Is your opening method correct for the business consultant you use every day?

　　I believe that every Taobao seller will look at business consultants. The feedback from many sellers is basically: the business consultant reads it every day, but cannot see why the data sometimes declines and sometimes rises; or, knowing the reasons but not finding the solution to optimization.

　　What I want to say now is, do you really think that the market conditions are just about your own data?

　　In fact, this is a big mistake. The ultimate goal of looking at the market is to determine whether the things we sell are needed by the market based on the actual situation of the industry.

　　Today, we will talk through cases about how to use business to advise on the market conditions, start from the perspective of the industry and the market, and analyze how to choose the style and direction suitable for your promotion based on the attributes of the industry's hot-selling products, and how to operate during the promotion process.

　　1. The market trend of the industry

　　Basically, there are peak and peak seasons in any industry. The first step in our analysis is to determine whether our products are in the rising period. We choose the data for a month, as shown in the figure above, we choose to search for the two indicators of popularity and trading index. We can see that both indicators are continuing to decline, which means that there will be problems when you choose this industry now and should not be your best choice at the moment.

　　2. Attribute analysis

　　The same is true when selling things on Taobao sellers, they cannot rely solely on their own preferences. They must go through strict selection of products unless you are a veteran; of course, the same is true for product attribute selection.

　　From the attribute rankings in the "Market - Select Attributes" analysis, we can see the rankings of hot-selling attributes, and then click on the right to view the hot-selling combination attribute list. The data in it can help us better select more market-rich products for promotion. If there is no market demand, it is useless for you to spend money on products.

　　Then click the attribute value, enter the attribute details page, add attributes to see the changes in sales:

　　Pull down further and we can see sales trends and good-selling babies, and then we can refer to it:

　　3. Competitor analysis

　　Regarding competitors, we must look at their traffic words, details pages, main pictures, pricing, etc.:

　　Then we must highlight our own characteristics; we can also use plug-ins to view the time of competitors' removal and traffic words to enter the store.

　　4. Linked data analysis

　　After analyzing the competitors, you will improve yourself. We need to observe the data, and at the beginning, it mainly depends on the click-through rate. We can use the direct train to measure the picture, or use natural flow within a week to test. The specific paths are as follows:

　　Open your "Business Advisor - Business Analysis - Product Analysis - Product Effect":

　　The above exposure is your display amount.

　　Here I want to explain the above data selection:

　　Why choose the data for the last 7 days? Because the data for one day is too accidental; the data for 30 days is relatively poor in real time, so choosing the data for the last 7 days is the most valuable.

　　Let’s analyze the data as above:

　　1. If there is exposure but no traffic, then what we need to optimize is your main picture;

　　2. If there is traffic but no conversion, what needs to be considered is price, details page, comments and other factors.

　　5. Conversion rate monitoring

　　This is the home page, and choose the payment conversion rate in the business overview.

　　If your conversion rate is lower than the average of the same level in the peers, you must pay attention to it, analyze the reasons, and then correct them.

　　The above is only part of the functions of the business consultant, and I hope everyone will explore more in the future. We small and medium-sized sellers also need to learn how to use market data to tap potential products and then promote them. Simple market data analysis can allow us to understand the market trends and trends more directly, and also facilitate our layout of the store's main products and some issues in the subsequent supply chain, so that we can feel more at ease when operating and promoting products in the store.

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