Traditional Taobao SEO is Taobao search engine optimization. It obtains a new technology to obtain Taobao search traffic by optimizing store baby titles, categories, upload and exit time, etc.
In a broad sense, Taobao SEO refers to a technique that can maximize the free traffic development of Taobao websites and thus sell babies.
Many merchants think it is difficult to do well on Taobao SEO, but in fact it is not the case. As long as you are familiar with its rules and techniques, you will get twice the result with half the effort. The following editor will teach you how to play Taobao SEO in 2018.
1. How to find words
First, let’s talk about how to find words now? We will judge them by the following latitudes:
1. Changes in search popularity across the entire network (these words that slowly climb with high rise rates are preferred)
2. Changes in popularity of search across the entire network
3. Click rate across the network
4. Number of products on the entire network
5. Mall click ratio
2. Why did the search traffic decline this year?
I wonder if sellers have noticed that search traffic has dropped sharply this year. Why did this happen? How to deal with it? Let’s take a look!
The first point: The effect of text model optimization has been relatively weakened. In other words, there are many types of search optimization, which contains a title optimization, and the title optimization affects the text model in the search model.
The second point: it is the search technology of graphics. After the technology of graph search has been developed, the algorithm has become more accurate. After this technology has been developed, the matching degree of keywords and products has been higher.
1. Click rate of the main image:
The system needs to judge the matching accuracy of your baby and keywords through the click rate. Officials with high clicks will be given priority. However, some merchants, for example, those who do very poor details, will also look at the baby's stay time and the baby's jump rate;
2. Baby's stay time:
If the stay time is higher than that of the peers, it will always be much better. The minimum standard is 150 seconds for the PC market and 180 seconds for the Tmall market; the standard for the wireless market and Tmall market and the standard for the Tmall market are 60-80 seconds for the standard for these standards are summarized from some lecturers and good stores in Taoda; Is Wuhan Huoba E-commerce reliable?
3. Baby’s jump rate;
4. Baby collection:
It not only depends on the number of clicks on the baby, but also an important indicator, because collection and purchase can explain how popular your product buyers are.
5. Add shopping cart:
Adding shopping carts and collecting volumes is an equal-scale effect from the official perspective, not about how much your sales volume is. In the comprehensive search ranking, many merchants have also seen that those with very little sales can rank first.
3. Summary
The overall data performs better, and the traffic will be acquired in the future, and the traffic will grow faster.
Many merchants feel that they have done a lot of search traffic this year, and the paid traffic is so expensive. For example, some merchants bid 25 yuan for the express train position, ranking first. Many people think that giving Taobao so much money, Taobao will give you high weight. That is wrong. There is no such statement, because Taobao is not just serving you. If this continues, other merchants will not be able to continue playing. The official must ensure that everyone has the opportunity to show it. With low promotion fees, everyone can burn money. If you bid too high, the conversion will not be achieved, and it will definitely be half the result with twice the effort.
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