How to optimize the express train to be effective

　　Whether the promotion of direct trains in Taobao operation is effective depends on how you operate. The direct impact is traffic, and driving traffic will definitely increase. As for whether the transaction can be generated, this is related to your store’s internal strength. First, check whether your baby’s cost-effectiveness is OK, whether the product description is in place, whether the page layout is reasonable, whether the pictures are exquisite, whether the service is thoughtful, whether the after-sales service is perfect, etc.

　　1. How long will it take to be effective?

　　The express train is a tool for draining traffic, but whether the traffic can be converted into money depends on whether your internal strength is in place! Some express trains can see the effect after 4 or 5 days, while some express trains cannot see the effect.

　　2. How to optimize?

　　1. Select words

　　Different periods of promotion, different words are needed. During the general formal promotion, the weight of the plan is still unstable and the quality is relatively low. What you need to do at this time is to maintain words for Taobao Express. Make your scores more important. The score is the core. It affects the bid, your performance, and your deduction.

　　The usual way is to first take a batch of precise words and long-tail words. As long as the attributes match, the scores will not be very bad, basically around 8 points, and you can also get a display, and then you can view the click situation.

　　2. Test baby

　　Generally, individuals use tests for 3-7 days. Those who use short time generally use hot words, accurate words, large traffic, and easy to obtain data. In 7 days, the long-term teaching method uses accurate and long-tail words, so there is traffic, relatively less cost, and the data can be reliable.

　　As for the second, during the testing period, the main focus is on click-through rate. If the baby has no sales, the click-through rate can be higher than the industry, then it would be great. What we need to look at is the collection, purchase, conversion, and page stay time, which can reflect whether the product has enough potential and can be used to promote it. Recommended reading: How to use the express train to promote the autumn hottest

　　In short, how long does it take to show the problem of how long does the direct promotion effect show? Different babies and different analyses. This is said here for reference only. Furthermore, we need to look at the fact that the baby has a lot of traffic, and it is good to collect and purchase, but it doesn’t convert and there is no consultation. We need to consider whether the product content is not outstanding, and whether the price is much higher than the market. If you have questions about e-commerce operations, you can choose to leave an online message to join us, and we will take you to do a good job in e-commerce operations.