Taobao Operation | If the store is not brushing orders, what should Taobao Operation be done?

　　As the weather gets colder and the e-commerce festival Double Eleven is approaching, many e-commerce sellers are worried about the lack of sales and traffic in the store. Facing the season change, Taobao strictly prohibits order swiping. So how can we operate to increase store sales?

　　Those who have done Taobao operations may also know that Taobao stores involve a weight issue, and there are many factors that affect the weight level, such as your main picture, title, details, click-through rate, conversion, etc. To put it bluntly, the weight level is the quality of your baby. A good baby must have a high weight, and the sales of the baby play a big role, because you are a merchant, of course, it mainly depends on sales. Only products with high weight will be ranked higher and more display opportunities, and buyers will find you first when searching. Speaking of this, this is why many merchants are ordering. If you are shopping on Taobao yourself, you will definitely buy the same thing and the same price.

　　Although shua orders can improve the credibility of buyers for your store products, the traffic brought by shua orders is also inaccurate, which can easily confuse the label of your store and the crowd is not accurate, so it will be difficult for your store to build. In addition to the current shuadan incident, many small and medium-sized sellers are complaining now. Is there any way to not shua orders? If you do not rely on shua orders, the store basically has no traffic. If you do shua orders, you may be deducted points, etc. Yes, that's it. Many small and medium-sized sellers hurriedly went to shua after they first put their treasures on the shelves and forced themselves to shua. However, once the shua orders were stopped, the rankings immediately plummeted, because of the wrong positioning direction and the user's search tags were confused.

　　Everyone knows that big sellers basically don’t need to order. 99% of the orders come from small and medium-sized sellers. After saying so much, you all understand that ** is no longer your way out. So if you don’t order, what should these small and medium-sized sellers do?

　　1. Have the store free traffic always been available?

　　Some people may say that my store has a good foundation, good category, and high store level, but why can't I go up with natural search? Why don't I know why? Because Taobao will not keep allowing you to obtain free organic search traffic. If you keep giving it to you, then what money will you make? When your store performs well in all aspects and there is no problem with the store, but the bottleneck is difficult to break through, don’t consider the problem of natural search. It is recommended to open direct trains, drilling exhibitions, and other expansion channels. Here I want to say that the traffic brought by the express train is the most accurate, which can quickly establish accurate labels, and drive natural searches in the later stage to save more effort. Once the direct train is ready, then consider the drilling exhibition. As long as you put in a lot of effort and energy, and of course, your store will be able to quickly reach the top of the industry.

　　In fact, many shop owners are complaining that driving is not effective at all and it is a waste of money. The cost of driving is too high, and it can't be afforded. I think it's not that the direct bus costs money, but that you can't drive it. There are many shops made with direct trains. If there is no effect at all, why does Taobao still have direct trains? Then why are there so many people driving all the time? It’s useless for you to complain. Can you give you a lot of traffic? Can you change your current situation?

　　The road to entrepreneurship is not smooth. Instead of complaining, it is better to take practical actions to change the status quo of your store.

　　2. Will the promotion of the express train affect the natural flow?

　　Many people are confused about this issue. Some say yes, some say no. Whether there is or not is actually very simple. It does not depend on whether you are driving, but on the level and effectiveness of your driving.

　　If you drive but have poor driving skills, have low conversion rate, and cannot improve quality scores, Taobao will think that if you spend money to buy traffic, you can't convert it. If you give you natural traffic again, wouldn't it be even more wasteful? So you will definitely take back some of the natural traffic. If you have good driving skills, high conversion, and good production, Taobao will definitely think that this car is driving well, so give some natural traffic encouragement.

　　So here we recommend that small and medium-sized sellers, if they are not good at driving or can’t drive, consider the weight of your store and your natural search, or not to drive without a license.

　　3. How can we get more display opportunities when new products are on the store?

　　(1) The title of the new baby must be unique. Don’t copy and imitate others. If you even have the title like others, you will still call it a new product.

　　(2) The more detailed the baby attributes are written, the better. Only in this way can Taobao position the baby and give priority to your baby. It is also a support for your new product.

　　(3) It is best to take pictures yourself and edit them yourself so that there will be no duplication.

　　(4) Another point is that the new product has a lot to do with the store's sales rate, new launch rate, store style, and activity. If the overall foundation is good, Taobao will give priority to displaying the opportunity to enter the store, and the greater the chance of giving the new product label.

　　Another thing worth paying attention to is:

　　A. Try to sell new products within 24 hours, because it takes 24 hours to collect a single product on Taobao, and then it will be sold again on the fourth day. If you have not sold for 14 consecutive days, then your new product label will disappear.

　　B. During the new product, do not change the title and price randomly, as it will easily cause the label to be lost.

　　4. Which indicators of natural search in the new product period are highlighted and paid attention to?

　　The new product period is generally 28 days, which is four cycles. The assessment indicators are:

　　A. First cycle assessment: click rate

　　B. Second cycle assessment: average browsing time and skip rate

　　C. The third cycle assessment: conversion rate

　　D. The fourth cycle assessment: positive review rate

　　It does not mean that you only look at one indicator per cycle. For example, the first cycle focuses on assessing click rate, which does not necessarily mean that other indicators are ignored.

　　5. How to increase product exposure?

　　Exposure is the display quantity, and the following points should be paid attention to:

　　(1) Confirm that the number of searches for users reaches a certain number, otherwise there will be no traffic even if there is a ranking.

　　(2) Traffic itself has no value, only when converted is your asset. Therefore, selecting keywords should be targeted at words with strong purchasing intentions.

　　(3) Make good keyword relevance, that is, set both the keyword and your baby's category attributes.

　　(4) Words with the most searches and the least competition, and promotion channels can also increase product exposure.

　　6. How to improve conversion rate?

　　(1) The buyer's photo evaluation is becoming more and more important.

　　(2) The details page is undoubtedly very important, including layout and visual effects. If you can't do it well, you can ask a professional artist to do it, or refer to your colleagues.

　　(3) Price. If your baby's price is too high, the profit control is high, which is not conducive to your conversion, but it does not have to be very low, just be reasonable.

　　(4) Customer service communication, reply timely and patiently.

　　(5) After-sales service, logistics. If the customer wants to buy your product, he will definitely ask about after-sales service, logistics company, etc.

　　The above is that in Taobao operations, we do not consider shua orders, and we can increase the sales of the store through other operating methods. Taobao operations are actually not as complicated as imagined. In fact, it is more because we have not mastered the methods. The key to Taobao operations is that we must understand operational knowledge and persist in operations, so that our stores can survive in the e-commerce tide.