E-commerce Evening News Brief on October 17

　　#Laogao E-commerce News# [October 17 E-commerce Evening News Brief] People's Daily "Rural E-commerce Development Trend Report": Pinduoduo innovates agricultural "ultra-short chain"; Moutai increases cooperation in e-commerce and supermarkets to help marketing transformation, control prices and stabilize markets; Fengchao responds to the "face-scanning" pick-up loophole: the test version has been offline as soon as possible; State Administration for Market Regulation: Requires investigation and punishment of Internet celebrity food orders, fake comments and other behaviors; Beijing Global Resort and Alibaba announce strategic cooperation...

　　E-commerce newsletter

　　1. JD.com releases fan marketing combat map

　　On October 17, the launch conference of the 2019 "11.11 JD Global Good Products Festival" was held in Beijing. Han Rui, vice president of JD Group and head of the platform business center of JD Retail Group, announced at the meeting that JD 11.11 will officially start from October 18 this year. At the same time, JD.com released the "Fan Marketing Battle Map", and the newly revised Discovery Channel and the backend "Fan Operation Center" kanban module were launched simultaneously. (E-commerce News)

　　2. People's Daily "Rural E-commerce Development Trend Report": Pinduoduo's innovative agricultural "ultra-short chain"

　　On October 17, the People's Daily New E-commerce Research Institute released the "Rural E-commerce Development Trend Report". The report pointed out that with the rise of new economic formats and new consumption forms, China's social and business environment is ushering in deep changes. Pinduoduo’s innovative “farm products” system has helped tens of millions of small farmers and 483.2 million consumers to create an agricultural “ultra-short chain”. This model has successfully established a chain of farmers + dealers + consumers, and on this basis, a new production factor and value distribution mechanism has been formed. (Tianyan News)

　　3. Moutai increases its cooperation in e-commerce and supermarkets to help marketing transformation, control prices and stabilize markets

　　On October 17, Alibaba Group Vice President Zhong Tianhua recently visited Moutai Group. The two sides said they would cooperate in more fields such as e-commerce, finance, logistics, etc., and e-commerce channels have also become a means for Moutai Group to control prices and stabilize markets. Henan Dennis Group also held a discussion with Moutai Group, intending to introduce "affordable" Moutai liquor into Henan supermarkets. Yang Jianjun, deputy general manager of Moutai Group, said that in 2019, Moutai Group regards cooperation with supermarkets as one of its marketing transformation strategies. The industry believes that the supermarket membership system has now become an effective means for Moutai to implement price control policies. (E-commerce News)

　　4. Fengchao responds to the "face-scanning" pickup loophole: the test version has been offline as soon as possible

　　On October 17, in response to the report that "primary school students discovered a loophole in Fengchao express cabinet face-scanning and picking up items, and use photos to replace it", Fengchao responded that "face-scanning and picking up items" is a test version launched in a small range and has been offline as soon as possible. It also stated that in order to provide users with more diverse and convenient services, more new functions have been attempted. The test version was launched on a small scale and has not been launched on a large scale to affect the safety of users' receipts. (Sina Finance)

　　5. Alipay Security Laboratory launches "152 Anti-Fraud Package"

　　On October 17, Alipay Security Laboratory launched the "152 Anti-fraud Package" to launch "anti-fraud legal services". According to reports, Alipay Security Laboratory has achieved further full links in combating telecommunications fraud: pre-security education; dissuasion of five major anti-fraud artifacts during the process; and two major measures afterwards try to recover the losses, which is also known as the "152 anti-fraud package". Data shows that during the trial operation, the legal problems of thousands of users have been successfully solved. Currently, 80% of users seeking legal help are concentrated in the pursuit of suspects and legal litigation procedures. (E-commerce News)

　　Internet Information

　　6. State Administration for Market Regulation: Requirements for investigation and punishment of Internet celebrity food orders, fake comments and other behaviors

　　Regarding the issue of how to ensure the safety of food in Internet celebrities, Yang Hongcan, director of the Law Enforcement and Inspection Bureau of the State Administration for Market Regulation, pointed out on the 17th that e-commerce third-party platforms are required to effectively perform their regulatory responsibilities and investigate and punish illegal acts such as "swiping orders" and "fake comments" that are suspected of violating the Advertising Law, Anti-Unfair Competition Law, and Consumer Rights Protection Law. (China News Network)

　　7. Interbrand's top 100 global brands: Huawei is the only Chinese brand list

　　On October 17, Interbrand, the world's largest comprehensive brand consulting company, released the "2019 Global Brand Top 100 List", with Apple ranking first with a brand value of up to US$234.241 billion, and Google, ranked second, has a brand value of US$167.713 billion. Huawei once again became the only Chinese company on the list. (Oriental Fortune Network)

　　8. Beijing Global Resort and Alibaba announce strategic cooperation

　　On October 17, Beijing Global Resort and Alibaba Group announced a strategic cooperation today. Beijing Global Resort will use Alibaba's technology to create a new park experience and promote the digitalization of park operations. Zhang Yong, chairman and CEO of Alibaba Group, said that Alibaba hopes to create a truly digital theme park through cooperation with Beijing Global Resort. Based on insights into Chinese consumers, Beijing Global Resort will work with Alibaba to create a consumer-centric ecosystem to achieve an integrated gaming experience. Alibaba Cloud will provide support for the overall digital construction of the resort. (First Financial Daily)

　　9. OPPO: Reno Ace e-commerce platform sold more than 10,000 units in 3 minutes

　　According to OPPO official, on October 17, OPPO's new product Reno Ace sold more than 10,000 units in 3 minutes on e-commerce platforms, and sales exceeded 100 million units in 5 minutes. In addition, as of 10:00 on October 17, OPPO K5 ranked first in sales in the 1000-2000 yuan price range of the three major e-commerce platforms of JD.com, Tmall and Suning. At the same time, OPPO also launched a one-hour delivery service in Shenzhen’s super flagship store. (Webmaster's Home)

　　Cross-border e-commerce

　　10. Shopee, the Southeast Asian e-commerce platform, launches 11.11 promotion for middle-aged and elderly users to become the main consumer force

　　According to media reports, Southeast Asian e-commerce platform Shopee announced today that it will welcome this year's 11.11 promotion this month. It is reported that in this year's 11.11 promotion, Shopee will simultaneously open seven major markets, and will last from October to November 11. According to Shopee CEO Chris Feng, in the Shopee 11.11 promotion that lasted for three years from 2016 to 2018, consumers became one of the major consumers in Southeast Asia in the coming year, and the order volume of users aged 50 and above increased by 30 times, which means that the convenience of online shopping is becoming increasingly recognized by consumers in the coming year. (E-commerce News)

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