#Laogao E-commerce Newsletter# [October 11 E-commerce Evening News Brief]

　　#Laogao E-commerce News# [October 11 E-commerce Evening News Brief] Tmall has started self-service renewal of merchants, and their qualifications expired may be regulated; Jack Ma: If you don’t have a mobile phone in Hangzhou, you can’t even beg for food; Gome has entered Pinduoduo to open a flagship store, launching a total of 127 products; Douyin has permanently banned more than 20,000 accounts in September and actively conveys positive energy; Meituan and Xiaomi both fell by 10% and hit a new low on listing...

　　E-commerce newsletter

　　1. Tmall starts self-service renewal of merchants, and their qualifications expire and may be regulated.

　　On October 11, Tmall released the 2019 merchant renewal announcement yesterday. Tmall renewal in 2019 implements a merchant self-service renewal model, that is, merchants can independently complete renewal registration, sign agreements and pay fees; the review of merchants' relevant business qualifications will be carried out in daily life. If the qualifications fail or expire, the store may be cancelled from brand or category authorization or even face supervision. It is reported that this renewal will focus on the merchant’s product/service quality and operational capabilities. The 2019 Tmall merchant assessment standards will be released in late October. (Tmall rules)

　　2. Jack Ma: If you don’t have a cell phone in Hangzhou, you won’t even have to beg for food.

　　On October 11, Hangzhou City held a mobilization meeting to build the first city of digital economy in Yunqi Town.

　　How digital has Hangzhou been “digitized”? Jack Ma broke another golden sentence: Europe is still using cash, the United States is using credit cards, and Hangzhou people only need a mobile phone when going out. If they don’t have a mobile phone, they can’t even beg for food or money. (E-commerce News)

　　3. JD.com releases "Big Data Intelligent Product Development Tool"

　　On October 11, JD.com recently announced that the "big data intelligent product expansion tool" independently developed by it has completed testing and will be officially launched in mid-October and will be open to all partner merchants.

　　According to the introduction, this tool can analyze transaction data from different dimensions such as provincial capital, city, store service scope, etc., generate a list of hot-selling categories and hot-selling products in the area. At the same time, it automatically compares the products on sale with a certain merchant or store to quickly identify hot-selling products that the merchant has not sold, and generate a customized list of customized product expansions for the merchant, providing a reasonable basis for the product expansion. (Guangming.com)

　　4. Gome has entered Pinduoduo to open a flagship store, with a total of 127 products launched

　　On October 11, Gome Pinduoduo's official flagship store was officially launched, becoming another heavyweight brand owner of Pinduoduo's "brand hall". At present, Gome Pinduoduo's official flagship store has included domestic and foreign first-line brands such as Panasonic, Changhong, Midea, and Haier, and has launched a total of 127 products, basically covering large appliance categories including color TVs, washing machines, refrigerators, etc. According to insiders in Gome, during the upcoming Double Eleven promotion, both parties will jointly deliver more preferential benefits and group buying activities to consumers. (36Kr)

　　Internet news

　　5. Douyin permanently bans more than 20,000 accounts in September and actively conveys positive energy

　　On October 11, Douyin’s official WeChat account released the “Douyin’s Punishment Notice on Violating Accounts and Content | October 2018”. The notice shows that from September 1 to September 30, 2018, the Douyin platform cleaned up a total of 61,294 videos, 9,057 audios, 328 challenges, and permanently banned 24,191 accounts. (E-commerce News)

　　6. Meituan and Xiaomi both fell by 10% and hit a new low on listing

　　On October 11, new Hong Kong stocks continued to break the issue price trend, with Meituan falling 9.86% to HK$62.2; Xiaomi falling 9.59% to HK$12.44; Ganfeng Lithium H shares plummeted 21.21% to HK$13; Midea Real Estate fell 6.47% to HK$15.9. According to Wande data statistics on October 10, as of that day, a total of 161 new stocks were listed in the Hong Kong stock market this year, of which 125 broke the issue price, with a break rate of as high as 77.64%, a further increase from the break rate of 70.3% in the first half of the year. Currently, there are as many as 32 new stocks with a drop of more than 50% compared with the issue price, and 60 new stocks with a drop of between 20% and 50%. (Sina Hong Kong Stocks)

　　7. Lenovo regains first after one and a half years, and its PC market share surpasses HP

　　Data from IDC shows that Lenovo's market share was 24% in the third quarter, with HP ranked second with 22.8%, and Dell (17%), Acer (7.2%) and Apple (7.1%) in the third and fifth places.

　　August, September Black Cat Complaint Data says: ofo's complaint volume continues to grow in September

　　On the afternoon of October 11, the Black Cat Complaint Platform released September data. As of September 30, the Black Cat Complaint Platform has received more than 34,000 consumer complaints. The number of complaints of ofo small yellow car in September continued to grow, with the number of effective complaints reaching 6,851, 9 times the number of complaints in August. It is worth noting that ofo Xiaohuangche actively responded to solve user problems, and more than half of the complaints on the Black Cat Complaint Platform were properly resolved and received positive reviews from users. (Sina Technology)

　　Cross-border e-commerce

　　9. Advertisers are increasingly paying attention to Amazon platform, with year-on-year growth rate of advertising budgets as high as three digits

　　Chris Apostel, executive vice president of North America at Havas Media, said his company found that 20-30% of its customers shifted 50-70% of its search ad budget to Amazon. Many companies find that the more ads they invest on Amazon, the more they can boost sales. Overall, Apostel’s customers have increased their Amazon advertising budget by 300% since last year. He expects they will increase their Amazon advertising budget by another 200-300% next year. (Tencent Technology)

　　10. Amazon: More than 1 million people proposed to voice assistant Alexa last year, but they were rejected

　　Amazon confirmed that in 2017 alone, more than one million people proposed to its voice assistant Alexa. Unfortunately, Alexa rejected everyone who proposed to her. If the user proposes to Alexa, the user will get the answer: "We live in different places. You live on the earth, and I live in the cloud." (BI Chinese website)

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