#Laogao E-commerce Newsletter# [E-commerce Evening News on April 10]

Evening information:

1. Tencent Lin Liangliang: The emergence of video accounts has promoted the development of the entire region's business position;

2. The dynamic upgrade of Taobao store will summarize and display all the content under the merchant’s name;

3. Kuaishou e-commerce launches product qualification management function;

4. In 2022, Youzan merchant transaction volume reached 101.4 billion yuan, non-Kuaishou channel GMV increased by 19% year-on-year;

5. eBay US website releases seller protection measures...

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E-commerce newsletter

1. Taobao store dynamic upgrade will summarize and display all contents under the merchant’s name

On April 10, the Taobao store officially released a store dynamic upgrade announcement, which will provide merchants with column-based organizational capabilities for content and develop consumers' habit of entering the store to consume content. Sellers can enter Qianniu backend - store - mobile store decoration - store dynamics to make relevant settings, etc. (Qianniu Headlines)

2. Douyin cracks down on bad live broadcast PK content, nearly 70,000 accounts have been recovered from live broadcast permissions in January

On April 10, Douyin recently released the 15th issue of the "bad live broadcast PK content" governance announcement. From January 2023 to the present, Douyin has dealt with the 69,914 accounts that have violated regulations and has recycled the live broadcast permissions indefinitely for 559 of them. Douyin said that it will carry out "bad live broadcast PK content" governance from ten aspects: banning minors' consumption, banning popularity fraud, banning clamor to induce war, banning malicious hype, banning gang formation, banning fans, banning sensationalism, banning vulgar punishment, banning extreme content, and banning violations of regulations. (Tik Tok Blackboard Newspaper)

3. Tencent Lin Liangliang: The emergence of video accounts has promoted the development of the entire business position

On April 10, at the 7th Morketing Summit Awards Digital Intelligence Future Theme Day, Lin Liangliang, deputy general manager of sales operations of Tencent advertising industry, gave a keynote speech on "Exploring new channels for the whole-region trading ecosystem". Lin Liangliang said that for companies, especially consumer brands, the explosive growth cycle has passed. He introduced that in the most traditional online e-commerce channels, its sales share is declining year by year, and the year-on-year growth of the entire e-commerce platform in 2022 was about 1%. At the meeting, Lin Liangliang focused on mentioning and introducing a relatively important link in the organization: the video account. (Morketing)

4. Taobao’s “Home delivery and installation” service product is launched

According to Qianniu Toutiao, in order to improve consumers' home decoration shopping experience, give consumers a certain delivery experience, and at the same time meet the demands of Taobao sellers' one-click order delivery service providers, a "delivery to home and installation" service product is launched for Taobao's residential furniture industry sellers. This service product will be launched on the gray test on April 12, 2023, and Taobao’s “free delivery” product will be launched before June 26, 2023. (Qianniu Headlines)

5. Kuaishou e-commerce launches product qualification management function

Specifically, the seller's influence point is the submission location of the qualifications, and the submission of some qualifications is moved from the product attribute end to the product qualification end. Qualifications for submitting the product release page: You can select the qualifications that have been uploaded and approved according to the page reminder. If the merchant has not submitted the relevant qualifications in the early stage, you can also select the new qualifications on the product release page to upload the qualifications. (Kuaishou E-commerce)

Internet news

6. Sogou founder Wang Xiaochuan announced the start of artificial intelligence model entrepreneurship

On April 10, Sogou founder Wang Xiaochuan officially announced today that he had started entrepreneurship in the field of artificial intelligence big model. Wang Xiaochuan and former Sogou COO Ru Liyun jointly established the artificial intelligence company Baichuan Intelligent, aiming to create a Chinese version of OpenAI basic model and disruptive upper-level applications. According to reports, Baichuan Intelligent has received $50 million in start-up capital earlier, from personal support from Wang Xiaochuan and his friends in the industry. Wang Xiaochuan revealed in an exclusive interview with Tencent News "Shenwang". Wang Xiaochuan said that the company is expected to build an AI team of 50 people by the end of April and is confident that it will create China's best big language model by the end of the year. (Wang Xiaochuan Weibo)

7. In 2022, Youzan merchant transaction volume reached 101.4 billion yuan. GMV from non-Kuaishou channel increased by 19% year-on-year.

On April 10, Huan Fang, COO and co-president of Youzan, announced at the press conference that the transaction volume of Youzan merchants in 2022 reached 101.4 billion yuan, a year-on-year increase of 3%, and the GMV of non-Kuaishou channels increased by 19% year-on-year compared with 2021. In 2022, the online user transaction volume of store merchants served by Youzan accounts for 21.5% of the overall store GMV. In addition, Youzan announced the launch of the data integration platform Youzan iPaaS, and released AI products and I Intelligent, which mainly supports graphic promotion and event planning. (Interface News)

Cross-border newsletter

8. AliExpress will strengthen wireless equipment certification management in the Irish market

According to April 10, AliExpress recently issued an announcement on strengthening wireless device certification management. The announcement stated that according to the relevant legal requirements of the Irish regulator and the destination country, all radio equipment in the destination country is Ireland must meet the laws and regulations of the destination country. The control measures of this announcement will come into effect on April 14, 2023. The scope of control in this announcement only refers to all radio equipment sold to the Irish market. (Yamasen Cross-border)

9. eBay US website releases seller protection measures

On April 10, eBay's US station recently issued an announcement stating that as storms and tornadoes continue to have adverse effects on delivery in many areas of the United States, eBay will update protection measures as needed and monitor weather conditions in real time. On March 27, 2023, eBay provided protection for affected sellers due to extreme weather in the southeastern United States due to a tornado. eBay is closely monitoring weather conditions across the country, especially in the southeastern United States. Extreme weather may cause delays in shipping or delivery of your goods, and eBay will continue to evaluate logistics conditions and provide support and protection. (eBay)

10. eBay will update the transportation time of direct mail logistics (non-SpeedPAK) in Greater China on April 24

eBay recommends that sellers correctly set logistics and transportation time limit options according to the following categories: If the seller chooses to use international commercial express service, please set the logistics and transportation time limit options to express service; if the seller chooses to use full-track logistics service, please set the logistics and transportation time limit options to standard service; if the seller chooses to use semi-track or non-tracking logistics service, please set the logistics and transportation time limit options to economical service. (eBay)