Six years have not been easy. I have been struggling in the field of self-media for six years and finally won the first place in e-commerce self-media. I have experienced many ups and downs, and an average of 25 e-commerce Weibo posts every day, without interruption. Today, I was invited to attend the 2016 Sina V Influence Summit and finally got to the first row.

It is actually not easy to get out of a small mountain village in Shaanxi and step by step to the present. During the entrepreneurship process, I took many detours and received support and help from many brothers and friends. A well-known feeling is: I am happy to do meaningful things.

1. Do what you can do, want to do, and should do

I think there are three very important points that have been particularly important in Shanghai after starting a business in Shanghai:

1. Find the right direction to play to your own advantages

When I was in elementary school, I was a big and young child king. Although my grades were not good, I had many friends. In our small circle, I could be regarded as a way to make the wind and rain. It’s not unreasonable for me to start an e-commerce network later.

Later, when I was in junior high school, my father said, "If you don't study hard, I will send you to the construction site to work" and made me feel very scared. So I started to work hard and got from the countdown to the top three in the whole grade.

This big and small miracle is also because I make full use of my social-loving personality. When I decided to study hard, I communicated with the best students in the school, living at their home every day to ask them for various problems, from the most basic problems to various complex problems... Because the relationship is very good, these students are willing to help and teach me, so that I can jump to the top three in the whole grade in a very short time. Perhaps when I received the full-grade award on the small platform of the school, I understood the great power of helping others and being helped by others.

Later, when I started the Laogao Crown Club, the e-commerce circle, and social networking, I did not simply use interests as the bond, but to establish a long-term friendship between my brothers, take feelings as the core as the bond, help each other, and move forward together.

2. Love what you want to do

When doing anything, I think love is the most important thing. It’s like playing an online game, no matter whether it is successful or failed, killed by others, or taken a detour, the most important thing is that I like this thing very much, and I like this thing itself, not for its consequences. Only by love can you have passion and strive tirelessly for this! Only when you encounter setbacks and troughs will you have the strength and courage to set out again.

In 2015, my brothers and I opened a new company. At the beginning, we also started a prosperous business and even opened our business to several major cities such as Beijing and Shenzhen, but in the end we ended up losing several million. This is a very valuable lesson for me. It also makes me more clear about the development direction of Laogao Crown Club.

Although many members of the club responded that they needed e-commerce training, including direct trains, diamond exhibitions, Juhuasuan, Taobao rush shopping, Taobao experts, live broadcasts and other aspects, and were even willing to spend a lot of money to learn, this failure made me understand that what members lacked is not these practical training, but the learning atmosphere, learning ability, and development direction. Because members are basically bosses or executives, they should not still pursue practical skills, but should look further and open their own ideas and see higher. The club has nearly 100 excellent e-commerce bosses sharing with Alibaba waiters every year, so that everyone can understand the direction of e-commerce, as well as more gameplay, increase their knowledge, learn ideas, and break the inherent thinking model. The boss’s ideas determine the future of the company. Here we can avoid detours, follow the ideas of e-commerce experts, obtain the latest e-commerce changes, and make a lot of excellent e-commerce friends, learn from each other, and visit and learn from each other. This not only enriches life and makes friends, but also enriches your mind. It truly explains that you will no longer be afraid of having a circle in e-commerce. Even if the training is awesome and Jack Ma personally teaches it, he will eventually learn e-commerce sellers. He has no choice but to learn it himself or not.

How to help members improve? The main reason is that the club has a regular meeting every two months: the information sharing between guests and Alibaba waiter can bring a lot of inspiration to sellers and tell the sellers the latest changes in their development direction; the night talk session: sellers communicate with each other, expand their connections, and discuss the latest e-commerce information; the interaction during the regular meeting truly realizes the process of networking from strangers to familiarity; secondly, there is our member group, where members can consult staff to cooperate. Crown ClubThe most important value manifestation is: e-commerce connections, experience exchange, and information.

So I have also been more determined to the development direction of Laogao Crown Club: with the e-commerce network as the core, with e-commerce bosses or business bosses and executives as the main objects, building a platform for e-commerce people to communicate, allowing members to study and discuss e-commerce experience, communicate with each other, obtain the latest e-commerce gameplay and the latest information in a pure and positive atmosphere, and meet more e-commerce experts.

On the second day of the regular meeting, the members spontaneously launched visiting activities to communicate and learn from each other.

3. Cut off the retreat and do your best

I have summarized this age again and found that a lot of intelligence and wisdom are forced out, because you have no way out. Only when you have no way out will you think about how to rush forward and how to rush forward better, and you won’t think about what to do if you fail.

As a child from a mountain village and a young man, I know very clearly that I came to Shanghai from the mainland to start a business, not for comfort. If I want to be comfortable, I don’t have to come over and suffer from this pain from all the time. When I started my business, my wife was still at work. I was starting a business alone and had no income. The burden of rent, water, electricity, and living expenses was all on my wife, and the pressure was very great.

