Evening News: Tmall Book Reading Report: 5.4 books per person on Tmall platform in 2021; Douyin e-commerce will start the "TikTrend Oriental Season" event; Suning.com: In the first quarter, home appliances trade-in for new products increased by more than 7 times year-on-year; Amazon India acquired social e-commerce GlowRoad; Wish reformed the "dynamic price increase" price mechanism...
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1. Tmall Book Reading Report: 5.4 books per person on Tmall platform in 2021
The report shows that readers' attention to physical health continues to increase, and the growth rate of books such as traditional Chinese medicine health care, family doctors, and common disease prevention and treatment has further increased. Among them, young people focus on sugar control and weight loss, while middle-aged and elderly people focus on diet therapy and traditional Chinese medicine. In addition, the growth rate of healing books consumption in 2021 increased by 100% compared with 2019, of which 60% of healing books consumers are young people aged 18-34, and Beijing, Guangzhou and Shanghai are among the top three cities in terms of purchases of healing books. The report also shows that not only Bingdundun was the hot-selling ones during the Winter Olympics, but also the consumption of books on Winter Olympic-related topics increased by 360% month-on-month. (E-commerce News)
2. Douyin e-commerce will start the "Tiktok Trend Oriental Season" event
According to April 22, on April 23, Douyin e-commerce will launch the "Tik Tok Trend Oriental Season" event, which will last until May 4 for 12 days. In addition, Douyin e-commerce will launch special gameplay such as "Good Things Live Room", "National Style Sticker Props", and "Quotation Competition". At the same time, it will protect consumer rights through a number of services such as "Safe Shopping". Its recent data also shows that the platform's domestic food and beverage consumption continues to heat up, with sales volume increasing by 547% year-on-year. (E-commerce News)
3. Suning.com: In the first quarter, the exchange rate of home appliances for new products increased by more than 7 times year-on-year
According to April 22, Suning.com recently released the "Green Report for Old Trade-In New", and more and more consumers choose to deal with used home appliances in the form of old trade-in. Suning.com data shows that in the first quarter of this year, the exchange of old-for-new home appliances for new products increased by more than 7 times year-on-year, among which the growth rate of refrigerators, washing machines, kitchens, bathrooms, and air conditioners was the most obvious. During last year's 618, Suning.com's replacement ratio reached an average of 1 of every five electrical appliances, one of which was sold through the old one. (E-commerce News)
4. JD.com has launched more than 1,000 "contactless community supply guarantee stations" in closed communities in Shanghai
According to April 22, JD.com's "Contactless Community Supply Guarantee Station" has been put into operation at the entrances of several communities in Jiading District, Shanghai. At the same time, JD.com has allocated more than 800 couriers to reinforce Shanghai. So far, JD.com has allocated more than 4,000 couriers to reinforce from all over the country. In addition, according to JD.com, JD.com has deployed more than 100 smart express vehicles in Shanghai to provide contactless delivery of materials in closed communities. It will improve the efficiency of connecting express stations to the community through a combination of "contactless community supply guarantee station + smart express vehicle". (E-commerce News)
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5. Taote launched the "100-ton Plan" for Shandong's production areas
On April 22, Taote launched the "100-ton Plan" today, linking the new 100 tons of fresh fruits and vegetables in Shandong's production areas, including 12 seasonal fresh fruits and vegetables such as sheep horn honey, Provence tomatoes, nectarines, and cream red Fuji, in Taote's "limited time purchase - every day to grab fresh" subsidy sales, direct supply from Shandong Shouguang production areas. If consumers receive bad fruits, Taote official also provides a "bad fruit compensation" service mechanism. If consumers find any damage, missed or quality problems within 48 hours of receiving the product, they can enjoy effective resolution or compensation for liquidated damages within 24 hours. (E-commerce News)
6. The "micro-supply service" category APP of the 1688 service market is offline
According to April 22, 1688 today issued a notice on the offline launch of the APP for the 1688 service market. It is understood that this category of tools mainly provides small store services, product forwarding, purchase order reflow and other functions for users of the "Caiyuanbao APP". Users need to log in to the Caiyuanbao APP to use it. Because the functions and services of Caiyuanbao APP will be stopped one after another from May 9, 2022, the Caiyuanbao APP service will be completely stopped as of June 30, 2022. (E-commerce News)
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7. Amazon India acquires social e-commerce GlowRoad
April 22 news, Amazon India recently acquired social e-commerce startup GlowRoad in an effort to gain more share in the Indian e-commerce market. According to sources, the acquisition negotiations have been completed and specific details may be announced within a few days. Amazon India has not responded to relevant requests for comment. According to reports, GlowRoad employees will join the Amazon team. It is understood that GlowRoad is headquartered in Bangalore and mainly provides sellers with supply at wholesale prices, helping sellers sell on Facebook and WhatsApp, and is also responsible for product delivery and providing down payment tools. (E-commerce News)
8. Wish reforms the "dynamic markup" price mechanism
On April 22, Wish recently officially reformed the price mechanism of "dynamic markup": the products of platinum-grade stores are in the global market, and the products of gold-grade stores are in Europe*, and they have not yet made "dynamic markup" at present and in the future; it is expected that by the end of the second quarter, all merchants' products will no longer make "dynamic markup" in Europe*. Wish also pointed out that changes in the price mechanism may have an impact on merchants' order volume, such as orders will increase in the short term. Merchants must pay attention to the fulfillment of their orders and maintain good store level performance. (E-commerce News)
9. Wedbush gives Amazon a target price of $3,950 for "outperforming the market"
It is understood that in the fiscal quarter ended December 31, 2021, Amazon's net profit was US$14.323 billion and diluted earnings per share was US$27.75, which was better than the same period last year. In the fourth quarter of fiscal 2020, Amazon's net profit was US$7.222 billion and diluted earnings per share was US$14.09; operating profit in the fourth quarter was US$3.46 billion, compared with US$6.873 billion in the same period last year. (E-commerce News)
10. Amazon UK website has started automatic order removal settings
April 22, recently, Amazon UK website issued an announcement that it has started the automated order removal settings in the UK website from April 21. Sellers can set up old inventory or return inventory that needs to be resold with one click. Amazon recommends that sellers update the automated order removal settings in the UK website so that they can continue to use FBA ratings and resale plans. The announcement shows that starting from April 21, 2022, UK site sellers will no longer be able to submit ratings and resale orders through the "Create Remove Order" process. (E-commerce News)
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