I believe everyone sees the development of e-commerce in recent years. When it comes to well-known domestic e-commerce platforms, Taobao ranks among the best. There are stores for various categories on Taobao, and each store has many products. Although there are many, this does not mean that every product can be sold.
If the goods cannot be sold, it will lead to unsalable sales, which will affect the store's sales rate and eventually there will be excessive inventory. Faced with this situation, many merchants will choose to deal with the liquidation method. Will the liquidation lose money? No! Clearing up does not mean losing money. Today, Laogao E-commerce will teach you how to clear your position easily without reducing the price.
1. Compare the treasures to be cleared with other treasures
According to survey statistics, customers like products with moderate prices and guaranteed quality. After all, those that are too expensive are reluctant to let go, and those that are too cheap are afraid of bad quality. Therefore, before conducting clearance activities, we must make a comprehensive comparison of the baby's performance, price, etc. Let it show it to customers with a cheap and beautiful image, and attach it with stronger sales potential, which is very beneficial to clearing up the stock.
2. Clearance price should be determined according to customer needs
The consumption standards of each customer are different. Some can accept 500 to 1,000 yuan, but some can only accept more than 100 yuan. Therefore, the price of clearance treasures must meet the public 's consumption standards. Do not set it too high or too low. This requires everyone to consider carefully.
After we clearly understand the customer’s needs, we use the price anchor to deal with the clearance of the treasure. We need to analyze single product sku. For example, a product has three skus, namely red, blue and black. Red represents the highest sales volume, followed by blue, and black is the least, and sales volume is reduced in this way. When you are cleaning up black stock, then use the blue sku price as the basis item and set the price anchor. Of course, we still need to track the sales of each sku in the future so that we can make more easy price adjustments. This will achieve clearance without reducing the price.
In fact, Taobao clearance activities do not require price reduction to be done well, but the key is whether you can grasp the needs of customers and the price range that customers can accept. This is the key to quick clearance. Only by controlling the direction of various data can we better formulate clearance plans. I believe everyone can sell well in Laogao E-commerce.
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