E-commerce Operation: Fighting Double Eleven

　　In 2017, the transaction volume of Double Eleven reached 168.2 billion, with 140,000 brands and 15 million products participating in this fierce competition. New retail is coming in 2018, with smart stores and offline entities fully exploded, and traditional retail is entering the online market. Double Eleven will inevitably set off a bloody storm. How should e-commerce people deal with the fierce annual battle? In September 2018, Laogao E-commerce Club will create a more comprehensive and professional Double Eleven special session in Shanghai to discuss the latest Double Eleven gameplay with you. The market is constantly changing and changes are endless. Only by being prepared and preparing for the future can we break through the siege and win the Double Eleven!

　　Highlight 1: Official interpretation

　　The Double Ten rules change again, is the opportunity to rise or "deadly poison"? What tools will Alibaba have to help with Double Eleven? What new ways will JD.com have to play? At the regular meeting in September 2018, Alibaba and JD.com will be present in person to help you play Double Eleven.

　　Highlight 2: Breakthrough in thinking

　　How to manage teams during Double Eleven? How should we grasp the rhythm of the Double Eleven promotion? How to explore brand differences and build a brand moat? How should small and medium-sized sellers drive the express train during Double Eleven? . . . This regular meeting will invite professional lecturers and guests to interpret Double Eleven in all aspects. Do not fight unprepared battles. Only by preparing for the future can you be invincible in this annual e-commerce battle!

　　Highlight 3: Expanding your connections

　　The 45th regular meeting will implement a group PK system, and 1,000 industry elites will gather on site. In-depth communication between two days and two nights is connected to build a connection! Whether you are an experienced driver in the industry or a new rookie. The group interaction will be completed on site, and the drinking and chatting... easily build your connections during the learning process!

　　Schedule

　　September 16th schedule for the opening of the meeting at 13:30  

　　13:30~14:00

　　Group interaction 14:00~14:20  

　　Lao Gao delivered a speech from 14:20 to 15:00 Yijian (waiter of the merchant service market): The merchant service market helps Double 11 merchants in all aspects, and sales doubled! 15:00~16:00 Li Cheng (General Manager of Handu Power): How to play Double 11 driven by data

　　16:00~16:30

　　Intermission 16:30~18:00 Zhang Tao (now founder of Guangzhou Weiguan Fashion Technology Co., Ltd.): 9 chapters, fully prepare for Double 11 preparation management, and win the top 1 of categories 18:00~20:00

　　Dinner breaks 20:00~22:00

　　Cui Peng (Top Expert in Taobao Content Marketing): How to grasp 70% of Taobao content traffic 20:00~22:00

　　Brother Monkey (Taobao University Lecturer): How to drive the direct train for small and medium-sized sellers on Double Eleven at 20:00~22:00

　　hengli (founder of Baiyi Space Brand): How to correctly employ and retain people in a business?

　　September 17th schedule

　　9:30 The meeting starts at 9:30~10:30

　　Chen Yu (Headministrator of the advertising operation front desk of JD Mall Commercial Improvement Division): Traffic Nuggets: Working with JD to break through the era of traffic refined operation JD.com helps you (Double 11) Traffic bursting 10:30~11:00

　　Intermission 11:00~12:00

　　Su Xiaohui (CMO, a new visual organization in Tangchen Jeson brand): Drama New Vision Nuggets Double 11

　　12:00~14:00 Lunch break 14:00~15:30

　　Yazun (Lecturer of China E-commerce Association and author of the "Tmall Tmall Book" series of books produced by Tmall): Breakthrough in Double 11 Promotion 15:30~16:30

　　lily (Vice President of Youfan Art): How to use the super IP "Double 11" to accelerate the two-way upgrades between internal and external enterprises 16:30~16:45

　　Intermission 16:45~17:45

　　Ji Wenrong (Partner, Vice President, General Manager of Anhui Gaofan E-Commerce Co., Ltd. (Gaofan E-Commerce)): Four core forces, aiming at Double 11

　　17:45~18:00

　　Group awards