How to adjust and optimize the layout of Taobao Operations Baby on new layout

　　If you open a Taobao store, you will inevitably have to do operations. If you don’t do operations, it will be meaningless to open a Taobao store. So what aspects of work does the operation need to be done? Today we start with the product launch, how to obtain traffic in a short period of time after the product launch is launched. So today we have to talk about the importance of product layout optimization.

　　The product layout can be explained from the following points:

　　1. Select the model

　　When choosing a model, you must carefully analyze the product style, make sure to position the product in the early stage, and the corresponding main categories. The main purpose of doing these is to match the style of our store when choosing a model and increase relevance.

　　(1) Optimize the title

　　The title of a product determines the amount of presentation of our product in the later stage and the accuracy of the traffic, so optimizing the title is what we need to do in the early stage. Therefore, when we optimize the title, we must pay attention to:

　　For a product that has just been launched, the mainstream keywords of our product, namely category words, must be added. Don’t write them incorrectly. Then add words with high conversion and large search volume, and be sure to ensure the title is smooth. However, do not copy other people's titles casually, especially do not copy some basic titles of products, because the consequences of doing so will lead to the product being uncompetitive and lose traffic; use spaces with caution, and in addition, special symbols are exempted, and do not use words that do not meet the regulations!

　　(2) Optimize the main picture

　　What kind of click-through rate will be high if the main product picture is made? Of course, everyone will have different answers. The most fundamental thing is to be different from the main picture of the public. Otherwise, they are all the same picture, why should others click on yours? Therefore, when designing the main drawing, we should pay attention to:

　　First of all, we need to carefully analyze the main pictures of our peers' products and extract their selling points. When combining some of the unmentioned features of our own products, we should also pay attention to matching with the overall style of the store decoration, which is conducive to establishing accurate crowd labels in the later stage.

　　(3) Details

　　The details page should not be set too long, especially for wireless, because the main traffic now comes from wireless, so the wireless side must be set separately, and do not apply the PC side directly, which will help improve the conversion rate.

　　2. Test model

　　After choosing a batch of styles, we should test the model next. Testing is definitely an indispensable step. This step determines whether your product can become a hit model. The most important thing is to get the recognition of the buyer. Therefore, testing the model is very important and we must do it.

　　When it comes to testing, the data indicators we focus on are click-through rate, collection and purchase data. Some people will say, don’t you look at the conversion? When we are testing models in the early stage, we must first test the market demand of this product and the audience of the product market. After all, conversion is not a matter of a sudden, and it is impossible for us to test models to take a long time, so the conversion rate is the indicator we must observe when testing models.

　　Therefore, when it comes to click-through rates, we have to mention our creative ideas. Therefore, if we want a good click-through rate to test the styles we want to promote faster, then we must first work hard on the creative ideas. So when testing, we should pay attention to:

　　Your own artwork combines the market situation to create creative ideas for testing products, set the same creative title for testing, use the direct train to run for three or four days to observe data feedback, and filter out creative ideas with at least 100 clicks for comparison. Only when the click rate reaches at least the average level of the industry is considered qualified. The larger the base, the greater the value of reference. After the tested creative ideas begin to be officially promoted, you can also add clicks in the first main image of the product.

　　With the feedback of clicks, we can further analyze the indicators of collection and purchase. The click rate is the direct indicator for us to first judge the quality of this product. However, next, we will also analyze the potential value of this product, which is the situation of collection and purchase. The click rate is good, and the data of collection and purchase are also good. This means that this model has great potential and is worthy of promotion. If only the click rate is good, but the collection and purchase are average, we don’t need to vigorously promote such products.

　　In fact, as long as we follow the above steps step by step, I believe that new product promotion will definitely be effective. Many people say why my store has no traffic? In fact, it is because it has not really grasped the key points of operation. In fact, operation is not as difficult as imagined. We need to constantly summarize and analyze the data, and draw some important optimization directions from the data through learning and from the data.