The first: the positioning of products and stores. If your store sells men's clothing, and now you put a woman's clothing on the shelves, the conversion rate is very low. For example, your store's status is to sell products with a unit price of 30 yuan, and if you put a product with a unit price of 200 yuan, the conversion rate is also very low. Even if a customer finds your 200 yuan product through search, he will not be confident when he sees that the product does not match the overall situation of your store.
The second: product price. The homogeneity of products on Taobao is very serious now. Every buyer will decide to buy it after comparing the three companies. Then this price may be the first factor for many buyers. If your price does not have an advantage, or is much higher than other sellers, then your conversion rate must be very low.
Third: The sales volume of products. Sales volume is a psychological guarantee for buyers, because so many people buy them, no matter how bad they are, they will not be much worse. Even if they are cheated, many people will be cheated like me. Haha~~ If consumers find their confidence in this product, the chance of prompting them to place an order will be much higher.
The fourth: product evaluation, and the evaluation includes praise rate and customer comments. The sales volume of this and the second one are the same, both are indexes to increase consumers' confidence. Let me talk about it here. The positive review rate and comments have a crucial impact on the future conversion rate of this product. Therefore, we must pay attention to the positive review rate and comments of the newly listed products. If the previous few people have very poor reviews of the product, then the future conversion rate of this product will be very low.
The fifth: Baby’s description, there is no need to explain all the issues that customers may be worried about in the description. At present, many sellers are always paying attention to how much traffic they have. Yes, only with traffic can there be transaction volume. However, for Taobao, the large platform, the traffic assigned by everyone is limited. Since traffic is hard-won, don’t waste it. If ten people come to your store and there is no order, then your conversion rate is problematic and needs to be paid attention to. I hope that while studying how to obtain traffic, everyone pays attention to their conversion rate. After all, transactions are the final effective result, otherwise the more traffic, the more waste it is.
The sixth: the overall planning of the store. The main impact on the conversion rate here is the category setting (same as Taobao classification, the requirement is higher in correlation, so the conversion rate will be higher). To give a simple example, if you set a category for men's tops on the homepage, but if you put a women's clothing in it, the conversion rate of this women's clothing must be very low. I found that many sellers' own stores are very chaotic, which leads to the consumers not being able to find the things they want to buy in your store, but in fact, there are many of them in your store that they are looking for.
The seventh: photography, production, and layout of products. I will say that there is no best looking, only the most suitable one. Wherever you are, please cater to them.
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