Laogao E-commerce Newsletter on April 25

　　#Laogao E-commerce News# [E-commerce Evening News on April 25] 1. Online anchors are eye-catching and breaking into private houses to live broadcast "catching ghosts"; 2. Bridesmaids hang QR code to receive gifts @Alipay I'm eating melons; 3. EMS is entering the fresh cold chain distribution, competing face to face with SF Express; 4. Tmall betta flagship store is named by the brand? 5. JD.com has established a logistics sub-group, and it is not ruled out that it will go public independently in the future.

　　1. Online anchors are eye-catching and breaking into private houses at night to live broadcast "catching ghosts"

　　According to reports on April 25, a Guilin online anchor came up with a way to "explor the spirit in the wilderness" because the click rate has been low: several people found uninhabited houses and lied that they were entering a "haunted house". In order to exaggerate the horror atmosphere, they rummaged through the cabinets, but before the live broadcast ended, the three of them were detained by the police. (Source: Headline News)

　　Comment: A few over-the-top live broadcasts have ruined the reputation of the entire live broadcast.

　　2. Bridesmaids hang QR code to receive gifts @Alipay I'm eating melons

　　On April 25, at the wedding scene of Chaoyang District, Beijing, the bridesmaids collected money with their necks and received money. The young people felt that there was no sense of incongruity, but the bride and the mother-in-law and elders were very unhappy. The mother-in-law asked the bridesmaid to take down the money collection code in public, and the atmosphere on the scene was a bit awkward. After seeing the news, @Alipay, who said he was eating melons, was also bright. (Source: Sina Weibo)

　　Comment: We must keep pace with the times.

　　3. EMS enters fresh cold chain distribution in a big way, competing face to face with SF Express

　　On April 25, it has been occupied by SF Express for many years, and there are many pretenders, but it is difficult to compete with SF Express at present. However, this time, EMS, which has strong resources, wants to share the pie. On April 24, China Post Express Logistics Co., Ltd. (hereinafter referred to as "EMS") released a cherry delivery industry solution in Yantai, Shandong, and coordinated in six provinces including Shandong, Liaoning, Gansu, Shaanxi, Hebei, and Shanxi to achieve the next-day delivery of fresh cold chain delivery nationwide. (Source: Beijing Business Daily)

　　Comment: Is the entry of state-owned enterprises a false alarm or a big tycoon disrupting the situation?

　　4. Is the Tmall betta flagship store named by the brand?

　　4月25日消息，最近，朋友圈流传出一条“淘宝天猫出现仿冒品Doctor Betta奶瓶”的消息，Doctor Betta（ドクターベッタ）奶瓶的官网确认了此事。据悉，Doctor Betta是日株式会社ズーム?ティー旗下的婴儿喂养用品品牌，在日本和中国都拥有较高的人气。其“铆钉枪”形状的设计，不光夺人眼球，还考虑到了婴儿下颚的舒展和母亲喂乳姿势，较为人性化。在其官网首页，找到了题为《「ドクターベッタ哺乳びん」中国での類似品について》的官方声明。声明指出，在中国流通的部分所谓“Doctor Betta”奶瓶，并非Zoom-T所生产的正品，而是“类似品”。该类似品包装上所标记的“株式会社ベッタ（株式会社Betta）”以及“株式会社ベッタ製造販売する商品（株式会社Betta产销商品）”与株式会社ズーム?ティー（Zoom-T Co.,Ltd.）无关。（来源: 亿邦动力网）

　　Comments:...

　　5. JD.com has established a logistics sub-group, and it is not ruled out that it will be listed independently in the future.

