E-commerce Evening News on July 15

#Laogao E-commerce Newsletter# [E-commerce Evening News on July 15] Tmall announced the launch of a new brand growth plan: incubate 5,000 "unicorns" in two years; Miya announced that its maternal and child shopping APP was officially upgraded and revamped; Gome App was launched on JD's self-operated department store, and JD provides logistics and after-sales service; Tencent responded that the QQ account was frozen for no reason: it has been repaired and can be used normally; Qunar.com: More than 5,500 group tour products were launched, and the real-time search volume increased by 4 times...

E-commerce newsletter

1. Alibaba: In the next three years, it will build 10 live broadcast bases in Jinhua's core industrial belt.

36Kr learned that recently, at Alibaba Group's first industrial belt investment conference, Li Shaohua, vice president of Alibaba Group and general manager of the Digital Rural and Regional Economic Development Department, announced that Alibaba will achieve three goals in Jinhua in the next three years: First, build 10 live broadcast bases in Jinhua's core industrial belt; second, help 100 Jinhua factories upgrade to "super factories" with an online annual output value of over 100 million yuan; third, help Jinhua build a 10 billion-level industrial belt and achieve sales exceeding 100 million yuan. (36Kr)

2. Tmall announced the launch of a new brand growth plan: incubate 5,000 "unicorns" in 2 years

Tmall announced the launch of a new brand growth plan, planning to promote 5,000 brands to become "unicorns" in their industry within two years. Tmall will provide "nanny-style" escort services to merchants who "newcomers go on the road" from the aspects of new product incubation, design empowerment, marketing support, content operation, etc. (DoNews)

3. Alibaba International Station: The "Smart Product Release" function will be launched this week

According to 36Kr, Alibaba announced that the international site will launch the "smart product release" function this week. According to official reports, compared with artificial hair products, the average click rate of buyers of smart hair products is 20% higher, the average business opportunity number is 195% higher, and the average order rate of buyers is 217%. (E-commerce News)

4. Miya announced that its mother and baby shopping app is officially upgraded and revamped

Recently, Miya announced that its maternal and child shopping app has been officially upgraded and redesigned. The new Miya APP no longer focuses on "mother's quality parenting", but covers the scenes with "young mothers' quality life", and has made comprehensive upgrades to "brand day", "welfare Friday", "TOP list" and other sectors.

As one of the main maternal and infant ecological platforms in China, "maternal and infant" is the foundation of Miya. Based on this as a benchmark, in recent years, Miya has successively expanded its brand in the fields of beauty, personal care, health, home furnishings, food, clothing, etc., and has built a brand model of "own brand + unique brand + well-known brand".

Miya said that in the future, Miya will continue to focus on deepening supply chain and brand management, and integrate into various scenarios of mothers' lives. (Europe)

5. Gome App is available on JD.com’s self-operated department stores, and JD.com provides logistics and after-sales service

Recently, JD.com's self-operated department stores have begun to be launched on the Gome App one after another. Up to now, nearly 20,000 SKUs of this type of product have been put on the shelves, and more SKUs will be put on the shelves in the future, with JD.com providing logistics and after-sales services. In this regard, Gome said that this is a phased and in-depth docking between the two sides in the supply chain and a further deepening of the strategic cooperation between the two sides. (NetEase Technology)

Internet Information

6. Tencent responded that the QQ account was frozen for no reason: it has been repaired and can be used normally

36Kr learned that this morning, a large number of QQ users reported that their accounts were frozen for no reason and could not be thawed. In response, Tencent QQ stated on its official Weibo this afternoon that it has been repaired and can be used normally. (36Kr)

7. The company signed by Li Ziqi is renamed, and "technology" becomes "brand management"

36Kr learned that Tianyan Check data shows that recently, the former Hangzhou Weinian Technology Co., Ltd. had an industrial and commercial change, and the company name was changed to Hangzhou Weinian Brand Management Co., Ltd. At the same time, the company's industry code has been changed from "7590: Other Technology Promotion Services" to "5292: Internet Retail". According to the official website of Weinian, the company currently has dozens of top KOLs and multiple new consumer brands, including the internet celebrity Li Ziqi. (36Kr)

8. Shanghai Yangwo Wai Network Technology Co., Ltd. has added online sales of automobile and motorcycle supplies, etc.

According to the news on July 15, Tianyan Check data showed that Shanghai Yangwo Network Technology Co., Ltd. has added new sales of first-class medical devices, second-class medical devices, mechanical equipment and spare parts, automobiles, motorcycles, auto and motorcycle parts, automobile and motorcycle supplies and online sales. According to information, Shanghai Yangwo Wai Network Technology Co., Ltd. was established in August 2009 with a registered capital of RMB 5.8 million. The legal representative is Zeng Bibo, wholly owned by Beijing Bipengfei Technology Development Co., Ltd. (E-commerce News)

9. Qunar.com: More than 5,500 group tour products are launched, and the real-time search volume has increased by 4 times.

36Kr learned that on July 14, Qunar will launch more than 5,500 group tour products, and will be launched after review by relevant provinces and cities. According to Qunar.com, as of 9 o'clock, the search volume of group tour products on the platform increased by 4 times compared with the previous period. In addition, Qunar.com data shows that the number of scenic spots on the platform has resumed business has exceeded 14,000. (36Kr)

Cross-border e-commerce

10. Tmall International’s “National Hot Products” contracting plan reaches cooperation with five national industrial belts

On July 15, Tmall International's "National Hot Products" contracting plan reached cooperation with five national industrial belts, and contracted 2 million liters of Uruguayan milk, 100 Sri Lankan tea gardens, 6 tons of Malaysian bird's nest, 600,000 bottles of Norwegian fish oil, and 100,000 bottles of Italian wine in the next year, accelerating the global economic recovery. It is understood that in May this year, Tmall International launched the "National Hot Products" contracting plan, and the first batch of contracted Rwanda coffee, Chilean red wine, Thai latex pillows and other global industrial belt products affected by the epidemic, helping overseas small and medium-sized enterprises and local farmers resume production and sales. (E-commerce News)

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