I told myself: Give myself three years, and during these three years, I will never give up no difficulties.

I have tried a lot and failed a lot, but I will not say I will give up, I will not make excuses for myself or go back to work. In fact, after making up your mind, you will find that you will have many directions, many choices, and a lot of wisdom will naturally come out.

2. Why do you build a Laogao Crown Club

Choice and direction are very important, you need to grasp something trending in the next few years or even over a decade.

Before starting a club, I opened four Taobao stores myself and did a pretty good job. However, I analyzed myself that more and more giants will enter e-commerce in the next few years, but I do not have large supply chain resources, and my family does not have strong funds, and my competitive advantage is not particularly obvious. I need to find new opportunities. What opportunity? A large number of e-commerce companies have begun to emerge, but they lack a "connector" or a role similar to "matchmaker". If these e-commerce people can be linked together, integrated resources, and formed a joint force, it would be a very good opportunity.

So I resolutely closed these four Taobao stores in 10 years. After closing it, I told myself: This matter is definitely a trend, and it is worth my hard work to persist for three, five years, or even for a lifetime.

Since then, my focus has been on Laogao Crown Club, allowing members to build their own circles and allow them to create greater value through cooperation with each other.

Why can Laogao Crown Club become seven or eight hundred members in one year? First of all, because there is such a trend; secondly, when most people have not seen this trend, I have seen it and tried my best to transform it into a business model immediately. In fact, before Laogao Crown Club, more than 50 Taobao merchant alliances across the country were doing the same thing: helping Taobao sellers integrate, cooperate and link. But they have never made a business model. I was able to transform such a trend and opportunity into a business model in a very short time, so I survived and lived well.

I remember one time, when our Crown Club regular meeting was about to end, just as everyone gathered from the venue to the door, a member suddenly asked me in public, "Lao Gao, your service is just a piece of shit!" Many members around me were looking at me at that time. I am very calm and I firmly believe that our services are by no means the kind of scam, we are creating value for e-commerce and society. So my first answer was not a complaint or an emotional rebuttal, but a very peaceful question: Thank you very much for being resentful by me and holding a grudge against me to put forward such good opinions and opinions. Please tell me where we are doing shit?

Why can I be so generous? Because I sincerely thank every user and be confident in my products. Finally, he told me that it was not because of anything else, but because our registration form was not beautiful enough! I promise immediately to improve it. After our conversation ended, many members around us were applauding us! Everyone thinks that this interaction makes everyone feel our mind and our self-confidence. This incident is very memorable to me. Only by serving customers sincerely with a grateful attitude can we go long-term.

Become a member of our Laogao Crown Club and do meaningful things with Laogao! Please click on the website to register online and submit your information and we will contact you as soon as possible!

Click to see more exciting highlights of the regular meeting

Members will re-track the Tea-Horse Road on behalf of the club, thank you!

3. Why do you need to build a Golden Crown Club

Crown Club has achieved a certain level and found that the needs of some members have changed. Some of them are already the bosses of listed companies, and some have annual sales of hundreds of millions or even billions. Their main pain points are no longer practical and technical things such as direct trains, traffic, and transformation, but are more inclined toward the road. They need a greater business vision, stronger resource integration capabilities, closer partners, and more open-minded spiritual practice. It's time to provide newer and better services.

At this time, I started to build Jinguan Club, a country's highest-end e-commerce network, providing Jinguan members with more focused services through various methods such as organizing visits to excellent companies, outdoor in-depth tourism, offline gatherings and exchanges, public welfare and charity activities, and corporate management training. Circles are not about big things, but about essence; what you have is not only a circle, but also a think tank.

Some time ago, I was on a business trip in Hong Kong. The brothers of Jinguan Club took their own operations and took turns to study and communicate in depth at the member homes, learning live broadcasts, paid promotion, learning Taobao customer, learning micro-marketing, etc., deeply integrating and complementing each other's advantages. Everyone also gathered all their customer service supervisors together to organize joint internal training. Jinguan is a circle that can establish in-depth cooperation, in-depth communication, and in-depth integration. How can there be a reason for such a circle to do not be able to do e-commerce well? Jinguan has always established strong e-commerce connections for e-commerce. It aims at more than 100 million e-commerce and business owners, and provides e-commerce companies with the value of strategic decision-making, resource integration, personal connection expansion, and level improvement. By organizing member exchanges and interactions, we can help everyone avoid detours in strategy, management, operation, decision-making and direction. Our slogan is: Be a brother for life! Click to view more Golden Crown event highlights

Joint internal training of Jinguan Club Brothers Company

4. Why do you need to be a Laogao e-commerce tour group?

Why do you need to start a Laogao e-commerce tour group? The original intention was to communicate with club members to find out that e-commerce people are really hard. There are no holidays, I am staring at various data every day, studying Taobao rules, dealing with rogue buyers, and paying tuition fees at all times, but being cheated by scammers. It is really unhappy. The key is that working so hard may not necessarily pay off. E-commerce people are too closed. Beijing, Shanghai, Guangzhou, Jiangsu, Zhejiang and Shanghai are not bad. E-commerce is relatively concentrated and can communicate occasionally, but e-commerce people like other places can only work behind closed doors and study hard.

