E-commerce merchants all know that the DSR (dynamic rating) of a store can directly reflect the store weight with data, and the store weight is becoming more and more important to the baby ranking. The importance of DSR to stores is self-evident. When the rating is red, stores generally do not pay too much attention. However, when DRS turns green, many sellers start to be anxious. However, by that time, DSR has seriously affected the display of babies and the conversion rate of stores to a certain extent. Therefore, as a Taobao store owner, you should pay attention to the store’s DSR score every day. Once you find that the DSR score has dropped for a week, you should pay attention to it, analyze the reasons, solve the problems, find ways to pull the DSR score back and save it in time.
E-commerce expert Bei Cai summarized some DRS problems that sellers often encounter. Here we share with you my own solutions, so you can briefly understand.
Today, e-commerce experts have summarized the problems that sellers often encounter on the topic of DSR. Here I will share with you my own solutions-
Inquiry about Q&A:
Q: What are the impacts of DSR scores on stores?
A: First, let me explain to you what DSR score refers to: store dynamic scores refer to after the Taobao transaction is successful, the buyer can give the seller of this transaction the following three ratings: the baby is consistent with the description, the seller's service attitude, and the quality of logistics services. Each store score is the arithmetic average of the scores given by all buyers for six consecutive months.
DSR scores generally have the following effects on the store:
1. Influence the initial weight of the baby
2. Affect the store's natural traffic
3. Affect the conversion rate of the store
4. Influence the registration of official and third-party activities
Basically all official and unofficial activities will have requirements for DSR scores. For example, the official daily special offer, if your DSR score is too low, then you will basically say goodbye with the event.
Q: What operations can I take the initiative to do for DSR rating so that the rating will not be green on the whole line?
A: For DSR scores, we must start from prevention and treatment:
1. First of all, we say to prevent the decline of DSR scores
Generally, abnormal DSR scores basically occur after official promotions or large-scale store events, such as: Double Eleven, Double Twelve, Juhuasuan, Taobao rush purchases, daily special offers, etc., so it is particularly important to do a good job in prevention during this period. The specific prevention work is as follows:
1) Customer service attitude is crucial
2) The main picture and details page do not exaggerate publicity, and do not make promises that cannot be realized
3) Use small gifts to surprise customers
2. Let’s talk about saving the already declining DSR score
We have finished talking about how to prevent the DSR from falling, but if the DSR score has dropped significantly, how can we save the store's DSR score and number of visitors?
Here we need to make a DSR rating form. Record changes in DSR scores every day, and if there is a continuous week of decline, you should pay attention. We do the following for the DSR score:
1) Check which baby in the store causes the DSR to drop significantly and reduce the promotion intensity of the baby. If it is not the main promotion model, you can choose to remove the product, thereby curbing the source of the DSR decline and preventing the DSR from further significantly decreasing;
2) Select high-quality models in the store, replace the main products that cause DSR to decline, increase the promotion of new potential models, and thus increase the store's DSR score and number of visitors;
3) If the store DSR continues to decline, resulting in a decrease in the overall number of visitors to the store, increase store traffic through multiple channels, such as increasing investment in direct trains;
4) Improve the quality of gifts and give customers unexpected surprises.
5) Send text messages to notify customers who receive the goods for evaluation.
How to solve the problem of DSR score turning green? I believe that after reading the above content, everyone will have some understanding of it. Sellers must take precautions and rescue into consideration at the same time, so that their stores can stand invincible!
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