The "national team" appears, aiming at e-commerce files?

Once upon a time the carriage was slow

The letters are far away

Few confidants in life

Just a small stamp

Carry out friendship

      The postman carrying a postman's bag, riding a bicycle, and wearing a green uniform, walked through thousands of mountains and rivers, and with the perseverance that can be balanced in mountains and seas, he completed tasks that were beyond the reach of manpower.

      This is what we see as China Post.

      Not long ago, China Post opened a milk tea shop in a contrast and called "Yiyang Tea", which captured the hot searches of various media. This wave of cross-border operations is really unexpected, and many netizens commented: Can you join?

Fujian "Tea Oxygen Tea" Source: Internet

      The milk tea shop of the "national team" makes people smile, but within a few days, China Post seized the hot search again...

2021.6.28 China Post Hot Search Source: Internet

      In the Internet era, the convenience brought by private express delivery is like a mountain to press China Post. China Post, which once had the advantage of a vast outlet, is constantly being eroded by its younger generations. It cannot bear it and recently announced that it will speed up comprehensively!

√ 60%+Express delivery time

√ 33 postal and cargo planes radiate across the country

√ 90 postal routes help major cities to arrive next day

√ 1000+ city shipping speed

√ 43,000 delivery service points

√ 54,000 national outlets

      I waited for too long at this moment!

      The rapid development of the private express delivery industry has been far away from China Post. This "comprehensive acceleration" plan can effectively shorten the distance between the two, improve user experience, and expand the market territory.

01. The marginalized "national team"

      The social rhythm is getting faster and faster. The fast-paced present has nurtured the express delivery industry that was born for "fast", and the rise of the express delivery industry is inseparable from the development of e-commerce. In general, the word "fast" can cover all phenomena in today's society, and high-tempo shopping, fast logistics, and fast transportation are driving the progress of the times.

      The current private express delivery companies are divided into several major camps, Sitong Yida and Cainiao Station are closely tied, JD.com and SF Express form their own, and China Post is still the only one.

      As of now, JD.com and SF Express have the fastest logistics speeds, and there are many services for delivering the next day on the same day. Even if you buy it in the morning and arrive in the afternoon, it is not uncommon. Use time limit to prove the "express delivery". Although the timeliness of "four connections and one achievement" are not as high as those of the first two, they can basically be controlled within about three days.

      In the crowded track of express delivery, companies must have strong core competitiveness, stand out from many peers and seize more market share in order to promote corporate development. In this way, the market has formed a healthy competitive environment, forcing the company to continue to innovate, and directly affecting the employees' own performance. Therefore, employees and enterprises form an operation system to promote the company's forward progress.

      On the other hand, China Post is different from other express delivery companies. First of all, as a "national team", even if the logistics efficiency is slow and the service attitude is unsatisfactory, this will not affect the welfare benefits of the company's employees. Therefore, it has caused employees to have low work efficiency and negative service awareness, which has led to one of the reasons for the low efficiency of China Post Delivery Business.

      Children's shoes that have used postal service should understand that their delivery time is quite confusing. Sometimes they can achieve the efficiency of "four connections and one reach", but more often they will be slower.

      Although many friends have never used it, they will take the initiative to bypass China Post when they need to mail it. Under the influence of the general environment, they have formed a stereotype about China Post and feel that the postal efficiency is very low.

      Over time, China Post has become synonymous with "slow delivery", and people seem to think of it only when sending important documents. As a result, the market share of the post office fell from the earliest 80% to about 30%.

02. I want to have it if it is something else

      Although the efficiency of postal service has been despised by everyone, its core advantages have not been surpassed yet. For example, in remote areas, no matter how high the mountains are or how deep the water is, even if the mountains collapse and the ground are cracked, the postman in uniform can still be seen, which is why it is said that "mountains and seas can be flat."

      This is also one of the reasons why the postal service stands tall and is also an unrivaled core advantage.

      Faced with the great display of various private express delivery companies, China Post's marginalization is becoming more and more serious, and "Buddhist" means he has to take necessary measures.

      For example , if the next-day delivery launched this time can meet users' psychological expectations, it will undoubtedly significantly narrow the gap with private express delivery . At the same time, as a national enterprise, benefiting the people is preferred, so it will be very affordable in terms of prices.

      Recently, the price war in the express delivery industry has been booming, and the market has changed from incremental competition to stock competition. In terms of delivery speed, some express delivery companies have reached the ceiling, so when a certain attribute reaches the same level, competitions of other attributes will follow one after another, such as price and service.

      Not long ago, the "internal circulation" of the express delivery industry began, and the price of individual express delivery items reached 1.3 yuan, and Jitu even reached the point of one yuan per order. In the first quarter of 2021, the average price of off-site express delivery was 6.1 yuan, a year-on-year decrease of 22.9%, lower than that of same-city express delivery for the first time.

      But the price war is always full of money, after all, it is constantly reducing its own profits as a weapon.

      Therefore, for China Post, which is the "national team", the delivery speed is the same as other peers, and the service quality may be the breakthrough point in the future .

      Service quality is nothing more than the reputation of service personnel and brands. For private express delivery that has been deeply rooted in for many years, China Post still has a long way to go.

03. Impact on e-commerce

      China Post’s goal of speeding up is very clear - more market share, and domestic e-commerce parcels account for 80% of domestic express delivery business, so China Post’s attention will inevitably be locked in the e-commerce field.

      This means that China Post wants to make the e-commerce cake and will affect the interests of major express delivery.

      But whether it is China Post or private express delivery, it is a part of filling the demand for e-commerce. The addition of China Post will inevitably cause a lot of turmoil. However, no matter what happens, the worst thing is to maintain a situation similar to the current situation. Therefore, e-commerce only needs to follow its original intention and choose the most suitable partner.