#Laogao E-commerce Newsletter# [October 30 E-commerce Evening News Brief]

　　#Laogao E-commerce News# [October 30 E-commerce Evening News Brief] Tmall released a Double 11 price protection mechanism; Youzan followed the new retail trend and launched a "shopping guide AI radar"; Baidu restarted its e-commerce project, hoping to ask agents who sell advertisements to help sell fresh food; Che Baiyong, the first model store at Tmall station, received 5 million angel financing; Suning.com responded to "tax evasion": accounting work mistakes lead to missed payments...

　　E-commerce newsletter

　　1. Tmall releases Double 11 price protection mechanism

　　On October 30, Tmall released a Double 11 price protection mechanism today to ensure that the price of goods received during Double 11 is the lowest in the past three months. At the same time, the price radar system is launched, and merchants who raise prices will be cleared out of the event venue.

　　According to the Tmall Double 11 investment rules, the sales price of any goods registered for Tmall Double 11 in 2018 must be based on the minimum transaction price from September 15 to November 10, and at least another 10% of the profit will be given; the Tmall Investment System will automatically calculate the maximum price limit for Double 11 products, and products exceeding the limit cannot be registered for Tmall Double 11. Products that successfully participate in Tmall Double 11 will be within 15 days after the end of the Tmall Double 11 event, that is, from November 12 to November 26, and the sales price shall not be lower than the official event price or pre-sale price of Double 11. To this end, Tmall launched a "price radar" monitoring system to verify the price of Tmall Double 11 products in real time. (Europe)

　　2. Youzan follows the new retail trend and launches "Shopping Guide AI Radar"

　　On October 30, Youzan announced the launch of a new retail store shopping guide artifact - "Shopping Guide AI Radar", and publicly recruited 50 Youzan retail merchants for internal testing. The internal testing was officially launched on October 29, 2018 for about one month.

　　According to Youzan, the shopping guide AI radar can use AI to identify customers, understand customer needs, assist merchants to connect their customers, and improve conversion rates. The internal test will end in early December 2018 and will start public beta in mid-December 2018. Merchants need to purchase or upgrade the advanced version of the shopping guide before using it.

　　The criteria for recruiting internal test merchants are:

　　1. Paid merchants of Youzan Retail have also launched intelligent shopping guides;

　　2. Each store has more than 3 shopping guides;

　　3. With online sales capabilities, it is best to account for more than 40% of the online sales;

　　4. Have your own WeChat community;

　　3. Baidu restarts its e-commerce project and wants the agents selling advertisements to help sell fresh food

　　It was learned from Baidu insiders that Baidu is secretly incubating an e-commerce project named "Baiyoupin". The strong promoter of this project is Xiang Hailong, president of Baidu Search, who officially conveyed the news internally at a recent channel president meeting. It is revealed that Baiyoupin's team members mainly come from Baidu Search's sales system. The platform will focus on fresh food e-commerce and take the consumption upgrade route, but it has not yet been determined whether the business model is B2C or C2C. (36Kr)

　　4. Chebaiyong, the first model store at Tmall station, received 5 million angel financing

　　On October 30, Chebaiyong recently joined hands with Tmall Automobile and Kangzhong Auto Parts to jointly formulate Tmall station certification store standards and launched the first Tmall station model store in the country. At the same time, Chebaiyong announced that it had received a 5 million angel round investment and is expected to complete a Series A financing in mid-2019. Chebaiyong was founded in 2005 and is an Internet car technology service company integrating online and offline physical stores. (E-commerce News)

　　5. Suning.com responds to "tax evasion": accounting mistakes lead to missed payment

　　On October 30, according to the "2018 Accounting Information Quality Inspection Announcement" released by the Ministry of Finance, media reported that Suning.com had tax evasion and tax evasion. Suning responded that the report was seriously inconsistent with the facts. "The problem is the problem in the quality of the accounting firm found during the inspection, rather than the so-called "tax evasion and other issues are prominent". (Tencent Technology)

　　Internet Information

　　6. Meituan responded that it was named by the Ministry of Finance: It has been rectified as required

　　On October 30, the Office of the Ministry of Finance’s Financial Supervision Commission in Liaoning Province inspected the accounting information quality of Beijing Sankuai Online Technology Co., Ltd. in 2016. Beijing Sankuai Online Technology Co., Ltd., namely Meituan Dianping. The inspection found that the company had problems in statement presentation, financial management, accounting, internal control, etc. In response to the problems found during the inspection, the Office of the Ministry of Finance’s Financial Supervision Commission in Liaoning Province issued a handling decision in accordance with the law. Beijing Sankuai Online Technology Co., Ltd. has made rectifications as required. (E-commerce News)

　　7. Kuaishou officially releases marketing platform

　　On the afternoon of October 30, Kuaishou Company held a "Fe+New Business" launch conference in Beijing and officially released its marketing platform. Kuaishou’s marketing platform takes "AI+social" as its core advantage and emphasizes both "efficiency and long-term effectiveness". This move means that Kuaishou’s commercialization will accelerate. Chen Dingjia, CTO of Kuaishou Company, said: "In the process of commercialization, Kuaishou values ​​how to achieve win-win results between users, merchants, creators and Kuaishou platform, and convey the values ​​of equality and inclusiveness." (36Kr)

　　8. Ele.me's active users exceeded 65 million in September

　　According to news on October 30, the Q3 "China Internet Catering Takeaway Market Report" recently released by Analysys, the number of active users of the Ele.me APP in September reached 65.45 million, and the number of active users of the Meituan Takeaway APP in September reached 45 million. Monitoring data shows that the overall transaction scale of China's Internet catering takeaway market in the third quarter of 2018 reached RMB 127.54 billion, an increase of 24% month-on-month. Compared with the same period last year, the increase was as high as 119%. (E-commerce News)

　　Cross-border e-commerce

　　9. Russia opens nesting doll company and Alibaba Group to establish a joint trade platform

　　The "Russian Export" company news office stated that in order to sell Russian goods in China, Russia opened the Nambori Export Company and Alibaba Group to establish a joint B2B trading platform. "In addition to expanding the variety of sports food and plant beverage products, we are working on establishing a B2B platform. This will be a group project for opening the Navigation Doll Company and Alibaba Group to participate in the Russian Direct Investment Fund." (Russian Satellite News Agency)

　　10. Russian media says China saves Russian postal: Russian people spend hundreds of billions of rubles in Chinese online stores

　　Russian media said that according to the forecast of the Russian E-commerce Enterprise Association, Russians will spend nearly 500 billion rubles on online shopping in foreign e-commerce stores this year. Given the current trend, more than half of this amount is likely to "flow" to China. Russia Post revealed to the newspaper that nowadays, about 94% of the international goods mailed by the company come from China. At the same time, not only Russians buy Chinese goods online, but Chinese also purchase certain types of Russian goods, first of all, food. (E-commerce News)

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