E-commerce Evening News on September 18

　　#Laogao E-commerce News# [E-commerce Evening News on September 18] The hot search function on Taobao is available: About 50% of users can see it, and it is updated in real time with popularity; Cainiao released the "Large" plan, and the courier became the "agriculture ambassador"; Zhihu internal test "good products recommendation": users can insert product cards in their answers; reputation Ele.me sends a digital sinking report; Global AliExpress Double 11 gameplay is first released, helping Chinese merchants explore new overseas markets...

　　E-commerce newsletter

　　1. The hot search function online on Taobao: About 50% of users can see it, and it will be updated in real time with the popularity

　　On September 18, Taobao launched the "Hot Search" functional section on its homepage, and currently about 50% of users can see it. In Taobao hot searches, based on consumer searches and attention, click in to see relevant product recommendations, and hot searches will also be updated in real time based on popularity. (China Economic Times)

　　2. WeChat Pay and Mars Wrigley Sign a strategic agreement

　　On September 18, WeChat Pay and Mars Wrigley officially signed a strategic agreement. The two parties will combine the brand attributes of Mars Wrigley and rely on their respective fields to focus on the three core cores of brand business growth, data cooperation, and innovation channel pilot projects, and promote the upgrade of Mars Wrigley's intelligent capabilities in the candy retail field. (E-commerce News)

　　3. WeChat 7.0.7 iOS version: You can choose to disable WeChat payment real-time reminder

　　WeChat 7.0.7 iOS version has been launched. The optimization of this version includes changing the page turn to scroll up and down in the same set of emoticons, and displaying the emoticons name; the upper, middle and lower columns in the mini program and mini game menu are displayed as the mini program/ mini game name, external sharing related operations and in-page functions respectively. Among them, the "Back to Homepage" option is added to the mini program menu; the WeChat picture sending page changes from light gray to dark color; you can choose to disable WeChat payment real-time reminder; you can search for official accounts and articles on the subscription account message page, etc. (36Kr)

　　4. The rookie releases the "Large" plan, and the courier becomes the "Amusement Ambassador"

　　On September 18, Cainiao Village jointly released the "Large" plan with Taobao Live on September 17: More than 1,000 upward "highways" for agricultural products will be opened in the next year, and 100 couriers will be supported to become "agriculture ambassadors" for village broadcasts, so that high-quality agricultural products can be out of the mountains.

　　It is reported that the "Larrow" plan has "three birds": First, the "Larrow" flew into poor counties, and by building a "highway" to speed up the collection of agricultural products for the first kilometers and give priority to shipments; Second, the "Larrow" discovers good agricultural products, and by establishing a source search network, more high-quality agricultural products can be freshly entered the city; Third, support the couriers to endorse their hometowns and become the "Larrow" that helps farmers to promote agriculture. (Europe)

　　5. Zhihu internal test "good products recommendation": users can insert product cards in their answers

　　On September 18, Zhihu recently launched an internal test of the "Good Product Recommendation" product. It is understood that the rights and interests of the "Good Product Recommendation" during the internal test are only open to invited users. According to the private messages received by the user in the internal test, the user can insert product cards in the answers and articles. If the user purchases the product, he can obtain corresponding commission income. (Sina Technology)

　　Internet Information

　　6. JD Finance App was named, suspected of collecting user privacy information beyond the scope

　　On September 18, the National Computer Virus Emergency Response Center issued the "Illegal and Regulatory Measures for Mobile APPs", and JD Financial App was named for "suspected to collect user privacy information beyond the scope." It is understood that JD Finance updated its privacy policy on April 18, 2019 and officially took effect on April 24. In the privacy policy, for core functional business needs, JD Financial App applies to collect user identity information, bank card information, mobile phone number, address, occupation, education, property information, facial features, fingerprint information, location information, transaction and transfer red envelope information, device model and device identification code, network usage habits, device status and other privacy information. (E-commerce News)

　　7. DingTalk launches the "Message Express" function

　　According to September 18, DingTalk launched the "Message Express" function a few days ago. After it is turned on, users will be able to see the quick entrance to the corresponding category of messages on the homepage. (36kr)

　　8. Reputation Ele.me sends a digital sinking report

　　On September 18, Ele.me and Nandu Retail Laboratory jointly released the "Digital Dimensional Report on Local Life". The report shows that the local life service platform represented by word-of-mouth Ele.me has become the urban infrastructure, serving and changing the commercial foundation and urban form of China's first-tier to sixth-tier cities. As the business sinks, many business districts in third- and fourth-tier cities are leaping over first- and second-tier cities. (E-commerce News)

　　9. WeChat launches education payment mini program

　　On September 18, WeChat officially launched an education payment mini program to solve the school’s demand for collection and reduce the burden on parents.

　　It is understood that WeChat education payment products are divided into school-side authority management, teacher-side payment management, and parents-side payment. The problems of lack of systematic management of charging items for school payment collection, the hassle of commissioning notifications for teachers, reconciliation, refunds, and parents receiving notifications, payments, and viewing transaction details are optimized.

　　In addition, the WeChat Education Payment Mini Program also has functions such as permission management, refunds, and viewing payment details to meet more demands of school collection and management, allowing schools to realize the informatization of online charging on the mini program. (Europe)

　　Cross-border e-commerce

　　10. Global AliExpress Double 11 gameplay is launched first, helping Chinese merchants explore new overseas markets

　　On September 18, Alibaba AliExpress 2019 Double 11 Tour Conference with the theme of "Global Linkage, Win on Double 11", its first stop was launched in Hangzhou.

　　At present, the entire cross-border e-commerce industry is experiencing a new consumption revolution, the goods ecosystem is gradually enriched, the operational efficiency is greatly released, refined service methods are being penetrated, and the traffic channel selection is more diverse.

　　On Double 11 this year, AliExpress will significantly improve its functions and services on multiple platform-sides including marketing, traffic, social networking, logistics, etc. to help merchants explore new market opportunities and business opportunities.

　　Zhu Jilang, marketing director of AliExpress platform, introduced that compared with previous years, the biggest difference in AliExpress Double 11 gameplay this year is that it shifts from single-item shopping guides to content shopping guides, presenting multiple theme areas through short videos, live broadcasts, pictures and texts, and reconstructing good products.

　　In addition, AliExpress will also link more ecological partners to build together, such as logistics, payment partners, banks, offline retail partners, local advantageous Internet apps, etc., to achieve true participation of the whole people and the whole ecosystem in Double 11. (Hugo.com)

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