E-commerce operation information: What are the hot products created by Taobao operation?

　　Whether it is a novice seller or a big operator, we all know that the development of Taobao stores is actually inseparable from popular products. If the store wants to survive in the e-commerce sandbox, it must have popular products. However, they may not understand a more essential question, that is, what exactly is a Taobao hit? Are they just those products with extremely high sales? So can we create a hit product by adjusting the price and reducing the price? If you really have this idea, you are a big mistake. This will not only prevent you from creating a hit product, but will instead affect your existing store traffic.

　　The essence of popular products is by no means just because of low prices and high sales. Because hot products are related to the long-term development of the store, and in many cases, low prices alone can only meet temporary sales and cannot bring long-term benefits to our store. Moreover, low-priced products will limit our store positioning and reduce the profits of the entire store. A hot product should be benign, that is, it meets the product requirements of customers under the premise of reasonable profits, and can bring continuous and stable growth in traffic and sales to the store through its own popularity. Therefore, a good hit product should have the following characteristics:

　　1. Popular products should be products that our customers are more interested in. For example, when we were young, many of us wore Huili shoes and had some wonderful childhood memories of it, but later due to the influx of foreign brands, we forgot it for a while. But today, our attention to domestic products has returned, and many Huili shoes have quickly become active with the old model's "memory killing" and become popular. This is the importance of whether a product can arouse consumer interest.

　　2. A hot product needs to be representative, which can be a representative in our store category. For example, if we sell snacks, then the hottest products in our store must not be tableware. Why? Because hot products should be in line with the overall positioning of the store, whether in terms of price, style, or target consumer group, so that such products can be used as the store's brand.

　　3. Generally speaking, products that meet the needs of the public will be more likely to become popular than some novel and creative products that "surprisingly win", because in comparison, the former is easier to accept by most people, so it is safer for us ordinary sellers to choose the previous path.

　　4. Among similar products in the market, cost-effective products are more likely to become popular. Because a product looks good in style, is of high quality, is well-made, and is at a moderate price, it is likely to be recognized by the public, and its good reputation will continue to accumulate.

　　5. Hot products must also be stable. Because in terms of market competition, those products that are not good at use can only attract attention for the most, and only products with good quality and stable product supply and price can remain invincible.

　　6. Hot products must have a large demand. Only a stable demand can bring about stable sales, which is why daily necessities are often more likely to become popular than other products. Like the Zhangqiu Iron Pot, which became popular not long ago because of "China on the Bite of the Tongue 3", the market demand is very high, and every Chinese family needs a good pot. Therefore, only by standing on the "shoulder" of demand can the quality be of significance.

　　7. The final feature of hot products is that they can make consumers purchase repeatedly, and through the product itself, new customers become our old customers and repeat customers. A good hit product can attract many customers and potential customers in demand at the same time. By passing the results of repeat customers, we can open up the market and occupy our own market share.

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