Taobao adjusts new rules and regulations. If you don’t pay attention to these, you may have to pay liquidated damages and be extended for transactions.

      On April 13, Taobao issued a notice on the public notice of the new market management measures for payment liquidated damages (hereinafter referred to as the announcement).

      The announcement stated that in order to ensure the safety of buyers' transactions and improve consumers' trading experience, Taobao plans to adjust the "Taobao's Implementation Rules on Endangering Transactions or Account Security". The change of the rules will be announced on April 13, 2021 and will officially take effect on April 20, 2021.

      Specifically, after the "Taobao Implementation Rules on Endangering Transactions or Account Security" is changed, Taobao can take measures such as removing goods, deleting goods, searching for downgrading goods, searching for blocking goods, restricting the release of goods, restricting shipment, closing orders, extending transaction timeouts, extending transaction accounting periods , restricting the use of Alibaba Want Want, restricting buyer behavior, restricting store creation, restricting member login, compulsory measures for Alipay accounts, paying liquidated damages , supervising accounts, and seizing accounts.

      In addition, the seller must pay a risk deposit to Taobao for the situation that endangers the security of the transaction and limit the unfreezing within a certain period of time. If the situation that endangers the security of the transaction occurs again and meets certain standards, it will be a penalty as a penalty.

      The announcement mainly conveys these key points : new market management measures to extend the transaction period and pay liquidated damages. In order to protect the rights and interests of buyers, ensure the safety of buyers' transactions, and improve the transaction experience of buyers, these policies are implemented.

The specific standards are as follows :

(1) When is the risk deposit required ?

      If the seller endangers the security of the transaction and Taobao is deemed to be serious based on the degree of risk, it must pay a full risk deposit within 72 hours after the penalty.

(II) What are the risk deposit standards ?

      Taobao will set different deposit amounts based on the violation situation and risk level, and the details will be subject to the description of the page in the process.

(III) What will happen if you don’t pay a risk deposit ?

      If the seller fails to complete the full risk deposit within 72 hours, Taobao may take measures such as extending the transaction period and supervising the account. The above measures will be lifted when the seller completes the full payment of the risk deposit.

(IV) How is the limit on the thawing time for risk margin stipulated ?

      After the seller pays the risk deposit in full, if there is no serious situation that endangers the transaction security again within 180 days, the corresponding risk deposit will be unfreezed and the seller can withdraw cash by himself.

(V) When will the risk deposit be deducted ?

      After the seller pays the risk deposit, if there is another serious situation that endangers the transaction security within 180 days, the paid risk deposit will be deducted.

The new regulations have been released and will officially take effect on April 20 , 2021. I hope that merchants will be familiar with the announcement rules again, safeguard their own interests, and protect the interests of consumers.