9 tips for e-commerce operations, have you used the right one?

　　Operation, the word seems very broad and difficult to understand, but it is not. We don’t think it’s easy to understand, but we don’t know its true meaning, its work content, and how to operate it. The same is true for e-commerce operations. E-commerce operations are one of the necessary stages for e-commerce people. Whether they open their own stores or engage in work in the e-commerce field, operation is an extremely important ability. So what abilities should a qualified operation have?

　　1. Positioning the market

　　Positioning the market is from a product perspective. An operator must have his own opinions on product selection, and cannot follow the crowd or blindly believe in data. The key is how to position and package its own products.

　　For example, according to market data, the market for mobile phone cases is definitely greater than that of keyboard film, but if you dive into the mobile phone case industry, you will find that the facts are not as simple as you think.

　　2. Summary and analyze data

　　Although you cannot blindly believe in data, data is a direct indicator that reflects the store, and it includes a wide range of main image data, detailed data, product data, customer data, market data, promotion data, SEO data , etc. As an operation, we must not only clarify the meaning of these data, but also understand the significance of their application.

　　All operations need to do is to summarize the observation data and draw conclusions based on the data to support the next optimization solution. For example, if the store traffic rises and declines, if we do not analyze the reasons, we will not avoid making similar mistakes in the future, and we will not improve our operational capabilities.

　　3. Diagnostic store

　　Diagnostic stores, including visitor trends, product sales, marketing strategies, promotional results, event performance , etc. In addition to data analysis capabilities, it is more important to have clear ideas and learn to understand the store problems from some clues. For example, if you find that a dynamic score of a store is reduced for no reason, would you simply think that this one is the only one that has something wrong?

　　You know, buyer ratings are sometimes very blind. Therefore, what we need to do is to analyze and diagnose the store as a whole, and cannot be taken out of context.

　　4. Layout the product

　　Is it better to launch new products regularly or to make one-time layout?

　　Is it a store-wide promotion or a focus on building?

　　Should we fight each other or join forces with the coalition?

　　Is the lower the pricing better or take the high-end route?

　　These are all issues that operations need to be considered seriously.

　　Regular new products require a good supply chain . One-time layout of products is the practice of smaller-scale sellers. When the product is then renewed and focused on building is the real test. Once you have a tendency to hit the market, you must concentrate all the resources of the store to promote it.

　　(Of course, not every baby is suitable for taking the hot product route. Hot product is risky, so be cautious when creating it!)

　　Once the hot product is formed, you must consider whether you can make connections to drive other products. Only in this way can the store continue to grow. As for pricing, we must start with crowd positioning. Always remember that no matter how expensive the things are, some people think they are cheap, and some people think they are expensive, and they will be very picky.

　　Therefore, we must firmly grasp the tone of the store and the characteristics of the target population, and be targeted to be foolproof.

　　5. Control the overall situation

　　Operations are not only executors, but often they are actually a coordinator and require more comprehensive capabilities. For example, artists have no operational ideas, and what operations need to do is to accurately express their ideas or plans to artists, rather than letting them directly make drawings or make details, and then repeatedly modify them afterwards. This will not only be inefficient, but will also affect teamwork;

　　For example, due to the change in marketing strategy, the artist changed the main picture and the customer service did not modify the response strategy in time, which could easily lead to team conflicts. At this time, operations are a helmsman with global control. They need to coordinate the functions of each department, try to achieve instant information synchronization, and team cooperation with zero errors.

　　6. Marketing and promotion

　　Marketing and promotion are not just promotional capabilities. Although qualified operations do not require proficiency in specific operating methods, they still need to understand some ideas and principles, and focus on the overall operation trend of the store. For example, operations may not be able to operate Amazon promotion, but they must understand the basic principles and promotion models in Amazon promotion. Only in this way can we guide the artist and promotion departments to collaborate more efficiently.

　　7. Crowd Positioning

　　Positioning people is very important in today's e-commerce industry. If you do not position your population well before making products or have no concept at all, just blindly launching products, promoting, and looking for traffic, the consequences will inevitably be that the more you do, the faster you die.

　　For example, why can some dresses be sold for dozens of dollars, while others can be sold for thousands of dollars.

　　It’s very simple. As the population is large, the corresponding population ratings will increase. Moreover, in today's personalized era, if the positioning of the store or product population is inaccurate, it means that the traffic provided by the platform is relatively not so accurate, which leads to very poor conversion rates under the same traffic premise.

　　8. Exploring selling points

　　Selling point mining is actually based on crowd positioning . Only by positioning the crowd well can the selling points be accurately explored and expressed reasonably to precise consumer groups.

　　9. Marketing Strategy

　　Marketing strategies are the driving force for store growth. For example, new offers, holiday discounts, clearance processing, event promotions, free shipping for every discount, etc., are all skills that operators should be proficient in. Operations As the maker and controller of these strategies, we need to make a summary of the effectiveness evaluation and summary of the marketing plan after the implementation of the marketing plan in order to plan and carry out subsequent marketing strategies.

　　Learn the above 9 points. E-commerce operation is not difficult. In fact, what we lack is not hard work, but not knowing how to do it. What we lack is methods and skills. If you still have questions about e-commerce operation, you can leave us a message.