Taobao Operation | How to do the traffic on Taobao homepage from 0 to

　　According to the person in charge of the relevant product on Taobao’s homepage, Taobao has comprehensively upgraded the recommendation algorithm for the new homepage. With the help of the power of refined operations, the single judgment dimension of "consumption behavior" is enriched and expanded into consumption scenarios. "The recommendations made by these consumption scenarios covering factors such as life stage, consumption needs, interest preferences, etc. will be more accurate, more humane, and more efficient. This will be the most important step for Taobao to truly realize the "people-centered" algorithm technology."

　　Then, e-commerce operation sir will ask what factors are related to Taobao traffic, and how to operate to obtain more traffic. In fact, before understanding these, we might as well understand how the traffic on Taobao homepage has gone from 0 to some, so that we can be particularly clear about where to start if we want to get more Taobao traffic. Traffic on Taobao homepage is actually a process of product entry into the pool, data judgment, machine learning, and data analysis. Let’s talk about these processes in detail. ‍‍‍‍

　　1. Which product will be selected into the pool by Taobao homepage?

　　Products that can enter the homepage of Taotao will naturally not be low in click-through rates and collection and purchase data. Therefore, when choosing products, you naturally need to pay attention to these three data, such products are easier to explode. After selecting the product, if you look at the product data, there are some traffic data on Taobao homepage, then the product has entered the product pool and you can naturally start promoting it. If you don’t get traffic on Taobao homepage so smoothly, then you need to use the diamond exhibition single product promotion or directed promotion to enter the product pool.

　　2. How to judge operational data?

　　When the product gets some feedback on the Taobao homepage, you need to quickly expand the impact of the label. There are generally two situations, one is to naturally raise, and the other is to actively build. The process of natural pull-up is to rely entirely on natural traffic. This does not require any promotion investment, and it is to enjoy free traffic. To achieve this process, just cooperate with a very small amount of targeted or single product promotion. Actively create, which can trigger traffic by using third-party promotion, requires investment, so you must set a budget. Since it is promotion, you need to test the styles well. Don’t blindly make random moves, and make a good plan.

　　3. Daily learning and data analysis

　　When to buy products and new products, and what products to choose, all of them need to do a good job of data analysis. It is generally recommended to look at a product instead of whether it is a new product. The key is to see whether there is a good room for improvement in sales. If the sales volume of products in the category is already very high, then it is difficult to fight like this. Recommended reading: Seize Taobao homepage traffic, pay attention to these points

　　The revision of Taobao mobile version also brings us the idea of ​​operation. We must persist in refined operation. We need to constantly summarize and learn about operations. We must not do it alone, because operations require assistance from multiple aspects to be done well.