six years of development, JD.com’s 4.15th anniversary celebrations have covered about 1,400 counties, districts and cities for the first time, and sales of more than 90% of low-tier cities with more than one year doubled year-on-year; during the big promotion period, the platform’s sales reached 2.3 times the same period last year; in one hour, it reached more than just fresh food, and moved towards the full category, and the sales growth of mobile phones, digital, maternal and infant, home appliances, personal cleaning, sports and outdoors, office supplies and other categories have increased by more than doubled. In terms of sales, the top 5 best-selling categories on the platform during the big promotion period were dairy products, grain, oil and non-staple foods, mobile phones, fresh food and daily chemicals. (E-commerce News)

3. Ele.me: Destination wedding orders have increased by 149 times this year

      According to the news on April 20, Ele.me’s wedding consumption data released today showed that since the beginning of this year, destination wedding orders have seen a rapid growth of 149 times. More and more newlyweds choose to replace traditional wedding banquets such as weddings, travel photography, and honeymoon trips. According to data from Ele.me, 70% of the decision-makers at the destination wedding are women. In terms of age, the post-90s generation has become the main consumer group for destination weddings, accounting for nearly 47%; followed by the post-95s generation, accounting for nearly 20%. In addition, nearly 2% of the orders come from silver hair people over 60 years old. The most popular destination wedding cities are Sanya, Dali, Qingdao, Xiamen and Lijiang. (Yibang Power)

4. Didi e-commerce internal testing "Today's Hot Products"

      According to reports on April 20, Didi recently tested its first self-operated e-commerce business in Didi Chuxing App, called "Today's Hot Products". Unlike the shopping method of community group buying, its products do not support self-pickup and are directly sent by the manufacturer. The business is mainly responsible for the ride-sharing department in Beijing. It is understood that the operation model of this business is To C retail, focusing on the sinking market, and its entrance is located in the menu in the Didi Chuxing App. At present, the types of products of "Today's Hot Products" cover fresh vegetables, fruits, grains and oils, department stores, digital, maternal and infants, household appliances, etc., mostly daily products. (Yibang Power)

Cross-border newsletter

5. Amazon plans to pilot home assembly services for large-scale products

      On April 20, Amazon is preparing to pilot a new home assembly service for large-items, where delivery drivers will assemble furniture, appliances or other large-items at consumers' homes. Amazon is seeking to pilot the launch of the service in Virginia and two other markets, according to people familiar with the matter. As Amazon is measuring the popularity and viability of the service, it is planned to be done in a few markets. (Yibang Power)

6. Report: The number of real-time payment transactions in Malaysia increased by 864% year-on-year in 2020

      April 19th news, it is reported that ACI Worldwide, a global real-time electronic payment and banking solution provider, recently released a latest global report. The report shows that in 2020, more than 68 million real-time payment transactions processed in Malaysia, a surge of 864% from 7 million in 2019. The company expects the compound annual growth rate (CAGR) of real-time payments in Malaysia to reach 83.91% from 2020 to 2025. By 2025, the total number of real-time transactions in Malaysia is expected to grow to 1.45 billion. (E-commerce News)

7. The automatic campaign of eBay promotion list has been launched in the United States and Australia

      According to the report on April 18, foreign media reported that the automatic campaign of eBay promotion list is available, and sellers only need to click three times to start the "Recommended Products" campaign. This feature eliminates the manual work of creating a “recommended list” campaign, helps sellers save more time, focus on growing their business, and continues to maintain full control of their marketing campaigns. This change has been launched in Australia and the United States, and it will help sellers focus on reaching millions of consumers on eBay UK sites every month. (E-commerce News)

8. AliExpress announced the "Ramadan promotion" event

      April 19th news, it is reported that AliExpress recently announced the "Ramadan promotion" event, providing up to 70% discounts for millions of products in the Middle East. AliExpress is expected to offer discounts for all categories of products from April 12 to May 13, 2021. (E-commerce News)

Internet news

9. Youzan AllValue is used to sell overseas internet celebrity distribution services merchants based on CPS sales

      On April 19, Youzan's cross-border e-commerce SaaS software AllValue recently launched the "Global Internet Celebrity Distribution Plan" to serve registered AllValue merchants and match suitable Internet celebrities.

It is understood that the event will be held from April 20, 2021 to June 30, 2021, and a settlement method oriented towards CPS (Cost Per Sale) sales output is launched. Merchants do not need to pay pit fees to overseas Internet celebrities, but use 10%-45% of the final sales amount of Internet celebrities to sell goods as settlement commissions. In addition, merchants can use the "distribution alliance tool" in the AllValue background to monitor sales in real time and observe the promotion effect of Internet celebrities.

It is reported that AllValue is a cross-border e-commerce Internet software launched by Youzan. Provide independent site systems and merchant services to retail and e-commerce sellers around the world. (Yibang Power)

10. WeMall and Tencent Advertising jointly released "Tengmeng Plan 2.0"

      On April 20, WeMeng and Tencent Advertising jointly released the "Tengmeng Plan 2.0" and launched the data product "Tengmeng Rubik's Cube". According to official reports, "Tengmeng Plan 2.0" aims to provide support for brands that are willing to explore full-link digital transformation, covering multiple industries such as 3C, fast-moving consumer goods, retail, etc.; "Tengmeng Rubik's Cube" was jointly launched by Tencent Advertising and WeMeng, aiming to improve the efficiency and accuracy of corporate marketing and further improve the ability to integrate data. (E-commerce News)