　　On April 25th, just now, JD.com announced that in order to better export JD.com's professional capabilities to the whole society, help partners upstream and downstream of the industrial chain reduce supply chain costs and improve circulation efficiency, JD.com officially established JD.com Logistics Sub-Group. According to reports, JD Logistics Sub-Group will have more independent operating rights and decision-making power, with merchants and social logistics companies as the cooperation goals, and hope to eventually become one of the most important infrastructures for Chinese business. It is reported that the Logistics Sub-Group is positioned as a wholly-owned subsidiary of JD Group. Wang Zhenhui, former senior vice president of JD Group and head of JD Mall operation system, will serve as CEO of JD Logistics Sub-Group and report to JD Chairman and CEO Liu Qiangdong. (Source: Yibang Power Network)

　　Comment: Is JD.com opening its strong projects to the public in order to monetize them as soon as possible or?

　　6. JD.com announces the establishment of a group CMO system and appoints Xu Lei as CMO

　　On the afternoon of April 25, at noon today, JD Group issued an internal announcement announcing the establishment of a group CMO system, appointing Xu Lei as JD Group CMO, and reporting to JD Group CEO Liu Qiangdong. It is understood that the newly established group CMO system will be fully responsible for the group's integrated marketing functions including malls, finance, insurance, logistics, JD.com and other businesses, as well as the group's overall domestic market public relations strategy planning functions. (Source: Sina Technology)

　　Comment: JD.com is constantly moving.

　　7. Tencent set up a search application department to target mobile traffic services

　　On April 25, Tencent has been carrying the image of a "loseman" in the search field for many years, and the news of setting up a search application department has attracted attention as soon as it appears. The mentality of the spectator is whether Tencent Search will come back to life. Tencent’s ambition is that it is my dormant layout for so long, and it’s time for me to come to Dangdang for the overlord of mobile search. It is understood that during this structural adjustment, a search application department was established under the WeChat business group. Responsible for WeChat's search business, reading recommendation business, AI technology research and implementation, WeChat data platform construction and data capabilities application. Zhou Hao serves as the head of the search application department of the WeChat business group and reports directly to Zhang Xiaolong. (Source: Leifeng.com)

　　Comment: Don’t be afraid of failure, Tencent can afford to lose.

　　8. Yunda Co., Ltd.: Investment Transport Center is planned to raise no more than 4.5 billion yuan

　　At noon on April 25, Yunda Holdings issued an announcement that it plans to issue shares privately to raise 4.517 billion yuan for the construction of intelligent warehousing and distribution integrated transfer centers, the automation upgrade project of the transfer center, the express network capacity improvement project, the supply chain intelligent information system construction project and the urban rapid distribution network project. (Source: Sina Technology)

　　Comment: Continue to pay attention.

　　9. Amazon enters driverless driving: used to deliver goods to develop retail and logistics

　　April 25th news, according to foreign media reports, Amazon may be planning to use driverless cars to help it deliver goods to consumers faster. The e-commerce giant has a team of about 12 employees who specialize in researching how to use this emerging driverless technology to grow its retail and logistics business. Using a fleet of driverless trucks to deliver items that consumers buy online will undoubtedly help reduce Amazon's costs. The company spends billions of dollars on shipping every quarter. As the company is committed to delivering everything consumers buy on its website (from toiletries to TVs) to its doorstep within two days, its delivery costs will inevitably continue to climb. Over the past two years, Amazon has shared more transportation tasks from courier companies such as UPS and FedEx by renting trucks, planes and ships. Amazon has also begun testing the use of drones to deliver goods from warehouses to buyers’ doorsteps. (Source: Tencent Technology)

　　Comment: If successful, the cost will drop sharply.

　　10. Ministry of Commerce: Some online lending platforms illegally engage in fundraising and financial management in fictitious projects

　　On April 25, the Ministry of Commerce said at a symposium on the publicity of legal policies for preventing illegal fundraising today that some industries have problems worthy of attention, mainly because some online lending information intermediaries fabricate financial leasing projects and illegally engage in fundraising and financial management, which poses certain risks and hidden dangers. (Source: Sina Technology)

　　Comment: The most important thing is to avoid social unrest.

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