Evening News: Sales of Australian e-commerce platform Kogan have grown for five consecutive years; Institutions: sales of multi-channel e-commerce in the United States are expected to grow by 18.8% in 2021; Taobao and Tmall have issued another fee reduction policy: merchant credit service fees have dropped to 0.6%; Fliggy's live broadcast volume increased by 80% in the second quarter, and the number of viewers increased by 200%; in the first half of 2021, the national online freight companies completed 28.343 million waybills...
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E-commerce newsletter
1. In the first half of 2021, the national online freight companies completed 28.343 million waybills
On July 28, the official Weibo of the Ministry of Transport released a news today that according to statistics from the Ministry of Transport's Internet Freight Information Interaction System, as of the end of June 2021, there were 1,299 online freight companies (including branches) nationwide, integrating 2.93 million scattered transportation capacity, accounting for 26.4% of the national operating truck ownership; integrating 3.047 million drivers, accounting for 20.2% of the total scale of truck drivers in the country. In the first half of this year, 28.343 million waybills were completed, a month-on-month increase of 46.6%. According to the requirements of the "Internet Freight Information Monitoring and Evaluation Index System", among the 29 provinces that officially upload documents and among the Xinjiang Production and Construction Corps, the top three provinces with integrated capacity scale of online freight enterprises under their jurisdiction are: Jiangsu, Hainan, and Anhui; the top three provinces with the number of waybills are: Tianjin, Shanxi, and Zhejiang. (E-commerce News)
2. The State Administration for Market Regulation exposed the "order brushing and credit speculation" behaviors such as fictitious traffic during live streaming.
On July 28, the State Administration for Market Regulation announced the second batch of typical cases of false propaganda and unfair competition on the Internet, involving four different types of order brushing methods, exposing the "order brushing and credit speculation" behaviors in "live streaming and selling goods", hiring professional teams, "brushing and selling fake transactions", and "sending blank packages" and other methods. It is understood that in 2021, the State Administration for Market Regulation will carry out special rectification of anti-unfair competition law enforcement in key areas across the country, and crack down on unfair competition such as organizing professional teams, using online soft articles, Internet celebrities, well-known bloggers, live streaming and other methods to carry out unfair competition "brushing orders and hyping", false propaganda, etc. As of the first half of 2021, market supervision departments at all levels across the country have investigated and dealt with 3,128 cases of unfair competition, with a fine of 206 million yuan. (E-commerce News)
3. Fliggy's live broadcast volume increased by 80% in the second quarter, and the number of viewers increased by 200%.
According to Fliggy data, the number of live broadcasts of merchants in the second quarter of 2021 increased by 80% compared with the first quarter. Among them are emerging "Internet celebrity" tourist attractions such as Nihua Bay, as well as tourism companies that have rarely been involved in online platforms in the past, and the number of viewing users has also increased by nearly 200%. At present, about 20% of the merchants on the platform have regular live broadcasts at least once a week. Since the second quarter of this year, more and more merchants are starting the "daily broadcast" mode. Feizhu said that it will also launch series of content such as anchor growth courses and content creation courses in the future to continue to help live broadcast merchants grow. (E-commerce News)
4. Taobao and Tmall issue another fee reduction policy: Merchant credit service fee is reduced to 0.6%
According to July 28, Taobao and Tmall issued an announcement today stating that starting from August 1, the credit collection service fees for all Taobao and Tmall merchants on the platform will be reduced to 0.6%, and the debit collection service fees will continue to be free. It is understood that before, when consumers used credit payment services such as Huabei and credit cards to purchase online, they had to pay a payment service fee, and in most cases the money was borne by the merchant. After the implementation of the new measures, the payment service fees of merchants will be reduced. Merchants who originally used payment methods such as debit cards and Yu'ebao will continue to be free of charge, and the fees will be borne by the platform. (E-commerce News)
Internet news
5. Tmall set up a new information technology company in Hangzhou with a registered capital of 1 million yuan
According to news on July 28, Qichacha information showed that on July 28, Hangzhou Chengdun Information Technology Co., Ltd. was established. The legal representative is Qian Lei, with a registered capital of RMB 1 million. The business scope includes: software development; intelligent control system integration; network technology services; communication equipment sales; social and economic consulting services, etc. According to the penetration of Qichacha equity, the company is 100% controlled by Zhejiang Tmall Technology Co., Ltd. (E-commerce News)
6. Mixue Bingcheng established a new company in Hainan with a registered capital of RMB 100 million
According to news on July 28, Tianyan Check data shows that on July 26, Daka International Enterprise Management Co., Ltd. was established with a registered capital of 100 million yuan. The legal representative is Zhao Hongguo. The business scope includes catering services, hotel management, food Internet sales, real estate consulting, and investment activities with their own funds. Shareholder information shows that the company is wholly owned by Mixue Bingcheng Co., Ltd. (E-commerce News)
Cross-border newsletter
7. Twitter announces its entry into e-commerce to launch the "direct purchase" function
On July 28, Twitter announced in its second quarter report that it plans to enter e-commerce in the future. Twitter chief financial officer Ned Segal said that as competitors Facebook and TikTok invested in the space, Twitter hopes to bring more online shopping features to its platform. Twitter plans to add a "buy button" to the ad and corporate profile pages, allowing users to purchase things directly without leaving the platform to increase conversion rates. Facebook launched the "Facebook Store" in 2020, which users can access on Facebook and Instagram. TikTok also launched an e-commerce function in the UK in April this year and began to invite Chinese cross-border sellers to settle in in June. eMarketer report shows that Facebook is currently the largest social commerce platform in the United States. (E-commerce News)
8. Institution: U.S. multi-channel e-commerce sales are expected to grow by 18.8% in 2021
On July 28, market research company eMarketer recently issued a statement saying that after the e-commerce sales of shopping on multiple channels in the United States soared in 2020, it will continue to grow at a faster rate than non-physical store e-commerce, and occupy an increasingly large share of the entire e-commerce market. According to Insider Intelligence, sales of non-physical stores in the United States will increase by 17.2% in 2021 to US$516.11 billion, accounting for 55.3% of total e-commerce sales. The remaining markets will be dominated by multi-channel e-commerce sales in the United States, and are expected to grow by 18.8% to US$417.18 billion by 2021. (Yibang Power News)
9. Indian D2C beauty brand MyGlamm received US$71.3 million in Series C financing for Amazon
July 28th news, according to foreign media reports, Indian D2C beauty brand MyGlamm announced that it had received US$71.3 million in funding in the Series C financing. This is the largest amount raised in the Series C financing of all Indian beauty brands. Investors in this round of financing include Amazon, Accel, Bessemer Venture Partners, L'Occitane, Ascent, Mankekar family, Trifecta, etc. The round of financing reportedly valued MyGlammm over $300 million. MyGlamm is a direct-to-consumer beauty brand in India, selling most of its products through its own websites, applications and retail touchpoints, with its operations covering the South Asian market. (Yibang Power News)
10. Australian e-commerce platform Kogan's sales have increased for five consecutive years
July 28th news, recently, Australian e-commerce platform Kogan released its performance report for the year to June 30, 2021. Data shows that its sales and revenue in fiscal 2021 have achieved five consecutive years of growth, with revenue growth of more than 56% and gross profit growth of more than 60%. The growth in performance is closely related to the growth of its active users. Survey data shows that as of the first half of this year, Kogan's website active users soared 46%, exceeding 3 million. Ruslan Kogan, founder and CEO of Kogan, said it will expand its warehousing business, improve Kogan First membership rewards, and continue to launch new projects to further improve product delivery times and customer shopping experience. (Yibang Power)
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