At that time, I thought I should do something for being an e-commerce man, let e-commerce man come out, see the beautiful mountains and rivers of the motherland, see different scenery, discover different self, make different friends, and learn more awesome e-commerce ideas! Really do it: open yourself, release your nature, sublimate your thoughts, inspire your wisdom, make connections, and experience an incredible wonderful period.

So I organized a Laogao e-commerce tour group, a tour group exclusive to e-commerce people, and a tour group that is purely for the happiness and growth of e-commerce people.

In the introduction of Laogao e-commerce tour group, there is a passage like this:

Let distance no longer distance, let strangers no longer strangers

Let the tired heart take a vacation, chant poems and the distance

Let the lonely you make friends, sing brothers and drink

This is my expectation and the mission of Laogao’s e-commerce tour group. Each issue has its own excitement, each issue has its own gains, and my well-known gains are the smiling faces of my brothers.

It is a terrible thing to do e-commerce without a circle. Laogao E-commerce Tour Group is just for you who are e-commerce, let go of the reality of your life and let go of your dreams in the distance; eliminate the bustling life and find your lifelong brother. Reap happiness and laughter, make valuable connections, this is the Laogao e-commerce tour group.

I still remember the scene when my brothers and I sang loudly when we were traveling in Qinghai. The joy and relaxation would not fade even when we were old.

"Communication" and "learning" are words that I often talk about. This is not a cliché, but e-commerce companies that do not communicate or learn will definitely die. I have seen too much in recent years. Too many awesome e-commerce companies have died quietly because of their arrogance, their lack of learning, their lack of communication, and their inability to keep up with the changes of the times. So I repeatedly told the club brothers that I need to communicate and learn. I am not afraid of others saying that I am too long-winded because I am really thinking about the members, and the members also believe in me very much. Many members have avoided many detours because of going out, opening up themselves, and learning through communication and communication, seized many opportunities, and even changed their destiny. Click to see more travel highlights  

5. Do valuable things

I think as long as you are valuable to others, can create value for others in a timely manner, and have the ability to create value for others, you will definitely not be eliminated.

In 2010, I set a goal to be a well-known domestic e-commerce club. After 4-5 years of hard work, I did it. Starting from 2015, I hope to become a well-known e-commerce network in China. This looks a bit similar, but in fact the difference is very big! It is to jump out of a simple dimension of the club and become an e-commerce ecosystem: we will expand our business territory through investment, cooperation, business development, etc., not only help members promote cooperation and provide knowledge and experience, but also provide members with more three-dimensional and diversified services: for example, provide members with spiritual and ideological nutrition through travel and study tours, optimize companies, micro-business projects through investment express trains, open SNS exclusive classes, hold social e-commerce theme meetings, etc. to meet members' more meticulous needs; we even provide legal aid to member associations.

Services are endless. Always keep up with user needs and provide satisfactory services to users. I will never worry about being eliminated.

The members' enthusiasm for learning during the night talk

Six, three words for those who strive for their dreams

I think the first thing is to be calm and not be impatient. Many times, choice and direction are more important than hard work. You must calm down. Travel for a few days or stay in seclusion every month, drink tea, practice meditation, and think about: Are the path you are taking and the decision you make that you want to take? Is it in line with your future expectations? Have time to think, rather than rush around like a fly. Don’t be busy walking and forget why you walk. This is also an important reason why I do a tour group.

The second is happiness, happy efforts. Many people don’t know why they work hard, they study order brushing every day, and work hard to do something meaningless every day. Doing meaningless things is the most painful. I hope everyone must be clear about the meaning of hard work, not spend time and energy, sacrifice family happiness, and miss many valuable things without results. Doing meaningful things is the ultimate goal of happiness. Happiness does not lie on the shore, but on the present; happiness does not lie in the west, but in the present, in this environment!

The third is to think independently and learn to persevere. Nowadays, information is very developed, and everyone is exposed to various other people's information every day. In this vast ocean of information, everyone must maintain the ability to think independently and think about the essence of things. Otherwise, you will find that you can't learn information, read knowledge, and keep the news in endless noisy. You will inevitably be confused and will inevitably be overwhelmed by this information.

You must think independently and think about the current situation and trends, including the live broadcast, internet celebrities, social networking, fan economy, VR shopping, etc. that have been very popular in recent years. What is the essence of these phenomena? Why do they become popular? If you don’t think about it, keep looking around, look here and there, it’s easy to take detours and fall into a pit. I think this thing is very important to know what you want, what you don’t want, what you should give up, and what you must stick to.

Over the years, I have found that the meaning of being famous is to do meaningful things and not waste your good years.

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Become a member of our Laogao Crown Club and do meaningful things with Laogao! Please click on the website to register online and submit your information and we will contact you as soon as possible!

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