Taobao operation: How to optimize Taobao’s core keywords?

　　Sellers on Taobao platform all know that Taobao keywords are very important to a baby or a store, but they all say that things are prioritized. In fact, although Taobao keywords are very important, there are also key and non-key differences between the same keywords and keywords. This key keyword is the core keywords mentioned by the seller. So how should sellers optimize Taobao core keywords?

　　If you want to optimize the core keywords on Taobao, the first thing you need to do is to find the core keywords with the highest weight in Taobao. So how do you find such words? The specific operation methods are as follows:

　　1. Select words in the drop-down box on the PC side and select words in the wireless side drop-down box. Now the traffic on mobile Taobao has far exceeded that of PC, and the natural search traffic on mobile Taobao accounts for more than 80%, so the words on the wireless side should be considered first.

　　2. Use the direct traffic analysis to find words: Use the search drop-down box to select the word and get it into the direct traffic analysis to detect whether the word has a certain weight. Analyze the trend of keywords and promote the search for good words with good display, click and conversion index. Through market data analysis, we can see the display, click index, click rate, click conversion rate, market average price and competition of your keyword within 7 days and one month, so as to determine whether your word is the most core keyword.

　　3. In addition, you will recommend it through the promotional vocabulary analysis in the direct traffic flow analysis. The words recommended to you will be sorted through the system to find hot search terms with a relatively high degree of correlation with the keyword you searched for. By screening words with high correlation, high performance, high click conversion rate but low competition, this is the word we are looking for. Recommended words for direct train system, the keywords we choose after we promote the baby. The system will let you choose the keywords that are most suitable for your product based on the status of your product, according to the category, attributes, and title.

　　In the above method, we continue to search for new core keywords, and then display them based on the comprehensive data, and then decide whether to optimize Taobao titles. If the new core keyword data are displayed well, we will definitely carry out relevant keyword optimization and replacement operations. As for the relevant replacement skills, we will not introduce them in detail here. You can search and search for relevant articles on this website directly.