E-commerce operations: How to promote customer repurchase and increase store sales?

　　Why are everyone talking about private domain traffic operations now?

　　Statistics show that the cost of developing a new customer can develop 3 to 10 old customers. In other words, the same sales of 1 million come from old customers, and more than new customers, the cost is much lower, the profit is much higher, and the performance will be much more stable.

　　Laoke operation is an important task in e-commerce operation. Deliberately cultivating customers' habit of repeat purchasing and gaining lifelong value for customers is a user operation thinking that every e-commerce person must master.

　　01. What is motivation for customers to purchase repeatedly?

　　If you want to tap into more value for customers, you need to inspire customers to make repeated purchases.

　　Give me a chestnut.

　　The activities of telecom operators are extremely complex, but the logic behind them is simple. For example, a telecom customer service calls you and tells you that the old customers now give back "recharge 200 and get 200 yuan, and get 200 yuan in monthly return". If you recharge 200 yuan, you will get an additional 200 yuan in phone bills. This part of the gift will be returned to you in 10 months, 20 yuan per month.

　　You may think that it is good to have a 20 yuan reduction in phone bills per month! So under the incentive of discounts, you do not hesitate to join this event, but it also means that you will not be able to switch to your competitors’ homes in the next 10 months.

　　Movie operators use this event to lock in your repeated purchases to prevent you from losing.

　　How can I play e-commerce? Learn from e-commerce operators and also design an activity of "recharge 200 and get 200 yuan, and get 2 months' return"?

　　You can evolve.

　　You sell women's clothing. You can apply for a membership card from our store. If you recharge 500 yuan, you will get 500 yuan. For 10 weeks, you will get 50 yuan a week. You can use it to purchase new clothes we offer every week.

　　You sell Thai rice. You can buy a Mica card from our store. Recharge 200 yuan and get 200 yuan. 5 months, get 40 yuan a month. You can come here to buy the freshest Thai rice every month.

　　From then on, your customers will think weekly and monthly that the money I still give is useless, so don’t waste it.

　　You can even exchange 200 for recharge 200 for coupons for 200 yuan for coupons over 200 yuan. The coupons are divided into 4 pieces, each of which costs 50 yuan, and you can use one piece per month...

　　02. Three types of gameplay that motivates customers to purchase repeatedly - the logic of gaining more value from customers by motivating repeated purchases, how can you play in e-commerce?

　　You sell Taobao women's clothing and are always tired of traffic problems. You think of old customers to maintain it, but old customers are also lost very quickly. what to do?

　　You can try "the motivational time length".

　　The loss of old customers is regular. For cosmetics customers, 50% of secondary purchases occur within 76 days; what about women's shoes? 78 days. Where are men's shoes? 108 days. Where is women's clothing? 47 days.

　　If you sell women's clothing and the customer does not purchase it repeatedly within 47 days, you can send large coupons to her through SMS, Weitao, WeChat and other old customer information contact tools to inspire the length of the market and recover possible loss of customers. Therefore, the above mentioned gift of customers with a 50 yuan coupon per month for shopping over 200 yuan is an effective way to motivate customers to purchase new models every month.

　　You are a supermarket chain and have sent a membership card to users, but the customer has more than a dozen membership cards and there is no so-called loyalty at all. What should I do?

　　You can try "Incentive Product Concentration".

　　People who travel frequently have membership cards for almost all airlines. The issuing card can no longer bring user loyalty. In 2016, China Eastern Airlines launched a platinum card: as long as there are available spaces, you can upgrade first class cabins unlimited times. The conditions for the platinum card are: you can enjoy it without 90 times a year. If you fly 90 times a year, you will be less likely to leave it to other competitors.

　　Chain supermarket chains can also try membership services such as airlines, and give corresponding discounts according to the number of consumptions.

　　Taobao store operations can also try to draw out the user's consumption frequency or post it out posters. The more consumption, the greater the discount will be. Lock loyal users.

　　You are a food delivery person, and users only care about benefits and not about restaurant credibility. What should I do?

　　You can try "inspiring the depth of emotion".

　　If you have ordered takeaway, you may find that more and more merchants have a note bar to use it to build emotions with users. For example, I ordered a lot of Sichuan cuisine and I will give you a listen to Wanglaoji. The note says: Eat so much spicy food, I am afraid that you will get angry, so I will give you a message Wanglaoji.

　　Seeing such notes, the image of the warm man in this takeaway store immediately became tall and tall. Maybe I will talk about this with my colleagues and friends around me to form word of mouth.

　　Our e-commerce express parcels often have parcel cards, but what are printed on them? Positive cashback card? Or is it user's instructions and after-sales instructions? Some merchants package the gifts in customized gift boxes, with warm text attached~ The customer far exceeded expectations after receiving the express delivery, which is the reputation.

　　Today, with the increasing traffic costs, private domain traffic operations have risen to a strategic position in store development. To fully tap the value of old customers and lock in loyal customers, you can try three marketing methods: motivational time length, motivational product concentration, and motivational emotional depth.

　　If you don’t understand e-commerce operations and are still struggling to support the store operations, then you can attend our regular meeting to learn how to operate, how to obtain traffic, how to repurchase customers, and bring about sales improvements. E-commerce operations are recognized and proclaimed online, and thousands of members grow with you.